{"id":28315,"date":"2017-07-31T17:44:38","date_gmt":"2017-07-31T22:44:38","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=28315"},"modified":"2017-08-07T11:33:58","modified_gmt":"2017-08-07T16:33:58","slug":"40-y-20","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=28315","title":{"rendered":"40 y 20"},"content":{"rendered":"

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Con m\u00e1s de cuatro d\u00e9cada de servicio, el ic\u00f3nico\u00a0hotel Presidente InterContinental Canc\u00fan\u00a0se reinventa tras inversi\u00f3n estimada en 20 mdd\u00a0<\/strong><\/p>\n

Sin modificar el ADN que porta desde hace m\u00e1s de 40 a\u00f1os, cuando inici\u00f3 operaciones en Canc\u00fan, pues incluso se mantiene dentro de la reducida lista de los centros de hospedaje que todav\u00eda operan bajo la modalidad de plan europeo, el emblem\u00e1tico hotel Presidente InterContinental Canc\u00fan Resort logr\u00f3 una transformaci\u00f3n total para reafirmar su liderazgo y dar nueva vida al concepto de gran lujo.<\/p>\n

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Tras un ambicioso plan de remodelaci\u00f3n que incluy\u00f3 entre otras cosas el remozamiento de las 300 habitaciones -incluyendo las nuevas cinco suites de lujo; siete Club Suites<\/i> y dos Signature Suites<\/i>-, y represent\u00f3 una inversi\u00f3n del orden de 20 millones de d\u00f3lares (65 mil por cuarto), el complejo cinco estrellas se mantiene en la competencia que demanda un destino en constante evoluci\u00f3n.<\/p>\n

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Patrick Beaury, gerente general del inmueble que mantiene una ocupaci\u00f3n promedio anual del 76% y da empleo directo a 312 personas, reconoci\u00f3: \u201cCanc\u00fan ya cambi\u00f3 mucho, es un destino ultra din\u00e1mico y debemos responder en forma s\u00faper r\u00e1pida porque la competencia es real. Todos estamos en el mismo barco; para un hotelero esta din\u00e1mica es interesante porque debemos responder r\u00e1pido a los deseos de nuestros hu\u00e9spedes\u201d.<\/p>\n

Explic\u00f3 que \u201cpor ello, a pesar de la remodelaci\u00f3n que implic\u00f3 el cierre del hotel durante tres meses, se trat\u00f3 de conservar el ADN\u00a0 del inmueble, nos pusimos al d\u00eda con una imagen m\u00e1s moderna, habitaciones amplias y bien equipadas, mejora de \u00e1reas comunes, el lobby, la integraci\u00f3n de un nuevo spa, iluminaci\u00f3n, entre otras cosas, para reforzar la experiencia de los hu\u00e9spedes y cubrir sus expectativas\u201d.<\/p>\n

Grupo Presidente opera y administra hoteles, restaurantes y recientemente residencias para adultos mayores. En el ramo hotelero la firma mexicana cuenta con dos divisiones: de lujo, con Presidente InterContinental, en un acuerdo de marca compartida con Intercontinetal Hotels Group (IHG), y en el segmento medio con hoteles de la marca Holiday Inn.<\/p>\n

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Sobre la permanencia del plan europeo, Beaury precis\u00f3: \u201cSobrevivir\u00e1. Estoy convencido de que hay un nicho, hay un mercado de clientela que prefiere tener la flexibilidad de poder decidir lo que har\u00e1 durante su d\u00eda; Canc\u00fan y Riviera Maya tienen oferta para los dos modelos de operaci\u00f3n y hay mercado para ambos\u201d.<\/p>\n

Reiter\u00f3 que la plaza se mueve en forma r\u00e1pida, \u201cvienen nuevos hoteles de ultra lujo, la competencia cambiar\u00e1 con un nuevo nivel de amenidades y no nos podemos quedar de brazos cruzados, tenemos que prepararnos y mucha gente estar\u00e1 involucrada para estar a la altura de Canc\u00fan para el 2020. El plan es posicionar el hotel, de los pocos plan europeo que quedan -cinco o seis-, pues hay un nicho muy espec\u00edfico que nos busca por la flexibilidad que ofrecemos y el nivel de lujo y servicio que nos exigen\u201d.<\/p>\n

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Sobre Airbnb se\u00f1al\u00f3 que \u201cfunciona en todo el mundo y es una realidad, lo veo como una competencia, y como hotelero tengo que ver qu\u00e9 ofrece que\u00a0 no tenga en mi propiedad para incluirlo y as\u00ed brindar un producto y servicio mejor para no perder al cliente. Al final del d\u00eda estamos aqu\u00ed para ofrecer un buen servicio las 24 horas del d\u00eda. Duplicar y mejorar\u201d. (Norma Anaya)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Con m\u00e1s de cuatro d\u00e9cada de servicio, el ic\u00f3nico\u00a0hotel Presidente InterContinental Canc\u00fan\u00a0se reinventa tras inversi\u00f3n estimada…<\/p>\n","protected":false},"author":2,"featured_media":28320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"\n40 y 20 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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