{"id":11026,"date":"2015-10-01T11:42:01","date_gmt":"2015-10-01T16:42:01","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=11026"},"modified":"2015-10-07T12:22:53","modified_gmt":"2015-10-07T17:22:53","slug":"sigue-la-mata-dando-de-que-hablar","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=11026","title":{"rendered":"Sigue la mata dando\u2026 de qu\u00e9 hablar"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea.png\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-11359\" title=\"mariana orea\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea-300x262.png\" alt=\"\" width=\"300\" height=\"262\" \/><\/a>Grupo Karisma es otra de esas cadenas hoteleras cuya fundaci\u00f3n ocurre en Rep\u00fablica Dominicana hace 15 a\u00f1os, y\u00a0 cuya din\u00e1mica expansi\u00f3n sucede en el Caribe mexicano, donde concentra el 85% de su negocio.<\/p>\n<p>Como otras cadenas internacionales, en la regi\u00f3n mexicana es donde experimenta nuevos conceptos y modalidades hoteleras para trasladarlas a otros puntos tur\u00edsticos del Caribe, y es evidente porque mantiene el liderazgo tur\u00edstico, concentrando anualmente a m\u00e1s de 15 millones de turistas procedentes de los principales mercados emisores, EU y Canad\u00e1 (versus m\u00e1s de cinco millones de turistas en Rep\u00fablica Dominicana).<\/p>\n<p>Y es en M\u00e9xico donde Grupo Karisma consigue la alianza de una de las firmas m\u00e1s s\u00f3lidas en cuanto a producciones infantiles se refiere, Nickelodeon, con tres billones de televidentes en 170 territorios del mundo y en m\u00e1s de 40 idiomas.<\/p>\n<p>Y otro punto interesante, ya con pasado dentro de la industria tur\u00edstica, es la unidad de negocio hotelero en Orlando, y la participaci\u00f3n de entretenimiento dentro de la industria naviera a trav\u00e9s de Norwegian.<\/p>\n<p>Grupo Karisma mantiene un perfil bajo, pero estrat\u00e9gicamente rentable. Fue de las primeras cadenas en darle un justo peso a la gastronom\u00eda a trav\u00e9s de su modalidad Gourmet Inclusive, que integr\u00f3 en otros inmuebles tanto en el Caribe (Rep\u00fablica Dominicana, Jamaica), como en Latinoam\u00e9rica (Colombia) y Europa del Este (Serbia y Croacia).<\/p>\n<p>Bajo alianza con Nickelodeon desarrolla en principio un concepto para el segmento familiar, con toda la parafernalia de su barra infantil, aunque segmentado, como antesala del primer hotel Nickelodeon fuera del territorio estadounidense, el cual despegar\u00e1 formalmente en Rep\u00fablica Dominicana con un parque acu\u00e1tico para diversificar su \u201catractividad\u201d, a\u00fan escasa en esa zona de la regi\u00f3n caribe\u00f1a, para continuar de vuelta en el Caribe mexicano, ya con un s\u00f3lido expertise.<\/p>\n<p>Ser\u00e1 entonces la apuesta m\u00e1s compleja para un nicho de mercado cada d\u00eda con mayor potencial, y prioritario para el sector tur\u00edstico, tanto de hoteles como de restaurantes, incluso de la oferta de ocio y aventura. Un rubro que tiene un gran efecto de arrastre y prescripci\u00f3n a otros segmentos de mercado. Incluso como aducen los especialistas, es el segmento id\u00f3neo para realizar acciones de fidelizaci\u00f3n de la demanda. En los \u00faltimos a\u00f1os, en la medida en que aumenta la competencia, el sector tur\u00edstico ha tenido que especializarse, y uno de los p\u00fablicos objetivos de esta fidelizaci\u00f3n es el segmento familiar. Por tanto, siendo un segmento \u00b4maduro\u2019 como objetivo del sector tur\u00edstico, est\u00e1 en una fase \u2019emergente\u2019 en cuanto a su ciclo de vida en el sector,<\/p>\n<p>Hard Rock International y Nickelodeon lo han demostrado. Y ambos se arriesgaron y no temen concretar alianzas con empresas del Caribe para potenciarse.<\/p>\n<p>La mata tur\u00edstica caribe\u00f1a sigue dando de qu\u00e9 hablar entre los grandes monstruos del entretenimiento, con otra clase de suerte y bonanza, ajena a la industria restaurantera eclipsada en la d\u00e9cada de los 90 con la de la \u201cmatizaci\u00f3n\u201d. La hoteler\u00eda en cambio se convirti\u00f3 en tierra f\u00e9rtil para abonar sus unidades de negocios con mayor rentabilidad, y en tierras con grandes promesas, y con una visi\u00f3n particular: corresponder a las demandas del sector con productos diferenciados, experiencias \u00fanicas, motivacionales y con instalaciones y servicios de calidad mundial.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Karisma es otra de esas cadenas hoteleras cuya fundaci\u00f3n ocurre en Rep\u00fablica Dominicana hace 15&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[32,20],"tags":[],"class_list":["post-11026","post","type-post","status-publish","format-standard","hentry","category-mariana-orea","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=11026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latitud21 Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026\"},\"author\":{\"name\":\"Latitud21 Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\"},\"headline\":\"Sigue la mata dando\u2026 de qu\u00e9 hablar\",\"datePublished\":\"2015-10-01T16:42:01+00:00\",\"dateModified\":\"2015-10-07T17:22:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026\"},\"wordCount\":577,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mariana-orea-300x262.png\",\"articleSection\":[\"Mariana Orea\",\"X Columnas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=11026#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=11026\",\"name\":\"Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mariana-orea-300x262.png\",\"datePublished\":\"2015-10-01T16:42:01+00:00\",\"dateModified\":\"2015-10-07T17:22:53+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=11026\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mariana-orea.png\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mariana-orea.png\",\"width\":426,\"height\":373},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=11026#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sigue la mata dando\u2026 de qu\u00e9 hablar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\",\"name\":\"Latitud21 Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=11026","twitter_card":"summary_large_image","twitter_title":"Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea.png","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Latitud21 Redacci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=11026#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=11026"},"author":{"name":"Latitud21 Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1"},"headline":"Sigue la mata dando\u2026 de qu\u00e9 hablar","datePublished":"2015-10-01T16:42:01+00:00","dateModified":"2015-10-07T17:22:53+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=11026"},"wordCount":577,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=11026#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea-300x262.png","articleSection":["Mariana Orea","X Columnas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=11026#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=11026","url":"https:\/\/l21.mx\/?p=11026","name":"Sigue la mata dando\u2026 de qu\u00e9 hablar | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=11026#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=11026#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea-300x262.png","datePublished":"2015-10-01T16:42:01+00:00","dateModified":"2015-10-07T17:22:53+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=11026#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=11026"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=11026#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea.png","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/10\/mariana-orea.png","width":426,"height":373},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=11026#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Sigue la mata dando\u2026 de qu\u00e9 hablar"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1","name":"Latitud21 Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/11026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11026"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/11026\/revisions"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}