{"id":22492,"date":"2016-12-01T08:53:32","date_gmt":"2016-12-01T14:53:32","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=22492"},"modified":"2016-12-01T08:53:32","modified_gmt":"2016-12-01T14:53:32","slug":"2017-ano-del-turismo-sustentable","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=22492","title":{"rendered":"2017, A\u00f1o del Turismo Sustentable"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/vicente-noticias.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-full wp-image-19823\" title=\"vicente-noticias\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/05\/vicente-noticias.jpg\" alt=\"\" width=\"167\" height=\"108\" \/><\/a>Ya hemos hablado que en septiembre de 2015 la Organizaci\u00f3n de las Naciones Unidas (ONU) lanz\u00f3 la nueva Agenda de Desarrollo al 2030, representada en los Objetivos del Desarrollo Sustentable, un marco para alcanzar bienestar en el mundo en el largo plazo. He de comentarles que ese mismo a\u00f1o, justo un mes despu\u00e9s, la misma ONU declar\u00f3 el a\u00f1o 2017 como el A\u00f1o Internacional del Turismo Sostenible para el Desarrollo, reconociendo la importancia de esta actividad y sobre todo el papel que puede jugar en la conservaci\u00f3n y el desarrollo social.<\/p>\n<p>Pero, \u00bfpor qu\u00e9 es importante que el pr\u00f3ximo a\u00f1o la ONU y sus miembros (incluyendo M\u00e9xico, por supuesto) lo dediquen a la sustentabilidad en el turismo? Bueno, es un reflejo de la necesidad de hacer un turismo m\u00e1s responsable, m\u00e1s justo, m\u00e1s equitativo y con beneficios para todos los sectores de la poblaci\u00f3n.<\/p>\n<p>Y esto no es poca cosa, en especial en un estado como Quintana Roo; las oportunidades que gobierno, pero en especial empresas, tienen el pr\u00f3ximo a\u00f1o para cambiar sus pr\u00e1cticas, para avanzar en la sustentabilidad, para consolidar sus programas de responsabilidad social, y en especial para hacer una comunicaci\u00f3n efectiva de sus acciones, est\u00e1n a la vuelta de la esquina.<\/p>\n<p>Y no s\u00e9 si ustedes ya est\u00e1n preparados para ello. \u00bfYa tienen informaci\u00f3n sobre las celebraciones? \u00bfYa han sensibilizado a sus colaboradores al respecto? \u00bfYa apostaron por tener una certificaci\u00f3n que les permita mejorar sus pr\u00e1cticas y medirse con los mejores? \u00bfYa participan en programas de inversi\u00f3n e innovaci\u00f3n social? \u00bfYa tienen pensado c\u00f3mo comunicar a sus clientes sus acciones en sustentabilidad?<\/p>\n<p>Si es as\u00ed, felicidades. Seguramente ser\u00e1n empresas que en el 2017 sobresaldr\u00e1n del resto, y lograr\u00e1n demostrar que existe un importante compromiso por seguir avanzando en lo econ\u00f3mico, siempre de la mano de la conservaci\u00f3n y el desarrollo social.<\/p>\n<p>Si no est\u00e1n listos, o si no ten\u00edan informaci\u00f3n de esta importante celebraci\u00f3n que durar\u00e1 todo el 2017, tal vez deber\u00edan cuestionarse si la gesti\u00f3n de la sustentabilidad\u00a0 realmente la est\u00e1n llevando a cabo de forma adecuada, y si sus departamentos de medio ambiente o sustentabilidad est\u00e1n siendo realmente estrat\u00e9gicos para la toma de decisiones. Porque tener un departamento que se encargue de resolvernos los temas legales ambientales, y que gestione permisos, no es m\u00e1s que la base de lo que debiera ser un \u00e1rea especializada y del m\u00e1s alto perfil.<\/p>\n<p>S\u00e9 que muchas empresas trabajan fuerte por el cumplimiento de las acciones legales y se preocupan por llevar su gesti\u00f3n ambiental en regla, e incluso optar por certificaciones de las autoridades para cumplir estos requisitos; pero les tengo una mala noticia, si eso no lo acompa\u00f1an de estrategia, si no van m\u00e1s all\u00e1 de la ley, si no trabajan por su comunidad, si no generan proyectos transformadores, si no compran local o regional, si no buscan alternativas a su energ\u00eda u otros insumos, y si no comunican, se est\u00e1n quedando muy muy atr\u00e1s de la tendencia, y de otros que son l\u00edderes en el tema.<\/p>\n<p>Y si la tendencia, en especial 2017, viene avanzando hacia un lado, m\u00e1s vale alinearse o de plano nos podemos quedar en el camino y ver c\u00f3mo los dem\u00e1s aprovechan estas oportunidades y sobresalen.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ya hemos hablado que en septiembre de 2015 la Organizaci\u00f3n de las Naciones Unidas (ONU) lanz\u00f3&hellip;<\/p>\n","protected":false},"author":2,"featured_media":21655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[44,23],"tags":[],"class_list":["post-22492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuarto-de-huespedes","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2017, A\u00f1o del Turismo Sustentable | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, 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