{"id":29865,"date":"2017-11-16T12:07:59","date_gmt":"2017-11-16T17:07:59","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=29865"},"modified":"2017-11-16T12:07:59","modified_gmt":"2017-11-16T17:07:59","slug":"hisense-adquiere-el-negocio-de-television-de-toshiba","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=29865","title":{"rendered":"Hisense adquiere el negocio de televisi\u00f3n de Toshiba"},"content":{"rendered":"<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/hisense-televisores-948.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-29866\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/hisense-televisores-948.jpg\" alt=\"\" width=\"726\" height=\"345\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/hisense-televisores-948.jpg 726w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/hisense-televisores-948-300x143.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/hisense-televisores-948-585x278.jpg 585w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/a><\/strong><\/p>\n<p><strong>Tokio. <\/strong>Hisense Electric Co., Ltd, filial p\u00fablica de Hisense Group, anunci\u00f3 la compra de la marca, unidad de producci\u00f3n y servicio, as\u00ed como el \u00e1rea de Investigaci\u00f3n y Desarrollo (I+D) de Toshiba TV.<\/p>\n<p>Con una herencia de m\u00e1s de 142 a\u00f1os en la historia del desarrollo de equipos electr\u00f3nicos, Toshiba es l\u00edder en tecnolog\u00eda de visualizaci\u00f3n en Jap\u00f3n, y una de las marcas de tecnolog\u00eda de mayor reconocimiento a nivel internacional.<\/p>\n<p>Hisense adquiri\u00f3 95% de las acciones de Toshiba Visual Solutions Corporation (\u00abTVS\u00bb), subsidiaria de Toshiba Corporation por 12 mil 900 millones de yenes japoneses, mientras que Toshiba conservar\u00e1 5% de participaci\u00f3n en acciones. Hisense obtiene as\u00ed los negocios de TVS, incluidas las funciones de producci\u00f3n, investigaci\u00f3n y desarrollo y ventas, as\u00ed como la licencia para utilizar la marca Toshiba durante un per\u00edodo de 40 a\u00f1os en los mercados que operan en Europa y el sudeste asi\u00e1tico, entre otros mercados clave para la marca.<\/p>\n<p>Liu Hongxin, CEO de Hisense Group, asegur\u00f3 que \u201cHisense optimizar\u00e1 los recursos de TVS en I+D, la cadena de suministro o canales de ventas globales, adem\u00e1s de cooperar mutuamente en el desarrollo y perfeccionamiento de tecnolog\u00eda de visualizaci\u00f3n, proporcionando servicios competitivos de operaci\u00f3n de contenido para televisores inteligentes para el mercado global, con el objetivo de lograr un r\u00e1pido crecimiento en el mercado japon\u00e9s\u201d.<\/p>\n<p>La unidad TVS opera principalmente en televisi\u00f3n y en una variedad de productos auxiliares, incluidos productos comerciales y pantallas de exhibici\u00f3n de anuncios. La compra de TVS tambi\u00e9n asegura dos f\u00e1bricas en Jap\u00f3n, y cientos de talentosos empleados de Investigaci\u00f3n y Desarrollo de Toshiba, as\u00ed como una importante cartera de propiedad intelectual internacionales relacionada con patentes comerciales de tecnolog\u00eda de televisi\u00f3n, concernientes a la calidad de imagen y la ac\u00fastica.<\/p>\n<p>\u201cCon esta adquisici\u00f3n, Hisense tambi\u00e9n ampl\u00eda su portafolio de marca y productos para el mercado mexicano, reforzando su capacidad de producci\u00f3n para el mercado de Am\u00e9rica del Norte, que incluye adem\u00e1s de M\u00e9xico a Estados Unidos y Canad\u00e1, lo que le permite a la marca mantenerse firme ante cualquier eventualidad que presente el mercado\u201d, se\u00f1al\u00f3 David Gold, Director de Hisense M\u00e9xico.<\/p>\n<p>Seg\u00fan IHS, las ventas de Toshiba TV se ubicaron en el tercer puesto en el mercado japon\u00e9s en 2016, mientras que la cuota de mercado que Hisense TV tiene en Jap\u00f3n, es la m\u00e1s alta entre todas las marcas no japonesas. Colectivamente, ambas marcas alcanzan m\u00e1s del 20% de cuota de mercado despu\u00e9s de la transacci\u00f3n. El negocio de televisi\u00f3n de Hisense en 2016 ocup\u00f3 el tercer lugar en el mundo (IHS) y ha mantenido la primera posici\u00f3n de mercado en China durante los \u00faltimos 13 a\u00f1os.<\/p>\n<p>Como patrocinador oficial de televisi\u00f3n de la Copa Mundial de la FIFA Rusia 2018, Hisense est\u00e1 listo para continuar con su expansi\u00f3n y fortalecer su visi\u00f3n y estrategia de marca global. Con esta adquisici\u00f3n, Hisense desarrollar\u00e1 y ampliar\u00e1 su estrategia internacional de negocios de TV en I+D, marca y marketing, operando bajo m\u00faltiples marcas. Sin duda esta nueva era de cooperaci\u00f3n entre Hisense y Toshiba generar\u00e1 cambios mutuamente beneficiosos en la escena \u00a0del negocio de la televisi\u00f3n global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tokio. Hisense Electric Co., Ltd, filial p\u00fablica de Hisense Group, anunci\u00f3 la compra de la marca,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":29866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-29865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hisense adquiere el negocio de televisi\u00f3n de Toshiba | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" 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