{"id":18578,"date":"2016-03-31T17:25:58","date_gmt":"2016-03-31T23:25:58","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=18578"},"modified":"2016-03-31T17:25:58","modified_gmt":"2016-03-31T23:25:58","slug":"mexico-lo-tiene-todo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=18578","title":{"rendered":"M\u00e9xico lo tiene todo"},"content":{"rendered":"

L\"\"<\/a>a competitividad implica un factor diferenciador, y M\u00e9xico en general y desde luego el Caribe mexicano lo tienen de sobra. Los actores tur\u00edsticos mundiales lo reconocen reiteradamente, como lo han revelado a Latitud 21<\/strong> por casi tres lustros: historia, cultura, gastronom\u00eda, bellezas naturales, atractivos tur\u00edsticos, servicio y hospitalidad.<\/p>\n

Y el turismo nacional es uno de estos, tan importante como cualquiera de los anteriores, que ha apetecido a competidores mundiales \u201cjug\u00e1rsela\u201d con M\u00e9xico.<\/p>\n

Este es el caso de Grupo Playa Hotels & Resorts, tema de nuestra portada, con m\u00e1s del 80% de su negocio concentrado en M\u00e9xico, con una oferta de nueve hoteles -de 13 de su oferta global-, y alrededor de seis mil\u00a0 llaves, estimando para los pr\u00f3ximos cinco a\u00f1os continuar con millonarias inversiones en el pa\u00eds.<\/p>\n

Los principales mercados emisores, EU y Canad\u00e1, forman parte de su estrategia comercial, incluso Europa y Asia; sin embargo, descubren en el mercado dom\u00e9stico un importante potencial del que carecen pa\u00edses del \u00e1rea Caribe, como Rep\u00fablica Dominicana, Jamaica o Costa Rica, y ese ha sido un factor determinante para reconocer a M\u00e9xico como territorio prioritario a la hora de confiar sus inversiones.<\/p>\n

Precisando. El mercado dom\u00e9stico representa el 82% del turismo en nuestro pa\u00eds, y es el que siempre ha tenido esa capacidad inmediata de responder a la industria tur\u00edstica en periodos ca\u00f3ticos: eventos climatol\u00f3gicos, epidemias, crisis econ\u00f3micas. Y Grupo Playa Hotels & Resorts ha tenido la visi\u00f3n de confiarle, estimulando un importante segmento, el de Grupos y Convenciones, y una serie de estrategias para incentivarle.<\/p>\n

Otro dato importante de este grupo estadounidense es su estrategia para concretar alianzas con empresas mexicanas que han apalancado su crecimiento, en este caso Real Resorts, filial hotelera del grupo Bestday. Reconoce sus fortalezas y su formalidad en el \u00e1mbito de los negocios internacionales, que le han permitido su expansi\u00f3n en un lapso breve.<\/p>\n

Grupo Playa Hotels & Resorts lo reitera, M\u00e9xico lo tiene todo: socios comerciales, una oferta de destinos inigualables y competitivos, historia, cultura y atractivos de toda \u00edndole, y adem\u00e1s de ubicaci\u00f3n geogr\u00e1fica, turismo interno, para convertirlo en su principal foco de negocio en el presente y en el futuro.<\/p>\n

Sin embargo, esa visi\u00f3n es de la que carecen muchas de las autoridades inmersas en la industria, que conceden mayor atenci\u00f3n y recursos financieros a los mercados internacionales, que desde luego deben ser atendidos, al ser importante fuente generadora de divisas. Pero habr\u00eda entonces que buscar el equilibrio: potenciar el mercado interno, incrementar su derrama econ\u00f3mica, promover, incluso, est\u00edmulos fiscales para corresponderle a los propios mexicanos con sus riquezas tur\u00edsticas, y corresponder a los empresarios sus inversiones. A\u00fan hay temas atorados en la agenda de pol\u00edticas p\u00fablicas tur\u00edsticas, y este es uno que no debe ser ya postergado. El turismo dom\u00e9stico representa el 82% que mueve a la industria de todo el territorio nacional\u2026 un alt\u00edsimo y nada despreciable porcentaje, que si bien no se le ignora del todo, s\u00ed se le demerita mucho.<\/p>\n

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La competitividad implica un factor diferenciador, y M\u00e9xico en general y desde luego el Caribe mexicano…<\/p>\n","protected":false},"author":2,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[32,20],"tags":[],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mariana-orea","category-columnas"],"acf":[],"yoast_head":"\nM\u00e9xico lo tiene todo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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