{"id":23123,"date":"2016-12-19T12:49:54","date_gmt":"2016-12-19T18:49:54","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=23123"},"modified":"2016-12-19T12:49:54","modified_gmt":"2016-12-19T18:49:54","slug":"expertos-aseguran-que-en-cinco-anos-mas-la-inteligencia-artificial-impactara-mas-que-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=23123","title":{"rendered":"Expertos aseguran que en cinco a\u00f1os m\u00e1s la Inteligencia artificial impactar\u00e1 m\u00e1s que las redes sociales"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23124\" title=\"Yourstory_AI\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI.jpg 800w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI-300x150.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI-768x384.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/Yourstory_AI-585x293.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>V\u00eda: <a href=\"http:\/\/www.forbes.com.mx\/i\">Forbes<\/a>. Para los pr\u00f3ximos cinco a\u00f1os ser\u00e1 posible que las empresas consoliden sus negocios y aumenten sus ventas a partir de la inteligencia artificial (IA) en \u00e1reas como la salud, financiera, creaci\u00f3n de contenidos, entre otras industrias. De hecho, el boom que tuvieron las redes sociales ser\u00e1 superado por esta herramienta, seg\u00fan detallan 68% de los directivos alrededor del mundo.<\/p>\n<p>Sin embargo, es necesario que se aclaren algunas ideas que se tienen sobre esta herramienta que ya ocupan en sus plataformas empresas como Google, Facebook, Microsoft, entre otras, para mejorar la interacci\u00f3n con sus usuarios y sobre todo sea capaz de generar negocios como ya lo hacen las redes sociales.<\/p>\n<p>\u201cSin duda la inteligencia artificial va a transformar los negocios y la mercadotecnia, pero llevada a un nivel m\u00e1s sofisticado, no el que actualmente conocemos, sino el que viene en los pr\u00f3ximos a\u00f1os, va a alterar de una manera muy significativa, inclusive m\u00e1s que las redes sociales\u201d, dice a\u00a0<em>Forbes M\u00e9xico<\/em>, Amanda Berenstein, Managing director de Weber Shandwick.<\/p>\n<p>En el estudio\u00a0<em>AI-Ready or Not: Artificial Intelligence Here We Come<\/em>, la agencia de comunicaci\u00f3n detalla c\u00f3mo las empresas de todo el mundo perciben esta herramienta. Y no s\u00f3lo las compa\u00f1\u00edas, tambi\u00e9n los futuros consumidores.<\/p>\n<p>La directiva dice que\u00a0aunque no a gran escala, este tipo de herramientas ya se ocupan. Por ejemplo,\u00a0ya es posible notarlo con la informaci\u00f3n contextual que recibimos de herramientas como Google Now y el potencial en otros mercados como el de e-commerce con las sugerencias personalizadas de Amazon, \u201caunque lo verdaderamente interesante llegar\u00e1 con los avances en refinamiento del machine learning\u201d, detalla el estudio.<\/p>\n<p>En las cifras que comparte\u00a0Weber Shandwick resalta que la IA est\u00e1 r\u00e1pidamente transformando los negocios y los procesos de mercadotecnia y que poco a poco se est\u00e1 dejando de ver como algo exclusivo de ciencia ficci\u00f3n. \u201cA\u00fan as\u00ed notamos que todav\u00eda existe\u00a0esta percepci\u00f3n, por las pel\u00edculas, en el cine, en medios sociales, en la tele y en las propias noticias\u201d, cuenta Amanda.<\/p>\n<p>\u201cEs la sofisticaci\u00f3n de las m\u00e1quinas por entender nuestras necesidades, de c\u00f3mo nos van a hacer la vida m\u00e1s sencilla\u201d.<\/p>\n<p><strong>Y en cinco a\u00f1os\u2026<\/strong><\/p>\n<p>Casi siete de cada diez directivos en dicho estudio reportan que su compa\u00f1\u00eda se encuentra actualmente vendiendo, usando o planeando para hacer negocios con IA; casi 6 de 10 (58%), creen que dentro de los pr\u00f3ximos 5 a\u00f1os, las compa\u00f1\u00edas tendr\u00e1n que competir en el terreno de la inteligencia artificial\u00a0para ser exitosas.<\/p>\n<p>En lo que respecta a sus funciones, 55% de los directivos encuestados por Weber esperan que esta herramienta tenga un impacto mayor en la mercadotecnia y las comunicaciones del que las redes sociales jam\u00e1s tuvieron. \u201cEsta es una opini\u00f3n sorprendente viniendo de una actividad\/industria que fue transformada por las redes sociales en los \u00faltimos diez a\u00f1os\u201d, detalla el an\u00e1lisis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00eda: Forbes. Para los pr\u00f3ximos cinco a\u00f1os ser\u00e1 posible que las empresas consoliden sus negocios y&hellip;<\/p>\n","protected":false},"author":2,"featured_media":23126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23,8],"tags":[],"class_list":["post-23123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expertos aseguran que en cinco a\u00f1os m\u00e1s la Inteligencia artificial impactar\u00e1 m\u00e1s que las redes sociales | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la 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