{"id":27871,"date":"2017-06-30T11:00:15","date_gmt":"2017-06-30T16:00:15","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=27871"},"modified":"2017-08-07T11:55:51","modified_gmt":"2017-08-07T16:55:51","slug":"algo-grande-se-cocina","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=27871","title":{"rendered":"Algo grande se cocina"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/destacados-cocinas.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-27872\" title=\"destacados-cocinas\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/destacados-cocinas.jpg\" alt=\"\" width=\"682\" height=\"378\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/destacados-cocinas.jpg 682w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/destacados-cocinas-300x166.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/06\/destacados-cocinas-585x324.jpg 585w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/p>\n<p><strong>Cova no solo crece a doble d\u00edgito, adem\u00e1s cre\u00f3 su propia marca de cocinas integrales y se perfila al modelo de franquicia para crecer en M\u00e9xico<\/strong><\/p>\n<p>Luego de abrir su primer <em>Experience Center<\/em> y lanzar al mercado nacional su propia marca pr\u00e9mium de cocinas integrales Ko\u00ebn, la compa\u00f1\u00eda Cova, empresa de dise\u00f1o, fabricaci\u00f3n, equipamiento e instalaci\u00f3n de cocinas en Playa del Carmen, se encamina hacia el desarrollo de un modelo de negocio para crear una red de franquicias que le permita su expansi\u00f3n en M\u00e9xico.<\/p>\n<p>Bajo la batuta de Alejandra Covarrubias, la empresa fundada en 2009 registra un crecimiento anual de dos d\u00edgitos y opera bajo una estrategia cimentada por un grupo de colaboradores y asesores que marcan la diferencia entre ser una empresa preocupada por brindar un servicio y producto de calidad o un distribuidor t\u00edpico de electrodom\u00e9sticos interesado m\u00e1s por entregar su art\u00edculo que por dar una mejor atenci\u00f3n al cliente.<\/p>\n<p>La joven empresaria licenciada en administraci\u00f3n de empresas detall\u00f3 que\u00a0 \u201cCova nace con el esp\u00edritu de brindar m\u00e1s que una simple atenci\u00f3n al cliente o vender un producto. Me propuse no ser un vendedor com\u00fan, sino ser una persona realmente preocupada por el cliente y otorgar un producto de calidad con un verdadero servicio-soporte, que d\u00e9 confianza a los compradores\u201d, destac\u00f3.<\/p>\n<p>Mencion\u00f3 que su visi\u00f3n es franquiciar la firma en un mediano plazo y posteriormente exportar su tecnolog\u00eda. \u201cEs un proyecto muy ambicioso que cada vez adquiere mayor fuerza por los resultados que tenemos desde la integraci\u00f3n de la empresa\u201d.<\/p>\n<p>Covarrubias destac\u00f3 que en noviembre del a\u00f1o pasado lanzaron su propia marca registrada de cocinas integrales Ko\u00ebn, dise\u00f1ada en M\u00e9xico y fabricada en Alemania. \u201cParte de nuestros planes para este a\u00f1o es posicionarla a nivel nacional. Canc\u00fan es un mercado muy competitivo; sin embargo, confiamos en que vamos a crecer en este destino y en la Riviera Maya, donde el cliente es m\u00e1s exigente y complejo\u201d.<\/p>\n<p>La ejecutiva se\u00f1al\u00f3 que el consorcio busca ampliar su presencia entre los amantes de la cocina de alto poder adquisitivo, quienes est\u00e1n dispuestos a invertir para obtener un producto que cumpla con sus expectativas de funcionalidad, dise\u00f1o y duraci\u00f3n.<\/p>\n<p>Destac\u00f3 que Cova inici\u00f3 con una inversi\u00f3n de 50 mil pesos y dos empleados fijos, y ahora busca posicionarse con sus dos marca, Ko\u00ebn y Cova Bonobilia. \u201cContamos con nuestro <em>Experience Center<\/em> para que los clientes vivan la experiencia con nuestros productos en un espacio de 160 m2. El \u00e1rea de exhibici\u00f3n es de 100 m2 y las oficinas est\u00e1n en la parte superior\u201d. <strong>(Marlene Hern\u00e1ndez)<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cova no solo crece a doble d\u00edgito, adem\u00e1s cre\u00f3 su propia marca de cocinas integrales y&hellip;<\/p>\n","protected":false},"author":2,"featured_media":27872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-27871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Algo grande se cocina | Revista Latitud 21<\/title>\n<meta name=\"description\" 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