{"id":19818,"date":"2016-05-09T11:27:29","date_gmt":"2016-05-09T16:27:29","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=19818"},"modified":"2016-05-09T11:28:19","modified_gmt":"2016-05-09T16:28:19","slug":"el-pensamiento-y-acciones-a-largo-plazo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=19818","title":{"rendered":"El pensamiento y acciones a largo plazo"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-medium wp-image-19822\" title=\"colaboradores para redes VICENTE\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-300x150.png 300w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-1024x512.png 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-768x384.png 768w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-1170x585.png 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE-585x293.png 585w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/colaboradores-para-redes-VICENTE.png 1181w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u00bfAlguna vez han hecho un ejercicio de Gran Visi\u00f3n para sus empresas, sus organizaciones, o incluso para su persona? \u00bfTienen claridad sobre c\u00f3mo quieren verse hacia el a\u00f1o 2030? \u00bfD\u00f3nde van a estar? \u00bfC\u00f3mo ser\u00e1 su vida? \u00bfQu\u00e9 factores determinar\u00e1n su futuro?<\/p>\n<p>Si nunca lo han hecho, vale la pena intentarlo; lo primero en lo que nos daremos cuenta es que, a pesar de que nuestros objetivos, las tendencias y las estimaciones futuras pueden guiarnos, hay que aprender a planear la incertidumbre.<\/p>\n<p>Lo mismo pasa con nuestros destinos tur\u00edsticos de Quintana Roo. En este \u201cnuevo\u201d proceso de administraciones estatales y municipales, seguramente tendremos instrumentos de planeaci\u00f3n (Plan Estatal y Municipal de Desarrollo, Programas de Turismo) que nos deben guiar hacia una visi\u00f3n com\u00fan; aunque en general, estos procesos no van m\u00e1s all\u00e1 del periodo de las administraciones.<\/p>\n<p>Pero, \u00bfpor qu\u00e9 no pensar en grande? \u00bfPor qu\u00e9 no construir una visi\u00f3n conjunta a m\u00e1s largo plazo que nos lleve a tener metas m\u00e1s ambiciosas y nos permita ir m\u00e1s all\u00e1 de las administraciones locales? Sin duda, nos encontraremos que las predicciones en materia de estad\u00edsticas tur\u00edsticas, los nuevos mercados, la tecnolog\u00eda, el cambio clim\u00e1tico y otros factores nos dar\u00e1n un rumbo, nos dir\u00e1n que debemos diversificar, desarrollar productos para mercados cada vez m\u00e1s exigentes, incluir la sustentabilidad en nuestras operaciones, desarrollar m\u00e1s hacia el interior del estado que hacia la costa, entre otras estrategias.<\/p>\n<p>Y sin embargo, aun as\u00ed debemos estar preparados para gestionar el turismo en Quintana Roo con la incertidumbre de lo que los fen\u00f3menos meteorol\u00f3gicos, la seguridad internacional, local y otros aspectos nos puedan generar. Entonces, \u00bfc\u00f3mo planear a futuro y lograr, a pesar de esto, cumplir nuestras metas?<\/p>\n<p>Primero, como ya lo coment\u00e9, generando una visi\u00f3n com\u00fan, incluyente, desde el norte hasta el sur, con la opini\u00f3n no solo de un funcionario en un escritorio sino de los actores del sector: empresarios, acad\u00e9micos, investigadores, sociedad civil y comunidades rurales e ind\u00edgenas.<\/p>\n<p>Segundo, plantearnos metas alineadas a la agenda internacional dada por los Objetivos de Desarrollo Sostenible, pero con un enfoque local: reducci\u00f3n de la pobreza, mejora en las condiciones de empleo, protecci\u00f3n de recursos marino-costeros, producci\u00f3n y consumo sustentables, entre otros.<\/p>\n<p>Y tercero, y muy importante, construyendo una estrategia clara de seguimiento a las metas y de adaptaci\u00f3n a los cambios. Los instrumentos los tenemos, pero desgraciadamente los usamos muy poco. El Consejo Consultivo de Turismo Estatal debe ser un ente m\u00e1s din\u00e1mico de medici\u00f3n de avances y rendici\u00f3n de cuentas; debe realizar monitoreos de logros y recomendar cambios a la pol\u00edtica p\u00fablica y a las acciones de gobierno.<\/p>\n<p>Y no hay de otra, si queremos obtener resultados diferentes, necesitamos actuar diferente: con visi\u00f3n a largo plazo y con bases de sustentabilidad. Si no lo hacemos, no esperemos resultados distintos.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez han hecho un ejercicio de Gran Visi\u00f3n para sus empresas, sus organizaciones, o incluso&hellip;<\/p>\n","protected":false},"author":2,"featured_media":19823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,222,20],"tags":[],"class_list":["post-19818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-vicente-ferreyra-acosta","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El pensamiento y acciones a largo plazo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, 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