{"id":28848,"date":"2017-09-02T16:48:27","date_gmt":"2017-09-02T21:48:27","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=28848"},"modified":"2017-08-31T16:48:54","modified_gmt":"2017-08-31T21:48:54","slug":"mi-bendita-tierra","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=28848","title":{"rendered":"Mi bendita tierra"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/responsabilidad-social-septiembre-Iberostar-.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28849 size-full\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/responsabilidad-social-septiembre-Iberostar-.jpg\" alt=\"\" width=\"638\" height=\"333\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/responsabilidad-social-septiembre-Iberostar-.jpg 638w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/responsabilidad-social-septiembre-Iberostar--300x157.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/responsabilidad-social-septiembre-Iberostar--585x305.jpg 585w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a><\/p>\n<p><strong>Iberostar incorpora a\u00a0sus hoteles la esencia cultural\u00a0de los lugares en los que tiene presencia, a trav\u00e9s del trabajo\u00a0de artesanos ind\u00edgenas locales\u00a0<\/strong><\/p>\n<p>Como parte de su compromiso de responsabilidad social, la cadena Iberostar Hotels &amp; Resorts, de la familia Flux\u00e1, y con 10 establecimientos en territorio nacional, impulsa la creatividad de artesanos en comunidades rurales, por ejemplo, con las estelas colocadas en los jardines de los hoteles Iberostar Tuc\u00e1n e Iberostar Quetzal en el Caribe mexicano, las cuales son r\u00e9plicas de los vestigios hallados en zonas arqueol\u00f3gicas mayas.<\/p>\n<p>Con estas acciones se busca preservar la cultura y tradiciones locales, adem\u00e1s de generar un impacto positivo en las regiones donde se ubican los hoteles de la cadena, para favorecer el desarrollo de las comunidades rurales, en este caso de la etnia maya.<\/p>\n<p>Dentro de las acciones de la firma hotelera, cada uno de los centros de hospedaje cuenta con la recertificaci\u00f3n <i>Green Globe <\/i>y\u00a0 desarrollan proyectos que promueven la Responsabilidad Social Empresarial en las \u00e1reas de Derechos Humanos, Normas Laborales, Medio Ambiente y Gesti\u00f3n \u00c9tica.<\/p>\n<p>Rafael Carmona, director de Operaciones de Iberostar M\u00e9xico, se\u00f1al\u00f3 que\u00a0 \u201cquienes colaboramos en la firma tenemos muy en cuenta que mantener las costumbres y tradiciones locales es muy relevante para conservar la esencia del destino\u201d.<\/p>\n<p>A\u00f1adi\u00f3 que \u201cel hecho de que nuestros hu\u00e9spedes tengan la oportunidad de reconocer la belleza de nuestra cultura nos brinda una gran satisfacci\u00f3n. Asimismo, nos complace seguir aportando nuestro granito de arena al desarrollo y beneficio de las comunidades locales, ya que su gente es y ser\u00e1 parte fundamental para la compa\u00f1\u00eda\u201d.<\/p>\n<p>Indic\u00f3 que el consorcio hotelero, filial de Grupo Iberostar, con presencia en 30 pa\u00edses y una cartera de m\u00e1s de 27 mil empleos, realiza tambi\u00e9n otras acciones en favor de la comunidad, tales como la donaci\u00f3n de s\u00e1banas, cobertores, toallas, colchones, as\u00ed como otros insumos que tambi\u00e9n permitan activar la econom\u00eda local y que repercutan en beneficios directos y tangibles en sus vidas.<\/p>\n<p>En los centros de hospedaje de la cadena en el Caribe mexicano, las \u00e1reas de vegetaci\u00f3n encierran una serie de elementos mayas que se van descubriendo durante los recorridos por los centros de hospedaje.<\/p>\n<p>Son r\u00e9plicas inspiradas en los tronos de Palenque y Yaxchil\u00e1n, zonas ubicadas en Chiapas. La belleza de cada una de las piezas y la historia detr\u00e1s de ellas permiten conocer m\u00e1s de cerca las tradiciones de la cultura maya, la cual despierta el inter\u00e9s de los visitantes.<\/p>\n<p>Otro hotel de la cadena que destaca por su original dise\u00f1o interior es el Iberostar Punta Mita, en la Riviera Nayarit, en donde se hace honor a la cultura huichol, reflejada en el trabajo de artesanos de esa etnia, con dise\u00f1os de mesas de centro, barras, bancos y taburetes de madera hechos con \u00e1rboles ca\u00eddos, adem\u00e1s de esculturas de jaguares cubiertas con perlas de chaquira.<\/p>\n<p>De esta manera la cadena muestra su firme inter\u00e9s por incorporar la esencia cultural de los lugares donde est\u00e1 presente, resaltando los valores e impulsando a las comunidades locales. <b>(Antonia Rusca)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iberostar incorpora a\u00a0sus hoteles la esencia cultural\u00a0de los lugares en los que tiene presencia, a trav\u00e9s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":28849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,35],"tags":[],"class_list":["post-28848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-responsabilidad-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi bendita tierra | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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