{"id":29038,"date":"2017-09-12T10:06:07","date_gmt":"2017-09-12T15:06:07","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=29038"},"modified":"2017-09-13T13:22:43","modified_gmt":"2017-09-13T18:22:43","slug":"la-mejor-campana-de-mercadotecnia","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=29038","title":{"rendered":"GALARDONA CANAD\u00c1 A PRICETRAVEL HOLDING \u00a0POR MEJOR CAMPA\u00d1A DE MERCADOTECNIA"},"content":{"rendered":"

\n\"\"<\/a>
\nCiudad de M\u00e9xico. <\/em>Durante la entrega de los premios Canad\u00e1 a Voces 2017<\/strong>, organizada por Destination Canada<\/strong>, PriceTravel Holding<\/strong> recibi\u00f3 el premio por \u201cLa Mejor Campa\u00f1a de Mercadotecnia\u201d.<\/p>\n

Este reconocimiento eval\u00faa el esfuerzo de los socios que realizaron proyectos publicitarios durante el periodo de julio de 2016 a junio de 2017, apegados a los par\u00e1metros de contenido y calidad de la marca Canad\u00e1<\/strong>.<\/p>\n

La campa\u00f1a promocional con PriceTravel<\/strong> Holding tuvo como objetivo reactivar el mercado de turismo mexicano hacia un destino m\u00e1s amigable, con la iniciativa promocional \u201cCanad\u00e1 \u00a1Ahora es cuando!\u201d, que se integr\u00f3 a un plan de marketing en conjunto con el destino de Canad\u00e1.<\/p>\n

Varias agencias fueron evaluadas bajo criterios espec\u00edficos, como el lenguaje utilizado en el contenido gramatical de las campa\u00f1as, las fotograf\u00edas impactantes que reflejan la experiencia de Canad\u00e1, y los lineamientos de marca con los que, sin lugar a dudas, PriceTravel Holding cumpli\u00f3.<\/p>\n

\u201cPara PriceTravel Holding es un honor recibir este premio, el reconocimiento m\u00e1s importante para la industria tur\u00edstica que promueve el destino Canad\u00e1 en M\u00e9xico. Canad\u00e1 es un destino fascinante, lo que volvi\u00f3 un deleite la creaci\u00f3n de la campa\u00f1a de mercadotecnia, reflejado obviamente en una promoci\u00f3n exitosa\u201d, coment\u00f3 Celida Puente<\/strong>, Gerente de Marketing de PriceTravel Holding.<\/p>\n

Esta campa\u00f1a marc\u00f3 una importante movilizaci\u00f3n hacia ese destino; las reservas crecieron un 133 por ciento, con un 168 por ciento en incremento de pasajeros. Asimismo, el n\u00famero de ocupaci\u00f3n de cuartos noche se increment\u00f3 un 285 por ciento, siendo las ciudades m\u00e1s visitadas Toronto, Vancouver y Montreal.<\/p>\n

Como parte de la estrategia de diversificaci\u00f3n de mercados y segmentos que hoy en d\u00eda es una de las premisas del sector tur\u00edstico, esta campa\u00f1a tuvo presencia en los canales propios de la agencia de viajes. Esta se dirigi\u00f3 principalmente a sus clientes finales a trav\u00e9s de su marca PriceTravel.com.mx<\/strong> y al trade con la marca Travelinn<\/strong>; as\u00ed como en medios alternativos como televisi\u00f3n, medios impresos, BTL y canales online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ciudad de M\u00e9xico. Durante la entrega de los premios Canad\u00e1 a Voces 2017, organizada por Destination…<\/p>\n","protected":false},"author":2,"featured_media":29040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-29038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"\nGALARDONA CANAD\u00c1 A PRICETRAVEL HOLDING \u00a0POR MEJOR CAMPA\u00d1A DE MERCADOTECNIA | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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