{"id":15833,"date":"2016-02-02T11:42:53","date_gmt":"2016-02-02T17:42:53","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=15833"},"modified":"2016-02-02T11:43:14","modified_gmt":"2016-02-02T17:43:14","slug":"deliciosa-experiencia","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=15833","title":{"rendered":"Deliciosa experiencia"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/02\/Deliciosa-experiencia.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-15835\" title=\"Deliciosa-experiencia\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/02\/Deliciosa-experiencia-1024x467.jpg\" alt=\"\" width=\"1024\" height=\"467\" \/><\/a><\/p>\n<p><strong>La franquicia multinacional Ben &amp; Jerry\u2019s deja en Canc\u00fan no solo huella de sabor, sino de labor altruista en beneficio de la comunidad<\/strong><\/p>\n<p>Convencida de que como empresa tiene la responsabilidad de retribuir a la comunidad, la franquicia multinacional de helados, nieves y yogures Ben &amp; Jerry\u00b4s no solo eligi\u00f3 a Moon Palace Golf &amp; Spa Resort por su labor filantr\u00f3pica a trav\u00e9s de la Fundaci\u00f3n Palace, como sede de su Reuni\u00f3n Internacional Anual de Franquicias, con la presencia de m\u00e1s de 400 franquiciatarios y representantes de la firma, sino que por segunda ocasi\u00f3n dej\u00f3 su huella de valor y responsabilidad social en el destino.<\/p>\n<p>Junto con la Fundaci\u00f3n Palace, Ben &amp; Jerry\u2019s puso manos a la obra en la comunidad de Canc\u00fan, al participar en enero pasado en trabajos de mejora de las instalaciones de la escuela primaria Leona Vicario, a la que asisten 420 ni\u00f1os. Los trabajos incluyeron el cuidado de los jardines y la aplicaci\u00f3n de pintura, entre otras labores, para mejorar el centro educativo y brindar un beneficio de largo plazo a la comunidad y los menores.<\/p>\n<p>El grupo tiene una larga historia como empresa socialmente responsable, al operar conforme a una misi\u00f3n de tres elementos que enfatiza esfuerzos sociales, econ\u00f3micos y de producto. \u201cSolo hay algo m\u00e1s dulce que una bola de helado: retribuir a las comunidades con las que tenemos v\u00ednculos\u201d, dijo el CEO de Ben &amp; Jerry\u2019s, Jostein Solheim.<\/p>\n<p>No es la primera vez que Ben &amp; Jerry\u2019s elige a Canc\u00fan y a Moon Palace como sede de su reuni\u00f3n internacional. En 2008 la organizaci\u00f3n contribuy\u00f3 con la comunidad con la labor de los due\u00f1os de Scoop Shop que limpiaron, pintaron y plantaron vegetaci\u00f3n para mejorar un colegio en Puerto Morelos.<\/p>\n<p>Gibr\u00e1n Chapur, vicepresidente ejecutivo de Palace Resorts, se\u00f1al\u00f3 que \u201cnos emociona recibir a m\u00e1s de 400 franquiciatarios de Ben &amp; Jerry\u2019s en Moon Palace y estamos encantados de que la firma vincule nuevamente su labor filantr\u00f3pica con la de Fundaci\u00f3n Palace. Esperamos que la retribuci\u00f3n constante a las localidades se traduzca en un mejor ma\u00f1ana para los ni\u00f1os, los colegios y las comunidades\u201d.<\/p>\n<p>Ben &amp; Jerry\u2019s incorpora su visi\u00f3n denominada Prosperidad en Cadena a sus pr\u00e1cticas comerciales de diversas formas, entre ellas el \u00e9nfasis en contratar proveedores con valores. En 2014 la empresa se dedic\u00f3 a completar su transici\u00f3n al uso exclusivo de ingredientes sin organismos gen\u00e9ticamente modificados (OGM) en sus proveedores y de ingredientes con certificaci\u00f3n completa de comercio justo siempre que sea posible, lo que beneficia a los granjeros de los pa\u00edses en desarrollo.<\/p>\n<p>Los productos de la empresa se distribuyen en 35 pa\u00edses mediante supermercados, tiendas de abarrotes, tiendas peque\u00f1as, franquicias Ben &amp; Jerry\u2019s Scoop Shops, restaurantes, entre otros.<\/p>\n<p>Ben &amp; Jerry\u2019s, corporaci\u00f3n de Vermont y subsidiaria en propiedad total de Unilever, opera su negocio a partir de una misi\u00f3n de tres elementos que enfatiza la calidad del producto, la recompensa econ\u00f3mica y el compromiso con la comunidad.<\/p>\n<p>Ben &amp; Jerry\u2019s obtuvo la certificaci\u00f3n B Corp (Benefit Corporation) en 2012. Los programas de recaudaci\u00f3n de su fundaci\u00f3n, dirigidos por su personal, sumaron 2.5 mdd en 2014, destinados a apoyar la justicia econ\u00f3mica y social, la restauraci\u00f3n ambiental y la paz mediante el di\u00e1logo productivo. <strong>(Norma Anaya)<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La franquicia multinacional Ben &amp; Jerry\u2019s deja en Canc\u00fan no solo huella de sabor, sino de&hellip;<\/p>\n","protected":false},"author":2,"featured_media":15837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-15833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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