{"id":22014,"date":"2016-11-09T16:35:55","date_gmt":"2016-11-09T22:35:55","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=22014"},"modified":"2016-11-09T16:36:27","modified_gmt":"2016-11-09T22:36:27","slug":"best-day-invita-a-sus-clientes-a-aprovechar-el-fin-de-semana-mas-barato-del-ano","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=22014","title":{"rendered":"Best Day invita a sus clientes a aprovechar el fin de semana m\u00e1s barato del a\u00f1o"},"content":{"rendered":"

\"\"<\/a>Canc\u00fan, Quintana Roo a 9 de noviembre de 2016<\/strong>.- Best Day Travel Group, corporativo de las agencias de viajes receptiva y en l\u00ednea m\u00e1s importante de M\u00e9xico y una de las principales en Latinoam\u00e9rica, comparte su Business Intelligence Report, correspondiente al mes de noviembre, con interesantes datos sobre la industria tur\u00edstica.<\/p>\n

Este reporte es generado por la Direcci\u00f3n de Business Intelligence de Best Day Travel Group la cual, entre otras acciones estrat\u00e9gicas, emite cada mes este reporte, en un amigable y sencillo formato de infograf\u00eda.<\/span><\/p>\n

En este mes, destaca la informaci\u00f3n sobre El Buen Fin<\/strong>, evento comercial realizado cada a\u00f1o en M\u00e9xico, durante el tercer fin de semana del mes de noviembre, el cual consiste en el otorgamiento de descuentos y promociones especiales de productos y servicios por parte de las empresas participantes, con el objetivo de fomentar el comercio. El Buen Fin est\u00e1\u00a0 inspirado en el \u201cViernes Negro\u201d<\/strong>, celebrado en los Estados Unidos y en M\u00e9xico surgi\u00f3 como iniciativa del Consejo Coordinador Empresarial y el Gobierno Federal. La primera edici\u00f3n se llev\u00f3 a cabo en el a\u00f1o 2011.<\/span><\/p>\n

De los datos del Business Intelligence Report de Best Day Travel Group, destacan los siguientes, los cuales se basan en los resultados de las ediciones anteriores del Buen Fin:<\/span><\/p>\n

– El incremento de las ventas de productos y servicios de viajes aumenta un 35% durante el Buen Fin, en comparaci\u00f3n con la venta promedio de los otros fines de semana del a\u00f1o<\/span><\/p>\n

El 57% de las ventas realizadas durante el Buen Fin se efect\u00faa entre las 5pm y las 12 am<\/span><\/p>\n

Los destinos m\u00e1s comprados son:<\/strong><\/p>\n

Canc\u00fan, Acapulco, CDMX, Orlando y Puerto Vallarta<\/p>\n

Durante el Buen Fin los mexicanos compran vacaciones de:<\/strong><\/p>\n

Navidad 11%, Semana Santa\u00a0 6% y Verano 2%<\/p>\n

En cuanto al n\u00famero de noches adquiridas durante el 2015, la distribuci\u00f3n se dio de la siguiente manera:<\/strong><\/p>\n

– 15% una noche<\/span><\/p>\n

– 17% dos noches<\/p>\n

– 19%\u00a0 tres noches<\/p>\n

– 21%\u00a0 cuatro noches<\/p>\n

– 28% m\u00e1s de 4 noches<\/p>\n

Lo anterior, se explica por la compra de las vacaciones de Navidad y Semana Santa, durante este fin de semana.<\/span><\/p>\n

En relaci\u00f3n a la forma en que los mexicanos se enteran de los descuentos y promociones del Buen Fin, se destaca:<\/strong><\/p>\n

– 58% busca las ofertas<\/span><\/p>\n

– Al 42% le llegan las ofertas directamente (sin una b\u00fasqueda espec\u00edfica)<\/p>\n

As\u00ed mismo, Best Day comparte los siguientes datos estrat\u00e9gicos, emitidos por la IAB (Interactive Advertising Bureau) y la AMIPCI (Asociaci\u00f3n Mexicana de Internet):<\/span><\/p>\n

– 52% de los mexicanos compran o piensan comprar durante el Buen Fin<\/span><\/p>\n

– 60% de quienes ven el anuncio de un producto o servicio en TV, visitan posteriormente su sitio web<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Canc\u00fan, Quintana Roo a 9 de noviembre de 2016.- Best Day Travel Group, corporativo de las…<\/p>\n","protected":false},"author":2,"featured_media":22017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-22014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nBest Day invita a sus clientes a aprovechar el fin de semana m\u00e1s barato del a\u00f1o | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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