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\nAcab\u00f3 2015, un gran a\u00f1o para el sector tur\u00edstico de Quintana Roo, con ocupaciones nunca antes vistas, temporadas bajas de menor duraci\u00f3n, m\u00e1s turistas, m\u00e1s cuartos y m\u00e1s vuelos. \u00bfY en materia de sustentabilidad?<\/p>\nSe puede ver el vaso medio lleno o medio vac\u00edo; se ha avanzado en algunos temas, es verdad, pero los retos siguen siendo fuertes para lograr un crecimiento que respete la biodiversidad y mejore la calidad de vida de la poblaci\u00f3n local.<\/p>\n
Este 2016 que inicia puede ser un a\u00f1o determinante para nuestro estado en materia de turismo sustentable; ser\u00e1 un a\u00f1o como pocos, seguramente revulsivo, de cambio de administraci\u00f3n, de un nuevo municipio que hay que vigilar con lupa, de oportunidades que vienen desde el sector federal tur\u00edstico en materia de ordenamientos y certificaciones, y de la organizaci\u00f3n del evento de biodiversidad m\u00e1s importante del a\u00f1o: la COP 13.<\/p>\n
\u00bfPodremos como sector aprovechar este \u201cmomentum\u201d para generar cambios de fondo en materia de desarrollo tur\u00edstico sustentable? Ojal\u00e1 que s\u00ed, porque pocas veces se alinean los astros como ahora y son contadas las ocasiones en las que, si hay un liderazgo pol\u00edtico firme, se pueden sentar las bases para el futuro de un Quintana Roo m\u00e1s competitivo, equitativo, responsable y sustentable.<\/p>\n
Tal y como sucedi\u00f3 en 2010, cuando se realiz\u00f3 la COP de cambio clim\u00e1tico en la zona, los ojos del mundo voltear\u00e1n a Quintana Roo; especialistas de todos los organismos y de muchos pa\u00edses har\u00e1n evaluaciones de lo que hemos hecho bien y mal en materia de biodiversidad, de cu\u00e1nto hemos avanzado en el cumplimiento de metas en \u00e1reas protegidas, en promoci\u00f3n de actividades de ecoturismo y turismo comunitario,\u00a0 protecci\u00f3n de especies en peligro de extinci\u00f3n, en nuestra pol\u00edtica p\u00fablica en materia de turismo y biodiversidad.<\/p>\n
\u00bfNo ser\u00eda importante llegar a fin de a\u00f1o, cuando celebremos la COP 13 de biodiversidad, con instrumentos de pol\u00edtica tur\u00edstica con una verdadera visi\u00f3n alineada a lo que marcan los est\u00e1ndares globales? Que en el 2030, regresemos a ver este a\u00f1o que inicia como aquel en el que decidimos que el futuro que quer\u00edamos era la sustentabilidad.<\/p>\n
A m\u00ed no solo me encantar\u00eda que as\u00ed fuera, sino que lo he hecho mi prop\u00f3sito para este a\u00f1o que reci\u00e9n comienza: que el turismo sustentable se vuelva, desde lo p\u00fablico, lo privado y lo social, el camino de Quintana Roo en el mediano plazo.<\/p>\n
Aprovechemos la oportunidad y hagamos, cada uno desde nuestras trincheras, un esfuerzo por ver m\u00e1s all\u00e1 del corto plazo, por pensar en lo colectivo m\u00e1s que en lo individual, y buscar no solo aumentar las cifras sino mejorarlas y que generen un impacto ben\u00e9fico para nuestro Quintana Roo.<\/p>\n
<\/p>\n
*Director general de Sustentur, con m\u00e1s de 15 a\u00f1os de experiencia en el dise\u00f1o de estrategias de turismo sustentable para destinos, empresas y organizaciones en M\u00e9xico y Latinoam\u00e9rica.<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Acab\u00f3 2015, un gran a\u00f1o para el sector tur\u00edstico de Quintana Roo, con ocupaciones nunca…<\/p>\n","protected":false},"author":2,"featured_media":14725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,222],"tags":[],"class_list":["post-14724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-vicente-ferreyra-acosta"],"acf":[],"yoast_head":"\n
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