{"id":24987,"date":"2017-03-23T12:26:49","date_gmt":"2017-03-23T18:26:49","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=24987"},"modified":"2017-05-31T12:05:30","modified_gmt":"2017-05-31T17:05:30","slug":"innovacion-y-tecnologia-claves-para-aumentar-la-competitividad-y-la-sostenibilidad-del-turismo-en-europa","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=24987","title":{"rendered":"Innovaci\u00f3n y tecnolog\u00eda, claves para aumentar la competitividad y la sostenibilidad del turismo en Europa"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/turista-europeo.png\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-24989\" title=\"turista europeo\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/turista-europeo.png\" alt=\"\" width=\"391\" height=\"260\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/turista-europeo.png 391w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/turista-europeo-300x199.png 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/03\/turista-europeo-263x175.png 263w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><\/p>\n<p><em>Europa es la regi\u00f3n m\u00e1s visitada del Planeta. Sin embargo, el turismo europeo est\u00e1 cambiando r\u00e1pidamente\u00a0 de la mano de la digitalizaci\u00f3n de la econom\u00eda. El nuevo viajero requiere nuevas experiencias, nuevos productos y mayor conectividad, factores que determinan la competitividad de los destinos tur\u00edsticos. Para responder a estos desaf\u00edos es preciso definir un terreno com\u00fan para el futuro del turismo basado en la competencia, los objetivos de sostenibilidad en la seguridad de la informaci\u00f3n y en el uso de big data. Para debatir esta tem\u00e1tica as\u00ed como para compartir experiencias, la Organizaci\u00f3n Mundial del Turismo (OMT),\u00a0 Amadeus IT Group\u00a0 y el Parlamento Europeo\u00a0 celebrar\u00e1n el pr\u00f3ximo 24 de marzo un encuentro en la Representaci\u00f3n\u00a0 del Parlamento Europeo en Espa\u00f1a.\u00a0<\/em><\/p>\n<p>Conseguir un turismo m\u00e1s accesible, inclusivo y sostenible es uno de los objetivos de las pol\u00edticas sectoriales en el continente europeo, pero tambi\u00e9n uno de los retos para seguir siendo competitivo y continuar teniendo en Europa al destino m\u00e1s visitado del mundo. La sesi\u00f3n de trabajo organizada por la OMT,\u00a0 Amadeus IT Group y el Parlamento Europeo tiene como objetivo analizar las actuales y futuras v\u00edas de trabajo que ayuden a las empresas de viajes y turismo a afrontar los desaf\u00edos de este nuevo paradigma a trav\u00e9s de la innovaci\u00f3n.<\/p>\n<p>\u201c2016 ha sido el s\u00e9ptimo a\u00f1o consecutivo de crecimiento del Turismo y esperamos que esta tendencia contin\u00fae en el futuro. Esto significa que tendremos que trabajar para que el sector sea m\u00e1s sostenible, m\u00e1s accesible y m\u00e1s inclusivo y para ello la tecnolog\u00eda y la innovaci\u00f3n son las herramientas clave m\u00e1s \u00fatiles\u201d, explica el secretario general de la OMT Taleb Rifai.<\/p>\n<p>\u201cEl Parlamento Europeo trabaja intensamente para desarrollar soluciones innovadoras, pero tambi\u00e9n competitivas que sit\u00faan al viajero en una Europa m\u00e1s integrada y conectada\u201d, explica Claudia Tapardel, europarlamentaria y co-directora del directora del Intergrupo sobre Desarrollo del Sector Tur\u00edstico y del Patrimonio Cultural en Europa.<\/p>\n<p>\u201cDesde Amadeus IT Group, estamos orgullosos de trabajar con el Parlamento Europeo y la OMT\u00a0 con el fin de abrir espacios de debate que ayuden al sector a responder a los desaf\u00edos que el nuevo entorno digital trae al sector tur\u00edstico. Ponemos al servicio de esta excelente iniciativa nuestro conocimiento de la tecnolog\u00eda y la experiencia de trabajo con las empresas del sector tur\u00edstico en 195 pa\u00edses\u201d, se\u00f1ala Juan Jes\u00fas Garc\u00eda, responsable de Relaciones Institucionales para Europa en Amadeus IT Group.<\/p>\n<p>El encuentro tiene lugar en el marco del A\u00f1o Internacional del Turismo Sostenible para el Desarrollo, una campa\u00f1a global liderada por la OMT. La Organizaci\u00f3n ha celebrado recientemente la Primera Conferencia Internacional sobre Destinos Inteligentes que aborda la necesidad de avanzar hacia entornos m\u00e1s accesibles pero que respeten el patrimonio natural y cultural, como valor principal del sector tur\u00edstico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Europa es la regi\u00f3n m\u00e1s visitada del Planeta. Sin embargo, el turismo europeo est\u00e1 cambiando r\u00e1pidamente\u00a0&hellip;<\/p>\n","protected":false},"author":2,"featured_media":24989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-24987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n y tecnolog\u00eda, claves para aumentar la competitividad y la sostenibilidad del turismo en Europa | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del 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