{"id":10417,"date":"2015-08-14T17:20:35","date_gmt":"2015-08-14T22:20:35","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=10417"},"modified":"2015-08-14T17:20:35","modified_gmt":"2015-08-14T22:20:35","slug":"pisando-fuerte","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=10417","title":{"rendered":"Pisando fuerte"},"content":{"rendered":"<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/08\/reef.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-10418\" title=\"reef\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/08\/reef-254x300.jpg\" alt=\"\" width=\"254\" height=\"300\" \/><\/a>A trav\u00e9s de la empresa Foot Loose llega a Canc\u00fan y a M\u00e9xico la franquicia Reef,\u00a0 con tres d\u00e9cadas en el mercado\u00a0<\/strong><\/p>\n<p>Con la apertura de dos tiendas en el Caribe mexicano, una en Canc\u00fan y otra en Playa del Carmen, llega con el pie derecho a M\u00e9xico la franquicia boutique Reef, l\u00edder en <em>style surf<\/em> desde 1984, con la l\u00ednea de sandalias premium y su evoluci\u00f3n en la gama<em> outdoor<\/em>.<\/p>\n<p>Tomando como inspiraci\u00f3n el estilo de vida del surfista <em>just passing through<\/em>, la firma con 30 a\u00f1os de historia se dirige como nicho de negocio a un p\u00fabico consumidor con esp\u00edritu de aventura y libertad, as\u00ed como con un estilo de vida viajero que nunca llama a un sitio su hogar, por lo que busca entre los miles de turistas que visitan cada a\u00f1o esta zona del pa\u00eds su oportunidad.<\/p>\n<p>Aunque el proyecto se plante\u00f3 inicialmente para el 2016, la alianza rindi\u00f3 frutos de manera anticipada para la apertura de estas dos tiendas en julio pasado y proyectando como parte del plan estrat\u00e9gico el desarrollo de 15 establecimientos, de inicio en destinos de Quintana Roo.<\/p>\n<p>La firma llega de la mano de Foot Loose, que dirige Guillermo Rotter, quien con a\u00f1os de trayectoria en el manejo de exclusivas marcas de sandalias, siempre dentro del rubro tur\u00edstico a trav\u00e9s de Walking Toes, explica que les ofrecieron la franquicia en exclusiva de Reef para M\u00e9xico, con la que\u00a0 abarcar\u00e1n los destinos de playa del pa\u00eds.<\/p>\n<p>El proyecto supone la apertura de 15 boutiques cuyo inicio se hab\u00eda programado para el pr\u00f3ximo a\u00f1o, \u201cpero cedimos dos locales de Walking Toes \u2013uno en el centro comercial La Isla Shopping Village y otro en la Quinta Avenida, en Playa del Carmen- para adelantarnos y abrirlas de una vez\u201d, agreg\u00f3.<\/p>\n<p>Aunque la empresa tiene la exclusiva para los destinos de playa en M\u00e9xico, coment\u00f3 que su visi\u00f3n es crecer en Canc\u00fan y Playa del Carmen y seguir en sitios como Tulum o Cozumel. \u201cAqu\u00ed tenemos mucha tela de d\u00f3nde cortar antes de buscar nuevos lugares; por fortaleza, al menos en los pr\u00f3ximos tres a\u00f1os aqu\u00ed se concentrar\u00e1 el desarrollo\u201d.<\/p>\n<p>La inversi\u00f3n para el dise\u00f1o del concepto, mobiliario y decoraci\u00f3n la hizo en forma directa la subsidiaria de Reef Estados Unidos con oficinas en el pa\u00eds.<\/p>\n<p>La labor del grupo empresarial se concentrar\u00e1 ahora en la consolidaci\u00f3n de la franquicia Reef y del concepto Walking Toes \u2013esta \u00faltima con la venta de solo calzado en sus siete locaciones en Canc\u00fan, Los Cabos y Vallarta- adem\u00e1s de la apertura a corto plazo de un <em>outlet <\/em>de las dos firmas en el centro de la ciudad.<\/p>\n<p>Los promotores consideraron que hay que ir con la tendencia, que es la apertura de marcas en directo, \u201chay que buscar las alianza ahora, pues la competencia es cada vez mayor, Canc\u00fan sigue siendo un lugar lleno de oportunidades, pero tambi\u00e9n de competencia\u201d. <strong>(Norma Anaya)<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de la empresa Foot Loose llega a Canc\u00fan y a M\u00e9xico la franquicia Reef,\u00a0&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pisando fuerte | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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