{"id":13168,"date":"2015-12-03T10:18:46","date_gmt":"2015-12-03T16:18:46","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=13168"},"modified":"2015-12-08T12:44:08","modified_gmt":"2015-12-08T18:44:08","slug":"que-aprender-de-costa-rica","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=13168","title":{"rendered":"\u00bfQu\u00e9 aprender de Costa Rica?"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Vicente Ferreyra Acosta<\/strong><\/p>\n<p>R<a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/05\/Vicente-Ferreyra-Acosta.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-full wp-image-9355\" title=\"Vicente-Ferreyra-Acosta\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/05\/Vicente-Ferreyra-Acosta.jpg\" alt=\"\" width=\"90\" height=\"90\" \/><\/a>ecientemente fui invitado a la Conferencia Internacional Planeta, Personas, Paz (P3) en Costa Rica, para compartir el trabajo que se hace en M\u00e9xico en materia de turismo sustentable y comunitario, y m\u00e1s all\u00e1 de la grata experiencia del foro y las oportunidades de seguir aprendiendo, traje de aquel maravilloso pa\u00eds ideas y reflexiones de lo que hacemos y no hacemos en este tema.<\/p>\n<p>Costa Rica se posiciona desde la d\u00e9cada de los 90 como uno de los destinos de turismo sustentable m\u00e1s importantes del mundo, y esto no se ha dado por casualidad. Quiero compartirles algunas buenas pr\u00e1cticas que encontr\u00e9 en dicha visita.<\/p>\n<p>La primera es la organizaci\u00f3n gremial; la conferencia a la que fui invitado es organizada por la C\u00e1mara Nacional de Ecoturismo y Turismo Sostenible de Costa Rica (Canaeco), que agrupa a las empresas del sector. La instancia incide en la pol\u00edtica p\u00fablica y tambi\u00e9n logra alinear a las empresas privadas y comunitarias en una misma visi\u00f3n.<\/p>\n<p>La experiencia de la sustentabilidad inicia cuando llegamos al aeropuerto. La primera imagen que uno encuentra no es un personaje de Marvel colgado del techo\u2026 no. Uno descubre desde el primer instante, por diversos carteles e informaci\u00f3n colocada estrat\u00e9gicamente en el recinto, que Costa Rica posee el cinco por ciento de la biodiversidad mundial.<\/p>\n<p>Cuando uno sube al transporte que lo lleva del aeropuerto al hotel descubre que la camioneta est\u00e1 en un programa nacional que se llama Carbono Neutral, es decir, el total de las emisiones de los transportes se compensa con inversiones en la conservaci\u00f3n de bosques y selvas.<\/p>\n<p>El hotel, de cadena americana con presencia en m\u00e1s de 100 pa\u00edses, tiene en el lobby el Certificado de Sostenibilidad Tur\u00edstica con cinco hojas, la distinci\u00f3n m\u00e1s alta de sustentabilidad del programa del Instituto Costarricense de Turismo. Y adem\u00e1s, el hotel se \u201cvende\u201d como el\u00a0 m\u00e1s sostenible de Costa Rica.<\/p>\n<p>Y ni qu\u00e9 decir de las actividades que uno puede realizar all\u00e1, la oferta va desde empresas privadas con productos de turismo de naturaleza y aventura pulcramente dise\u00f1ados, hasta productos comunitarios en los que puedes convivir con la gente de las comunidades de una forma muy aut\u00e9ntica. En ambos casos, la organizaci\u00f3n, velocidad de respuesta e infraestructura para reservaciones, la alineaci\u00f3n de recorridos y la log\u00edstica est\u00e1n muy bien pensadas y dise\u00f1adas.<\/p>\n<p>Y podr\u00eda hablar de muchos otros temas que en lo personal me dejaron muy sorprendido. Pero para cerrar, dos reflexiones del por qu\u00e9 all\u00e1 s\u00ed se han logrado subir al barco todos los actores y aqu\u00ed nos cuesta tanto trabajo.<\/p>\n<p>Primera: hay una visi\u00f3n pa\u00eds, una visi\u00f3n destino alineada a la sustentabilidad; quien no lo hace no sale en la foto.<\/p>\n<p>Segunda: son muy buenos para la \u201cfoto\u201d. Han logrado que su estrategia de comunicaci\u00f3n tenga como eje su naturaleza y sus comunidades, Costa Rica no vende <em>commodities<\/em> (aunque las tenga), vende experiencias.<\/p>\n<p>Sin duda hay mucho que aprender y m\u00e1s que aprovechar dado el potencial que tenemos en M\u00e9xico y Quintana Roo en temas de biodiversidad, cultura y gastronom\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p><em>*Director general de Sustentur, con m\u00e1s de 15 a\u00f1os de experiencia en el dise\u00f1o de estrategias de turismo sustentable para destinos, empresas y organizaciones en M\u00e9xico y Latinoam\u00e9rica.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vicente Ferreyra Acosta Recientemente fui invitado a la Conferencia Internacional Planeta, Personas, Paz (P3) en Costa&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,222],"tags":[],"class_list":["post-13168","post","type-post","status-publish","format-standard","hentry","category-noticias","category-vicente-ferreyra-acosta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 aprender de Costa Rica? 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