{"id":23178,"date":"2016-12-22T12:13:03","date_gmt":"2016-12-22T18:13:03","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=23178"},"modified":"2016-12-22T12:14:55","modified_gmt":"2016-12-22T18:14:55","slug":"cancun-es-promocionado-en-pantallas-gigantes-de-nueva-york","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=23178","title":{"rendered":"Canc\u00fan es promocionado en pantallas gigantes de Nueva York"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts-.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-23179\" title=\"ts-\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--1024x576.jpg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--300x169.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--768x432.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--1536x864.jpg 1536w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--2048x1152.jpg 2048w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--1920x1080.jpg 1920w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--1170x658.jpg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2016\/12\/ts--585x329.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>La promoci\u00f3n en las pantallas gigantes \u201cjumbotron\u201d es redituable, tomando en cuenta que alcanza la atenci\u00f3n no s\u00f3lo de los neoyorquinos, sino de los miles de visitantes que llegan a esta ciudad de Estados Unidos,<strong>\u00a0donde se proyectan im\u00e1genes de Canc\u00fan y los Tesoros del Caribe<\/strong>, lo que atrae a este segmento que suele tener temperaturas muy bajas, coment\u00f3 Lizzie Cole Guerrero, directora de la Oficina de Visitantes y Convenciones.<\/p>\n<p>\u201cDesde hace muchos a\u00f1os nos promocionamos en estas pantallas en Time Square en Nueva York, y no pensamos perder esta promoci\u00f3n por lo que estaremos renovando contrato\u201d, coment\u00f3.<\/p>\n<p>Se paga anualmente 150 mil d\u00f3lares,<strong>\u00a0se transmiten al d\u00eda 90 anuncios de 20 segundos, y tiene 150 millones de impactos<\/strong>, esto tan s\u00f3lo en la que est\u00e1 en Time Square, en Nueva York.<\/p>\n<p>La promoci\u00f3n ser\u00e1 individual para cada marca, porque aunque sea una sola estructura, refiri\u00e9ndose al Consejo Estatal de Promoci\u00f3n Tur\u00edstica, habr\u00e1 comit\u00e9s que gu\u00eden el manejo de la marca con un plan de mercadotecnia espec\u00edfico, y cada destino mantendr\u00e1 su identidad, agreg\u00f3.<\/p>\n<p><span style=\"font-weight: 300;\">\u201cPorque no somos iguales, Canc\u00fan no es lo mismo que<\/span><strong>\u00a0Isla Mujeres o que Tulum,\u00a0<\/strong><span style=\"font-weight: 300;\">debe haber un plan espec\u00edfico para cada destino y dirigido hacia los mercados que se quieren atraer\u201d, mencion\u00f3 Cole Guerrero.<\/span><\/p>\n<p>La promoci\u00f3n en las pantallas, dijo, permite dar juego a los clubes de producto, actividades n\u00e1uticas, de golf, gastron\u00f3micas y festivales, entre otras, de los diferentes destinos (Isla Mujeres, Holbox, Puerto Morelos y Canc\u00fan) que atiende la OVC.<\/p>\n<p>En Time Square son seis a\u00f1os que han promocionado el destino, con una tarifa de 150 mil d\u00f3lares anualmente, por aparecer todos los d\u00edas y\u00a0<strong>una de las ventajas es que dependiendo la temporada o el evento\u00a0<\/strong>(evento deportivo, festivales de m\u00fasica o gastron\u00f3micos, entre otros) pueden cambiar el contenido de un d\u00eda para otro.<\/p>\n<p>Dijo que la cantidad que pagan por este tipo de promoci\u00f3n, en conjunto con otros medios, est\u00e1 dentro del presupuesto que la OVC destina a este rubro.<\/p>\n<p>Adem\u00e1s refiri\u00f3 que las principales oficinas de mayoristas se encuentran en Nueva York, por lo que obtienen mayor difusi\u00f3n; otros puntos ser\u00edan Chicago, Filadelfia y Boston, que son generadores importantes de turistas.<\/p>\n<p>Canc\u00fan se promociona, adem\u00e1s de las pantallas gigantes de Nueva York, en Toronto y Londres; adem\u00e1s de las que est\u00e1n en los aeropuertos de<strong>\u00a0Chicago, Los Angeles, Atlanta y Madrid, entre otros.<\/strong><\/p>\n<p>El jumbotron de Times Square se ubica en la intersecci\u00f3n m\u00e1s importante de Manhattan, Nueva York, en la confluencia de la calle Broadway y la Avenida Siete; en este emblem\u00e1tico sitio circulan todos los d\u00edas millones de estadounidenses, as\u00ed como cientos de miles de turistas de todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La promoci\u00f3n en las pantallas gigantes \u201cjumbotron\u201d es redituable, tomando en cuenta que alcanza la atenci\u00f3n&hellip;<\/p>\n","protected":false},"author":2,"featured_media":23181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23,8],"tags":[],"class_list":["post-23178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canc\u00fan es promocionado en pantallas gigantes de Nueva York | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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