{"id":21489,"date":"2016-10-07T12:35:49","date_gmt":"2016-10-07T17:35:49","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=21489"},"modified":"2016-10-11T16:55:49","modified_gmt":"2016-10-11T21:55:49","slug":"eventos-sustentables-y-neutrales-de-carbono","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=21489","title":{"rendered":"Eventos sustentables y neutrales de carbono"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/vicente-noticias.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft\" title=\"vicente-noticias\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/vicente-noticias.jpg\" alt=\"\" width=\"167\" height=\"108\" \/><\/a><\/p>\n<p>La industria de reuniones (en ingl\u00e9s MICE \u2013de las siglas <em>Meetings, Incentives, Conferences and Exhibitions<\/em>) es una de las m\u00e1s din\u00e1micas en nuestro pa\u00eds. Hace algunos meses la Secretar\u00eda de Turismo (Sectur) public\u00f3 el estudio \u2018La importancia de las Reuniones en M\u00e9xico\u2019, que indica que esta industria tiene un valor de casi 25 millones de d\u00f3lares anuales, derivado de la organizaci\u00f3n de 266 mil reuniones anuales y cerca de 29 millones de asistentes.<\/p>\n<p>Y por supuesto, como sucede con cualquier actividad humana y econ\u00f3mica, genera impactos ambientales y sociales, los primeros m\u00e1s medidos que los segundos; de acuerdo con Sectur, un participante gasta m\u00e1s del triple de agua, genera m\u00e1s del cu\u00e1druple de basura y muchas m\u00e1s emisiones durante un evento, en comparaci\u00f3n con sus consumos en su vida diaria.<\/p>\n<p>El potencial para minimizar los impactos de las reuniones es enorme; a diferencia de cualquier otro tipo de operaci\u00f3n tur\u00edstica, en un congreso, convenci\u00f3n, expo o viaje de incentivo sabemos muy claro (y en general con anticipaci\u00f3n a que se lleve a cabo) el perfil, el n\u00famero y en algunos casos los consumos que se van a generar en el evento. Por otro lado, tenemos un grupo de personas en un tiempo y lugar espec\u00edfico, y la posibilidad de involucrarlos en la disminuci\u00f3n de sus impactos aumenta.<\/p>\n<p>\u00bfC\u00f3mo podemos avanzar en la organizaci\u00f3n de eventos sustentables?<\/p>\n<p>Lo primero es tener muy claro que, como todas las decisiones en este tema, debe haber un compromiso desde lo m\u00e1s arriba de la empresa y un trabajo en los diferentes niveles de la organizaci\u00f3n; la conformaci\u00f3n de un equipo verde para la organizaci\u00f3n de eventos, la medici\u00f3n inicial de los impactos y la identificaci\u00f3n de las oportunidades de disminuirlos deben ser el primer paso, y de ah\u00ed hacia adelante.<\/p>\n<p>Pero lo m\u00e1s importante es siempre trabajar sobre cinco principios b\u00e1sicos: prevenir, es decir, identificar qu\u00e9 podemos dejar de consumir, producir o generar; reducir consumos e impactos; tratar, como en el caso de aguas residuales o residuos que se reciclan o reutilizan; compensar, cuando no sea posible ninguno de los anteriores (como por ejemplo, la compensaci\u00f3n de emisiones de CO2 por vuelos) y, por supuesto, comunicar: al equipo de ventas y organizaci\u00f3n de la empresa, al asistente al evento, al <em>meeting planner<\/em>, a los aliados, proveedores, entre algunos otros.<\/p>\n<p>\u00bfQu\u00e9 beneficios genera a la empresa la organizaci\u00f3n de eventos con este enfoque de sustentabilidad? Primero, permite disminuir costos derivado del menor consumo de recursos; segundo, permite involucrar a los asistentes en acciones de conservaci\u00f3n (como en el caso de compensaci\u00f3n de emisiones) y generar una mayor conexi\u00f3n con el evento; en algunos casos da un valor agregado con organizadores de eventos que se preocupan por estos temas en la selecci\u00f3n de destinos o sedes, y, por supuesto, mejora la imagen de la empresa y aumenta el valor de marca.<\/p>\n<p>Y ustedes, \u00bfqu\u00e9 est\u00e1n haciendo para disminuir el impacto que generan sus eventos?<\/p>\n<p>&nbsp;<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La industria de reuniones (en ingl\u00e9s MICE \u2013de las siglas Meetings, Incentives, Conferences and Exhibitions) es&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,222,20],"tags":[],"class_list":["post-21489","post","type-post","status-publish","format-standard","hentry","category-noticias","category-vicente-ferreyra-acosta","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventos sustentables y neutrales de carbono | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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