{"id":20789,"date":"2016-08-04T17:13:29","date_gmt":"2016-08-04T22:13:29","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=20789"},"modified":"2016-08-04T17:13:29","modified_gmt":"2016-08-04T22:13:29","slug":"por-la-puerta-grande-2","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=20789","title":{"rendered":"Por la puerta grande"},"content":{"rendered":"

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La Gas incursiona en la Pen\u00ednsula de Yucat\u00e1n como el primer sistema de franquicias de estaciones de servicio independiente\u00a0<\/strong><\/p>\n

Como resultado de la reforma energ\u00e9tica aprobada en 2013, que permite la libre importaci\u00f3n de combustibles e impulsar\u00e1 la competitividad entre empresas del ramo en el pa\u00eds, y con una inversi\u00f3n de hasta 25 millones de pesos, el Grupo Lodemo inici\u00f3 en la Pen\u00ednsula de Yucat\u00e1n el cambio de identidad de 25 estaciones de servicio, de las cuales 13 est\u00e1n en Quintana Roo, bajo la marca La Gas.<\/p>\n

El grupo franquiciatario mexicano, que oper\u00f3 por m\u00e1s de 75 a\u00f1os gasolineras de Petr\u00f3leos Mexicanos (Pemex), contempla concluir con el proceso de reconversi\u00f3n en diciembre de este a\u00f1o en toda la pen\u00ednsula, mientras que en el caso particular de Quintana Roo el plan terminar\u00eda en septiembre pr\u00f3ximo.<\/p>\n

En tanto, La Gas ya celebra su presencia en cuatro zonas estrat\u00e9gicas: Canc\u00fan, Chetumal, Puerto Aventuras y M\u00e9rida, con lo que\u00a0 demuestra la confianza de los clientes hacia este proyecto de origen 100% mexicano.<\/p>\n

Emilio Loret de Mola, director general del Grupo Lodemo, destac\u00f3 en entrevista para Latitud 21 <\/strong>que durante\u00a0 dos a\u00f1os trabajaron en el proyecto, para el que se realizaron varios estudios de mercado, y como resultado se determin\u00f3 el nombre y concepto de la marca.<\/p>\n

\u201cEl cambio de imagen de cada una de las estaciones de servicio oscila entre los 700 mil a un mill\u00f3n de pesos, de acuerdo con su ubicaci\u00f3n y tama\u00f1o\u201d; sin embargo, consider\u00f3 que \u201cla inversi\u00f3n m\u00e1s fuerte est\u00e1 en la estrategia, en el posicionamiento y funcionamiento de la nueva marca, m\u00e1s que en el cambio de imagen\u201d.<\/p>\n

El empresario mencion\u00f3 que en el caso de Quintana Roo La Gas tiene presencia con cuatro estaciones de servicio en Canc\u00fan, tres en Playa del Carmen, tres en Chetumal, una en Tulum, una m\u00e1s en Felipe Carrillo Puerto y otra en Puerto Aventura. \u201cNo solo se contempla cambiar la imagen de las estaciones de Yucat\u00e1n y Quintana Roo sino tambi\u00e9n las de Campeche.<\/p>\n

\u201cEs un proyecto que re\u00fane a cinco empresas: CorpoGAS, Enerkom, Hidrosina, LodemoRed y Corporativo GES, las cuales en conjunto operamos cerca de 600 estaciones de servicio en el pa\u00eds, que se concentran principalmente en el Valle de M\u00e9xico y en la Pen\u00ednsula de Yucat\u00e1n y sus alrededores\u201d, subray\u00f3 el directivo.<\/p>\n

Como parte de la nueva identidad, las estaciones de servicio ser\u00e1n atendidas por asesores capacitados, y ofrecer\u00e1n sistema de facturaci\u00f3n en l\u00ednea,\u00a0 tiendas de conveniencia Go Mart, Wi-Fi y diversas formas de pago.<\/p>\n

Sobre el comportamiento del costo del combustible, Loret de Mola explic\u00f3 que \u201cel precio de la gasolina bajar\u00e1 a la larga de acuerdo a la ubicaci\u00f3n y a la log\u00edstica de cada estaci\u00f3n y regi\u00f3n, ya no regir\u00e1 un precio \u00fanico a nivel nacional como actualmente funciona, sino que estar\u00e1 marcado por pol\u00edticas internacionales. Si los costos internacionales suben, el mercado nacional tendr\u00e1 que reconocer esas alzas. La gasolina subir\u00e1 o bajar\u00e1 en relaci\u00f3n al comportamiento universal\u201d.<\/p>\n

Descart\u00f3 que con la liberaci\u00f3n de los precios de los combustibles en 2018 se desate una guerra de precios entre las empresas privadas. \u201cEl consumidor distinguir\u00e1 las marcas que tiene cada estaci\u00f3n, as\u00ed como sus servicios y mejor precio, y ser\u00e1n ellos los que decidan d\u00f3nde reabastecerse\u201d. (Marlene Hern\u00e1ndez)<\/strong><\/p>\n

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La Gas incursiona en la Pen\u00ednsula de Yucat\u00e1n como el primer sistema de franquicias de estaciones…<\/p>\n","protected":false},"author":2,"featured_media":20792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-20789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nPor la puerta grande | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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