{"id":24760,"date":"2017-03-10T12:04:13","date_gmt":"2017-03-10T18:04:13","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=24760"},"modified":"2017-05-31T12:05:39","modified_gmt":"2017-05-31T17:05:39","slug":"reciclandonos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=24760","title":{"rendered":"Recicl\u00e1ndonos  GEL 21 se redefine para fortalecer su liderazgo"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/reciclandonos.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-24768\" title=\"reciclandonos\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/reciclandonos-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/reciclandonos-150x150.jpg 150w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/reciclandonos-585x585.jpg 585w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>Grupo Editorial Latitud 21 (GEL 21), como empresa socialmente responsable, se suma a las tendencias que marcan el derrotero de la industria de los medios de comunicaci\u00f3n, sobre todo impresos, al buscar no solo compaginar sus publicaciones con el uso de las nuevas tecnolog\u00edas sino tambi\u00e9n haciendo m\u00e1s sustentable el proceso de producci\u00f3n para el ahorro de materia prima.<\/p>\n<p>Para cumplir con ambos par\u00e1metros, el consorcio a cargo de tres productos bien posicionados en el mercado: <strong>Latitud 21<\/strong>, <strong>Proyecto Br\u00fajula<\/strong> y <strong>Canc\u00fan iTips<\/strong>, modifica el esquema de periodicidad para cumplir con las necesidades inherentes al proceso de mejora, y de los clientes de cada uno de los productos.<\/p>\n<p>La revista<strong> Latitud 21<\/strong>, especializada en negocios y turismo, se mantiene con periodicidad mensual, como ha sido a lo largo de sus 14 a\u00f1os de trayectoria,\u00a0 pero <strong>Proyecto Br\u00fajula <\/strong>y su corte social dejar\u00e1 de ser quincenal para tener ahora una publicaci\u00f3n mensual.<\/p>\n<p><strong>Canc\u00fan iTips<\/strong>, considerada la primera gu\u00eda que surgi\u00f3 en el destino, dejar\u00e1 de tener una periodicidad trimestral para publicarse cada seis meses.<\/p>\n<p>Guillermo Luna, gerente comercial de GEL 21, destac\u00f3 que con la nueva estrategia \u201cbuscamos satisfacer las necesidades actuales de nuestros clientes, quienes buscan llegar a nuevas audiencias y con mayor impacto.<\/p>\n<p>\u201cNo solo a trav\u00e9s de nuestros medios impresos, sino tambi\u00e9n a trav\u00e9s de plataformas digitales ofreceremos a nuestros clientes y prospectos alternativas para llegar a las nuevas audiencias. De esta manera podr\u00e1n potencializar sus productos y servicios en distintos mercados\u201d, expres\u00f3.<\/p>\n<p>Explic\u00f3 que si bien es cierto que la publicidad y los presupuestos publicitarios han migrado de manera importante hacia los medios digitales, tambi\u00e9n es cierto que los medios impresos tradicionales, como revistas y peri\u00f3dicos, mantienen su p\u00fablico.<\/p>\n<p>\u201cEs una realidad que muchos medios impresos han concluido operaciones,\u00a0 pero los que son buenos se mantienen y crecen, pues contin\u00faan siendo una fuente confiable de informaci\u00f3n para sus lectores y un canal seguro de comunicaci\u00f3n para los clientes\u201d, subray\u00f3.<\/p>\n<p>Precis\u00f3 que es innegable el proceso de transformaci\u00f3n de la industria, y aunque no hay certeza sobre cu\u00e1l ser\u00e1 el destino para muchos medios impresos se sostendr\u00e1n aquellos que sepan adaptarse al proceso de transformaci\u00f3n, aunque para cada segmento el reto es diferente, \u201chay que definir de qu\u00e9 manera nos habremos de adaptar a la era digital.<\/p>\n<p>\u201cAl ser GEL 21 una empresa comprometida con la protecci\u00f3n al medio ambiente nos obliga\u00a0 a ser coherentes con lo que divulgamos y creemos, por esa raz\u00f3n nos adherimos a la protecci\u00f3n y prevenci\u00f3n del recurso natural\u201d, explic\u00f3 el directivo.<\/p>\n<p>\u201cCon el cambio de periodicidad de nuestras publicaciones buscamos\u00a0 disminuir la demanda y consumo de nuestra materia prima, que es el papel, y respaldarnos con el uso de la tecnolog\u00eda como medio alterno de comunicaci\u00f3n masiva\u201d.<strong> (Redacci\u00f3n)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Editorial Latitud 21 (GEL 21), como empresa socialmente responsable, se suma a las tendencias que&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-24760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recicl\u00e1ndonos GEL 21 se redefine para fortalecer su liderazgo  | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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