{"id":25144,"date":"2017-03-30T11:10:43","date_gmt":"2017-03-30T16:10:43","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=25144"},"modified":"2018-10-01T16:47:58","modified_gmt":"2018-10-01T21:47:58","slug":"por-que-un-summit-de-turismo-sustentable-y-social-en-cancun","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=25144","title":{"rendered":"\u00bfPor qu\u00e9 un Summit de Turismo Sustentable y Social en Canc\u00fan?"},"content":{"rendered":"

\"\"<\/a>
\nEn este mes nuestra ciudad, que adem\u00e1s sigue siendo uno de los polos tur\u00edsticos m\u00e1s importantes del mundo, celebra 47 a\u00f1os de su fundaci\u00f3n.<\/p>\n

Y parecen lejanos aquellos primeros tiempos en los que el turismo se ve\u00eda como una alternativa para diversificar la econom\u00eda del pa\u00eds y generar empleos, derrama econ\u00f3mica y divisas\u2026 Aunque tal vez esta situaci\u00f3n sea mucho m\u00e1s cercana de lo que parece. Con el precio del petr\u00f3leo por los suelos, la incertidumbre respecto a las remesas por la pol\u00edtica del nuevo gobierno de Estados Unidos y las pol\u00edticas migratorias, el turismo vuelve a ser, como ha sido muchos a\u00f1os, este salvavidas macroecon\u00f3mico para el pa\u00eds.<\/p>\n

Lo que s\u00ed es lejano, es la forma tradicional de hacer turismo y generar negocios con el turismo; el mundo ha cambiado, el perfil, modo de viaje y prioridades del turista tambi\u00e9n, y la informaci\u00f3n (buena o mala) fluye hoy en d\u00eda a una velocidad que pocos hubi\u00e9ramos imaginado cuando se levantaron los primeros hoteles en nuestro destino.<\/p>\n

La sustentabilidad, la \u00e9tica laboral, la responsabilidad social, la distribuci\u00f3n equitativa de la riqueza, los empleos justos, la inversi\u00f3n de impacto y la innovaci\u00f3n son conceptos que hoy tienen que estar, s\u00ed o s\u00ed, vinculados al desarrollo del turismo en cualquier parte del mundo, en especial en nuestro pa\u00eds que prev\u00e9 llegar a 50 millones de turistas en el 2021 (con crecimientos anuales de casi nueve por ciento) y en Quintana Roo, donde el crecimiento sigue la misma tendencia.<\/p>\n

En M\u00e9xico no hay un evento de profesionales a nivel nacional especializado en discutir los retos, analizar las oportunidades y buscar soluciones a los desaf\u00edos que nos depara esta noble actividad en el siglo XXI\u2026 No hasta ahora.<\/p>\n

La organizaci\u00f3n del Sustainable and Social Summit <\/em>en Canc\u00fan, que se realizar\u00e1 del 4 al 6 de mayo pr\u00f3ximo, es importante por varias razones:<\/p>\n

Primero, permitir\u00e1 reunir a profesionales de m\u00e1s de 10 pa\u00edses para conocer c\u00f3mo se est\u00e1 moviendo el mundo en materia de turismo sustentable y social, lo cual seguramente generar\u00e1 oportunidades locales.<\/p>\n

Segundo, aporta soluciones a problemas que hemos tenido por muchos a\u00f1os en nuestros destinos y que ya se han resuelto en otros: erosi\u00f3n de la zona costera, energ\u00edas alternativas, inclusi\u00f3n laboral, accesibilidad para personas con discapacidad, comunicaci\u00f3n de la sustentabilidad y diversificaci\u00f3n econ\u00f3mica. Conocer de cerca, por ejemplo, a quien desarroll\u00f3 el Plan de Turismo de Nueva Zelanda que ha posicionado al pa\u00eds como l\u00edder en sustentabilidad es un privilegio que no tenemos aqu\u00ed todos los d\u00edas.<\/p>\n

Tercero, el evento, que este a\u00f1o alberga la Expo Turismo Sustentable, permite a las empresas tur\u00edsticas conocer proveedores de soluciones sustentables: equipos eficientes, jabones artesanales, opciones de empaques biodegradables, acopiadores de residuos, entre otros.<\/p>\n

Para aquellas empresas l\u00edderes en sustentabilidad, o aquellas que est\u00e1n iniciando el camino, para organizaciones de la sociedad civil, gobiernos nacionales o municipales, medios de comunicaci\u00f3n, e incluso aquellos esc\u00e9pticos del tema, es sin duda una gran oportunidad de acercarse, conocer expertos internacionales y locales y, por qu\u00e9 no, pensar que para los 50 a\u00f1os Canc\u00fan llegar\u00e1 renovado, sustentable y con un compromiso social en su turismo.<\/p>\n

Les esperamos.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En este mes nuestra ciudad, que adem\u00e1s sigue siendo uno de los polos tur\u00edsticos m\u00e1s importantes…<\/p>\n","protected":false},"author":2,"featured_media":25145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[222,20],"tags":[],"class_list":["post-25144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vicente-ferreyra-acosta","category-columnas"],"acf":[],"yoast_head":"\n\u00bfPor qu\u00e9 un Summit de Turismo Sustentable y Social en Canc\u00fan? | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=25144\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u00bfPor qu\u00e9 un Summit de Turismo Sustentable y Social en Canc\u00fan? 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