{"id":29729,"date":"2017-10-30T19:12:38","date_gmt":"2017-10-31T00:12:38","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=29729"},"modified":"2017-10-30T19:12:38","modified_gmt":"2017-10-31T00:12:38","slug":"hawkers-se-posiciona-entre-las-10-marcas-espanolas-de-moda-mas-valoradas-en-el-mundo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=29729","title":{"rendered":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0"},"content":{"rendered":"<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29730\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg\" alt=\"\" width=\"815\" height=\"543\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg 815w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding-300x200.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding-768x512.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding-585x390.jpg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding-263x175.jpg 263w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/a><\/strong><\/p>\n<p>Madrid. La marca espa\u00f1ola\u00a0<a href=\"https:\/\/www.hawkersmexico.com\/collections\/ss17-sunglasses\">Hawkers<\/a>\u00a0ha logrado posicionarse en tiempo r\u00e9cord entre las 10 marcas de moda espa\u00f1olas m\u00e1s valoradas en el mundo, de acuerdo al ranking elaborado por la plataforma\u00a0<em>Brandsdistribution<\/em>. Un exclusivo ranking que cuenta con gigantes de la moda espa\u00f1ola de larga trayectoria como Zara, Mango, Massimo Dutti, Adolfo Dom\u00ednguez, Camper, entre otras y en el que Hawkers se ha colado en solo cuatro a\u00f1os de existencia, convirti\u00e9ndose en la compa\u00f1\u00eda m\u00e1s joven dentro de este ranking.<strong>\u00a0<\/strong>R\u00e9cord especialmente significativo, ya que la firma Hawkers, con solo un producto, los lentes de sol, y hasta ahora, un solo canal, la venta on-line, han logrado un posicionamiento de marca en un tablero controlado desde hace d\u00e9cadas por las mismas marcas multiproducto.<\/p>\n<p>Hawkers ha logrado marcar un antes y un despu\u00e9s en el mercado de los lentes de sol, el e-commerce, la comunicaci\u00f3n en redes sociales, as\u00ed como en el mundo de la moda a nivel internacional gracias a su car\u00e1cter disruptivo que ha redefinido toda una manera de entender la industria. Hawkers es una empresa de innovaci\u00f3n. Definirles como marca es complicado. Son una amalgama de tecnolog\u00eda, creatividad, moda y desarrollo de negocio.<\/p>\n<p>Los n\u00fameros hablan por s\u00ed solos. Facturaci\u00f3n de m\u00e1s de 100 millones de euros en s\u00f3lo tres a\u00f1os, con M\u00e9xico pisando fuerte y siendo el pa\u00eds de referencia de todo Latinoam\u00e9rica para la marca<strong>.<\/strong>\u00a0La firma se ha posicionado como la alternativa de moda inteligente para gran n\u00famero de mexicanos. Con solo dos a\u00f1os de vida en M\u00e9xico la marca ha sido tan bien recibida que, s\u00f3lo en este periodo, ya es el segundo pa\u00eds con m\u00e1s compradores a nivel global, viendo un espectacular incremento de 345% de su facturaci\u00f3n mexicana, respecto al a\u00f1o anterior.<\/p>\n<p>Este crecimiento como marca se ve reflejado durante los \u00faltimos meses, en colaboraciones con celebrities tan importantes como el futbolista\u00a0<strong>Leo Messi,<\/strong>\u00a0el DJ de renombre internacional\u00a0<strong>Steve Aoki<\/strong>, la reconocida actriz\u00a0<strong>Paula Echevarr\u00eda,<\/strong>\u00a0el motorista de\u00a0<strong>MotoGP Alex Rins<\/strong>, el jugador de baloncesto\u00a0<strong>Ricky Rubio,<\/strong>\u00a0el famoso skater\u00a0<strong>Nyjah Huston<\/strong>, etc.<\/p>\n<p>Adem\u00e1s, Hawkers tambi\u00e9n ha colaborado con grandes marcas como\u00a0<strong>Pull&amp;Bear<\/strong>\u00a0(Grupo Inditex),\u00a0<strong>Los \u00c1ngeles Lakers<\/strong>, siendo la primera empresa espa\u00f1ola que patrocina un equipo de la NBA,\u00a0<strong>El Ganso, Imaginarium, Aaron Kai, 123 Klan, Midnight Studios<\/strong>, entre otras.<\/p>\n<p>No solo los usuarios ven a Hawkers como una de las marcas m\u00e1s valoradas del mercado: la marca espa\u00f1ola es caso de estudio para las principales plataformas sociales de Internet (Facebook, Instagram, Twitter y Google). Llegando a ser alpha y beta tester, lo que permite a Hawkers ser de las primeras marcas en el mundo en utilizar los productos m\u00e1s innovadores de las mismas.<\/p>\n<p>Y, aunque no era su objetivo, en su corta, pero intensa historia, la labor del equipo de Hawkers ha sido reconocida y han recibido\u00a0diferentes galardones entre los que destacan el Premio Nacional de Marketing 2016, Oro en los Premios Eficacia, el Premio ICON a la Innovaci\u00f3n, el Premio Somos Futuro, y el Premio a la Colaboraci\u00f3n m\u00e1s Innovadora, concedido entre todos los sponsors de Los \u00c1ngeles Lakers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madrid. La marca espa\u00f1ola\u00a0Hawkers\u00a0ha logrado posicionarse en tiempo r\u00e9cord entre las 10 marcas de moda espa\u00f1olas&hellip;<\/p>\n","protected":false},"author":2,"featured_media":29730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-29729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=29729\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latitud21 Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729\"},\"author\":{\"name\":\"Latitud21 Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\"},\"headline\":\"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0\",\"datePublished\":\"2017-10-31T00:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/hawkers-co-hack-branding.jpg\",\"articleSection\":[\"Empresas y Negocios\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=29729#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=29729\",\"name\":\"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/hawkers-co-hack-branding.jpg\",\"datePublished\":\"2017-10-31T00:12:38+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=29729\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/hawkers-co-hack-branding.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/hawkers-co-hack-branding.jpg\",\"width\":815,\"height\":543},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=29729#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\",\"name\":\"Latitud21 Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=29729","twitter_card":"summary_large_image","twitter_title":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Latitud21 Redacci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=29729#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=29729"},"author":{"name":"Latitud21 Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1"},"headline":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0","datePublished":"2017-10-31T00:12:38+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=29729"},"wordCount":569,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=29729#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg","articleSection":["Empresas y Negocios","Noticias"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=29729#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=29729","url":"https:\/\/l21.mx\/?p=29729","name":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0 | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=29729#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=29729#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg","datePublished":"2017-10-31T00:12:38+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=29729#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=29729"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=29729#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2017\/10\/hawkers-co-hack-branding.jpg","width":815,"height":543},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=29729#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Hawkers\u00a0se posiciona entre las 10 marcas espa\u00f1olas de moda m\u00e1s valoradas en el mundo\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1","name":"Latitud21 Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/29729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29729"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/29729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/29730"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}