{"id":26939,"date":"2017-06-01T11:48:00","date_gmt":"2017-06-01T16:48:00","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=26939"},"modified":"2017-08-07T12:04:27","modified_gmt":"2017-08-07T17:04:27","slug":"fundacion-walmart-de-mexico-amplia-convocatoria-para-desarrollar-a-pequenos-productores-mexicanos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=26939","title":{"rendered":"Fundaci\u00f3n Walmart de M\u00e9xico ampl\u00eda convocatoria para desarrollar a Peque\u00f1os Productores mexicanos"},"content":{"rendered":"<ul>\n<li><strong>Al momento se han inscrito 589 productos de diferentes estados del pa\u00eds, cerca del 24% m\u00e1s que los registrados en la convocatoria 2016<\/strong><\/li>\n<li><strong>Entre los participantes se encuentran abarrotes, juguetes y productos de belleza\u00a0<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-26940\" title=\"fundacion-walmart\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart.jpg 800w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart-300x167.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart-768x427.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/fundacion-walmart-585x325.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Derivado del gran inter\u00e9s que ha despertado la convocatoria para apoyar proyectos de peque\u00f1os productores,\u00a0<strong>Fundaci\u00f3n Walmart de M\u00e9xico<\/strong>\u00a0extendi\u00f3 una semana m\u00e1s el plazo para presentar proyectos, es decir, la nueva fecha de cierre ser\u00e1 el 7 de junio. Pueden inscribirse peque\u00f1os productores en situaci\u00f3n de vulnerabilidad a los que se apoyar\u00e1 a desarrollar sus capacidades comerciales e impulsar la econom\u00eda de sus comunidades, a trav\u00e9s de la inclusi\u00f3n de sus productos en mercados formales.<\/p>\n<p>&nbsp;<\/p>\n<p>Hasta el momento se han recibido 589 productos, cerca del 24% m\u00e1s de los que se registraron en total al cierre de la convocatoria 2016. Las propuestas provienen de diferentes estados de la Rep\u00fablica Mexicana dentro de los que destacan Ciudad de M\u00e9xico (63), Estado de M\u00e9xico (54), Morelos (52), Veracruz (50) y Puebla (45). Entre los inscritos se encuentran productos de spa y belleza, abarrotes y juguetes, por mencionar algunos.<\/p>\n<p>&nbsp;<\/p>\n<p>Los peque\u00f1os productores interesados podr\u00e1n registrar sus proyectos hasta el 7 de junio, en la p\u00e1gina:<a href=\"http:\/\/pequenosproductores.com\/\">http:\/\/pequenosproductores.com<\/a>.\u00a0Las categor\u00edas y productos con los que pueden participar son: cremas corporales, peluches, cuadernos, caf\u00e9, sal, dulces, alimento para mascotas, pa\u00f1uelos desechables, suavizantes, velas, herramientas, alarmas, aspiradoras, escobas y cepillos, entre otros.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cEn\u00a0<strong>Fundaci\u00f3n Walmart de M\u00e9xico<\/strong>\u00a0queremos contribuir a mejorar la calidad de vida de peque\u00f1os productores y ofrecer gran variedad de productos mexicanos a los clientes de nuestros diferentes formatos de negocio. Invitamos a peque\u00f1os productores de Baja California Sur, Colima, Durango, Nayarit, Guanajuato, Oaxaca, Guerrero, San Luis Potos\u00ed y a los del resto del pa\u00eds, a inscribir sus proyectos antes del 7 de junio\u201d, declar\u00f3 Antonio Ocaranza, director de Comunicaci\u00f3n Corporativa de\u00a0<strong>Walmart de M\u00e9xico y Centroam\u00e9rica<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>La convocatoria consta de 6 etapas dentro de las que se encuentran: la recepci\u00f3n y evaluaci\u00f3n de proyectos, la elecci\u00f3n de 50 proyectos semifinalistas, un taller de innovaci\u00f3n y modelo de negocio y la selecci\u00f3n de los 30 productos ganadores que se dar\u00e1n a conocer en septiembre de este a\u00f1o.<\/p>\n<p>&nbsp;<\/p>\n<p>Durante 13 meses, los ganadores recibir\u00e1n capacitaci\u00f3n en desarrollo integral del modelo de negocio, mejoras en dise\u00f1o de imagen y empaque, gu\u00eda para el cumplimiento de las Normas NOM (Norma Oficial Mexicana), mejores pr\u00e1cticas de manufactura, desarrollo y acompa\u00f1amiento del plan comercial y mentor\u00edas con ejecutivos de\u00a0<strong>Walmart de M\u00e9xico y Centroam\u00e9rica<\/strong>. Una vez que este periodo culmine, los productos estar\u00e1n a prueba en tiendas del grupo por 180 d\u00edas y contar\u00e1n con beneficios comerciales preferenciales durante este tiempo.<\/p>\n<p>&nbsp;<\/p>\n<p>Cabe destacar que\u00a0<strong>Fundaci\u00f3n Walmart de M\u00e9xico<\/strong>\u00a0ha apoyado a miles de peque\u00f1os productores de manufactura artesanal y agricultura sustentable de diferentes entidades del pa\u00eds. Tan solo en 2016 m\u00e1s de 17 mil peque\u00f1os productores fueron desarrollados mediante capacitaci\u00f3n, donativos financieros y la compra o venta de sus art\u00edculos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al momento se han inscrito 589 productos de diferentes estados del pa\u00eds, cerca del 24% m\u00e1s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":26940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,35],"tags":[],"class_list":["post-26939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-responsabilidad-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n Walmart de M\u00e9xico 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