{"id":28262,"date":"2017-07-31T12:51:11","date_gmt":"2017-07-31T17:51:11","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=28262"},"modified":"2017-08-07T11:34:08","modified_gmt":"2017-08-07T16:34:08","slug":"este-mundo-va","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=28262","title":{"rendered":"Este mundo va"},"content":{"rendered":"<figure>\n<p><div style=\"width: 1504px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/07\/Responsabilidad-Social-Empresaria.jpg\" alt=\"\" width=\"1494\" height=\"969\" \/><p class=\"wp-caption-text\">Iliana Rodr\u00edguez, Alejandro Ruiz, Sarai Loaiza, Guadalupe Jim\u00e9nez.<\/p><\/div><figcaption class=\"op-vertical-center\"><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Con planes para duplicar la cifra\u00a0en el corto plazo, Quintana Roo suma hasta ahora 30 empresas\u00a0con distintivos de ESR\u00a0<\/strong><\/p>\n<p>Con una labor estrat\u00e9gica que se remite a los \u00faltimos dos a\u00f1os, desde la integraci\u00f3n del Comit\u00e9 Promotor de la Responsabilidad Social Empresarial (RSE) en Quintana Roo, son ya 30 empresas de la entidad -de las mil 581 acreditadas en 2017-\u00a0 las que hasta ahora obtuvieron el distintivo como Socialmente Responsables.<\/p>\n<p>En la lista figuran: Aquaworld, Best Day Travel Group, Cemex, Grupo Dolphin Discovery, Grupo Hotelero Santa Fe, Karisma Hotels &amp; Resorts, Mayakoba, Owen Group, Hotel Gran Palladium Riviera Maya, Palace Resorts, R\u00edo Secreto, Price Travel Holding, Vivo Grupo Inmobiliario, entre otras.<\/p>\n<p>En comparaci\u00f3n con entidades como la Ciudad de M\u00e9xico, Monterrey\u00a0 y Guadalajara, Quintana Roo se ubica en los \u00faltimos lugares del ranking nacional en registro de empresas avaladas por el Centro Mexicano para la Filantrop\u00eda (Cemefi), la Alianza por la Responsabilidad Social Empresarial (AliaRSE) y su aliado regional, Fundaci\u00f3n del Empresariado Yucateco (Feyac). Sin embargo, la intenci\u00f3n es duplicar la cifra de empresas certificadas incorporando de cinco a seis compa\u00f1\u00edas por a\u00f1o a trav\u00e9s de estrategias de acercamiento con la base empresarial, como el primer Foro de ESR de Quintana Roo, que se llev\u00f3 a cabo en julio pasado en Canc\u00fan.<\/p>\n<p>Guadalupe Jim\u00e9nez, presidenta del comit\u00e9 promotor en la entidad, destac\u00f3: \u201cLa RSE es un valor agregado y una ventaja competitiva. La mejora continua\u00a0 permite a la empresa ser m\u00e1s competitiva, respetando y promoviendo el desarrollo pleno de las personas, las comunidades y el entorno\u201d.<\/p>\n<p>Reconoci\u00f3 que si bien la mayor\u00eda de las empresas distinguidas se vinculan con la actividad tur\u00edstica, \u201cel programa est\u00e1 abierto a todos los sectores y tama\u00f1os de empresas, peque\u00f1as, medianas y grandes. Hay un gran avance con la uni\u00f3n de voluntades para integrar el comit\u00e9 que impulsa esta gesti\u00f3n de negocios\u201d.<\/p>\n<p>Cabe se\u00f1alar que el distintivo ESR no solo agrega valor a la marca y rentabilidad, sino que acredita a las empresas como una organizaci\u00f3n comprometida voluntaria y p\u00fablicamente con una gesti\u00f3n socialmente responsable como parte de su cultura y estrategia de negocio. El distintivo se refrenda a\u00f1o con a\u00f1o para mantener vigente la cultura de la RSE.<\/p>\n<p>Miriam Alonso, de Experiencias Xcaret, empresa pionera en la Responsabilidad Social e integrante del comit\u00e9, explic\u00f3 que se han interesado en mayor medida empresas tur\u00edsticas por la cadena de valor, pero \u201ctratamos de sumar a compa\u00f1\u00edas de otros rubros a fin de lograr un impacto positivo en las comunidades y seguir expandiendo el plan en el estado\u201d.<\/p>\n<p>Mar\u00eda de Lourdes Morales, directora de la Universidad Interamericana para el Desarrollo (UNID), \u00fanica casa de estudios en la Pen\u00ednsula de Yucat\u00e1n con el distintivo, destac\u00f3 que \u201cel \u00e9xito de la RS radica en un cambio de cultura. Lo ideal para Quintana Roo es que destaque, no solo por un lugar en el ranking sino por el beneficio que significa el compromiso social\u201d.<\/p>\n<p>En el caso de la universidad, explic\u00f3: \u201cDonde m\u00e1s se nota el cambio es en el clima laboral, es decir, el equipo de trabajo bajo el nuevo programa que tenemos de apoyo, incentivos, capacitaci\u00f3n, m\u00e1s estructurado y formalizado le ha dato un tinte de mejor servicio hacia nuestros alumnos, y con ellos tenemos un programa bien establecido que es Vive Unid, de ayuda a la sociedad. Se fortalecen las \u00e1reas de oportunidad en el clima laboral\u201d. <b>(Norma Anaya)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Con planes para duplicar la cifra\u00a0en el corto plazo, Quintana Roo suma hasta ahora 30&hellip;<\/p>\n","protected":false},"author":2,"featured_media":28264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,35],"tags":[],"class_list":["post-28262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-responsabilidad-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Este mundo va | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe 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