{"id":27263,"date":"2017-06-02T13:46:16","date_gmt":"2017-06-02T18:46:16","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=27263"},"modified":"2018-10-01T17:09:41","modified_gmt":"2018-10-01T22:09:41","slug":"mexico-competitivo-y-sustentable","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=27263","title":{"rendered":"M\u00e9xico competitivo, \u00bfy sustentable?"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/07\/vicente-ferreyra-n.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft\" title=\"vicente-ferreyra-n\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2016\/07\/vicente-ferreyra-n.jpg\" alt=\"\" width=\"167\" height=\"108\" \/><\/a>El Foro Econ\u00f3mico Mundial public\u00f3 el mes pasado lo que para los estudiosos del turismo es uno de los documentos m\u00e1s esperados: el <em>Travel and Tourism Competitiveness Report, <\/em>una herramienta que mide la competitividad tur\u00edstica de los pa\u00edses (en esta edici\u00f3n 136) en funci\u00f3n de cuatro sub\u00edndices, 14 pilares y 139 indicadores.<\/p>\n<p>Ambiente para los negocios, pol\u00edtica tur\u00edstica, infraestructura, recursos naturales y culturales son analizados por expertos nacionales e internacionales para determinar, con una base metodol\u00f3gica muy s\u00f3lida, qui\u00e9n es qui\u00e9n a nivel global en turismo; no solo en el tema de llegadas de turistas y divisas, como tradicionalmente lo pensamos, sino con un enfoque mucho m\u00e1s integral. Los tres pa\u00edses m\u00e1s competitivos del mundo, con base en datos de este reporte 2017, son Espa\u00f1a, Francia y Alemania, cuyas posiciones se mantuvieron en relaci\u00f3n con el reporte de 2015 dentro del Top 10; destaca Jap\u00f3n, que subi\u00f3 cinco posiciones para colocarse en el cuarto lugar y Suiza, que cay\u00f3 cuatro posiciones para irse al lugar diez.<\/p>\n<p>Y en M\u00e9xico, \u00bfc\u00f3mo estamos? Este a\u00f1o nuestro pa\u00eds se coloca en el lugar n\u00famero 22 en materia de competitividad tur\u00edstica, subiendo ocho posiciones en relaci\u00f3n con 2015, lo que representa un buen indicador, y es el tercer pa\u00eds mejor colocado en Am\u00e9rica despu\u00e9s de Estados Unidos (lugar seis) y Canad\u00e1 (lugar nueve).<\/p>\n<p>Los indicadores mejor calificados en nuestro pa\u00eds son, en orden: la presencia de arrendadoras de autos en M\u00e9xico (lugar 1 global), el n\u00famero de sitios Patrimonio de la Humanidad culturales (lugar seis) y el n\u00famero de sitios Patrimonio de la Humanidad naturales (lugar ocho).<\/p>\n<p>Y los indicadores peor calificados son el n\u00famero de especies amenazadas (lugar 133 de 136) y costos relacionados con el crimen y la violencia y la confianza en los servicios policiacos (con el deshonroso lugar 128 en ambos).<\/p>\n<p>Y si lo vemos m\u00e1s integrado, de los 14 pilares que mide el \u00edndice, el peor calificado por varios a\u00f1os consecutivos es el que llaman sustentabilidad ambiental, estando en el sitio 116 de 136 pa\u00edses. Interesante, \u00bfcierto? De acuerdo con el reporte, M\u00e9xico tiene retos en materia de una adecuada legislaci\u00f3n, pero tambi\u00e9n de su cumplimiento, en la sustentabilidad en la industria, en las concentraciones de emisiones de CO2, estr\u00e9s del agua, porcentaje de cobertura de bosques y selvas, tratamiento de agua y presi\u00f3n en recursos pesqueros.<\/p>\n<p>\u00bfY en verdad que estamos tan mal como dice el reporte? Mi percepci\u00f3n es que no.<\/p>\n<p>Es cierto que tenemos recursos impresionantes y en general poca capacidad de gestionarlos, pero creo que en los \u00faltimos tres a\u00f1os s\u00ed hemos avanzado en el tema de sustentabilidad, se han firmado acuerdos, mejorado legislaciones y hemos evolucionado poco a poco. Creo que lo interesante ser\u00e1 transformar estas acciones en indicadores reales que nos permitan, en el siguiente reporte, no solo subir posiciones sino mejorar en estos indicadores que son estrat\u00e9gicos, y que llevan a\u00f1os mal calificados.<\/p>\n<p>A\u00fan hay mucho trabajo por hacer en este tema.<\/p>\n<p>&nbsp;<\/p>\n<p>*Director general de Sustentur, con m\u00e1s de 15 a\u00f1os de experiencia en el dise\u00f1o de estrategias de turismo sustentable para destinos, empresas y organizaciones en M\u00e9xico y Latinoam\u00e9rica.<\/p>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Foro Econ\u00f3mico Mundial public\u00f3 el mes pasado lo que para los estudiosos del turismo es&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[222,20],"tags":[],"class_list":["post-27263","post","type-post","status-publish","format-standard","hentry","category-vicente-ferreyra-acosta","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9xico competitivo, \u00bfy sustentable? 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