{"id":29581,"date":"2017-10-24T12:50:20","date_gmt":"2017-10-24T17:50:20","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=29581"},"modified":"2017-10-24T12:50:20","modified_gmt":"2017-10-24T17:50:20","slug":"american-express-redisena-sus-tarjetas-de-credito-empoderando-mas-a-sus-clientes","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=29581","title":{"rendered":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES"},"content":{"rendered":"

\"\"<\/a>\u00a0<\/em>Ciudad de M\u00e9xico. \u00bfPor qu\u00e9 esperar a que tu tienda favorita tenga una promoci\u00f3n de mensualidades sin Intereses para comprar lo que quieres?, \u00bfpor qu\u00e9 postergar el viaje de tus sue\u00f1os hasta que llegue una promoci\u00f3n de la agencia de viajes? Para resolver esta disyuntiva, American Express redise\u00f1\u00f3 sus Tarjetas de Cr\u00e9dito (The Platinum Credit Card\u00ae y The Gold Elite Credit Card\u00ae)\u00a0 con el fin de brindar a sus Clientes el poder de decidir d\u00f3nde y cu\u00e1ndo usar el beneficio de mensualidades sin Intereses.<\/p>\n

American Express inici\u00f3 el cambio con The Gold Elite Credit Card\u00ae a mediados del a\u00f1o pasado, robusteciendo la propuesta de su tarjeta al incorporar beneficios pensados en los Millennials j\u00f3venes que est\u00e1n iniciando su experiencia en el uso de servicios financieros (como 6 Mensualidades sin Intereses en autom\u00e1tico para sus compras en Moneda Nacional, a partir de $1,200 pesos). El resultado fue un \u00e9xito, y a partir de ese an\u00e1lisis, hoy se presenta el redise\u00f1o de The Platinum Credit Card\u00ae,\u00a0 una herramienta ideal para los adultos j\u00f3venes, que buscan disfrutar los frutos de su esfuerzo.<\/p>\n

\u201cA partir de datos de Banco de M\u00e9xico[1]<\/a>\u00a0y de un estudio que hicimos con Google[2]<\/a>, confirmamos que alrededor de nueve de cada 10 personas, especialmente millennials y adultos j\u00f3venes, buscan las mensualidades sin Intereses. Sabemos que es un beneficio muy valorado, y tambi\u00e9n somos conscientes de que cada etapa de vida tiene necesidades y motivadores diferentes, por eso estamos dando el poder de decidir a nuestros tarjetahabientes, incorporando este beneficio en nuestras tarjetas de cr\u00e9dito, de manera autom\u00e1tica, para que lo usen cuando quieran\u201d, coment\u00f3 Santiago Fern\u00e1ndez-Vidal, vicepresidente y director general de Tarjetas Personales de American Express M\u00e9xico.<\/p>\n

Tomando en cuenta el comportamiento y diferencias en las prioridades de los Tarjetahabientes\u00a0 Millennials y Adultos j\u00f3venes, American Express se inspir\u00f3 para redise\u00f1ar The Platinum Credit Card\u00ae, dirigida a quienes conocen el valor del esfuerzo y que buscan traducirlo en momentos extraordinarios con su familia o en experiencias para consentirse porque han trabajado para ello, por eso el enfoque de la campa\u00f1a es brindar \u201cLa libertad para disfrutar de lo mejor de la vida, bajo tus propios t\u00e9rminos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Ciudad de M\u00e9xico. \u00bfPor qu\u00e9 esperar a que tu tienda favorita tenga una promoci\u00f3n de mensualidades…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-29581","post","type-post","status-publish","format-standard","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nAMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=29581\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latitud21 Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581\"},\"author\":{\"name\":\"Latitud21 Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\"},\"headline\":\"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES\",\"datePublished\":\"2017-10-24T17:50:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/american-express-dona-sismo-300x300.jpg\",\"articleSection\":[\"Empresas y Negocios\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=29581#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=29581\",\"name\":\"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/american-express-dona-sismo-300x300.jpg\",\"datePublished\":\"2017-10-24T17:50:20+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=29581\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/american-express-dona-sismo.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/american-express-dona-sismo.jpg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29581#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\",\"name\":\"Latitud21 Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=29581","twitter_card":"summary_large_image","twitter_title":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Latitud21 Redacci\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=29581#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=29581"},"author":{"name":"Latitud21 Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1"},"headline":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES","datePublished":"2017-10-24T17:50:20+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=29581"},"wordCount":393,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=29581#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo-300x300.jpg","articleSection":["Empresas y Negocios","Noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=29581#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=29581","url":"https:\/\/l21.mx\/?p=29581","name":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=29581#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=29581#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo-300x300.jpg","datePublished":"2017-10-24T17:50:20+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=29581#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=29581"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=29581#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/09\/american-express-dona-sismo.jpg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=29581#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"AMERICAN EXPRESS REDISE\u00d1A SUS TARJETAS DE CR\u00c9DITO EMPODERANDO M\u00c1S A SUS CLIENTES"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1","name":"Latitud21 Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/29581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29581"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/29581\/revisions"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}