{"id":29960,"date":"2017-11-30T12:52:54","date_gmt":"2017-11-30T17:52:54","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=29960"},"modified":"2018-01-02T12:42:42","modified_gmt":"2018-01-02T17:42:42","slug":"la-disrupcion-en-la-industria-de-la-hospitalidad","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=29960","title":{"rendered":"La disrupci\u00f3n en la industria\u00a0de la hospitalidad"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/H\u00e9ctor-Valle.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-29961\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/H\u00e9ctor-Valle-221x300.jpg\" alt=\"\" width=\"221\" height=\"300\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/H\u00e9ctor-Valle-221x300.jpg 221w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/H\u00e9ctor-Valle-480x650.jpg 480w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/11\/H\u00e9ctor-Valle.jpg 562w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/a><\/p>\n<p>La tecnolog\u00eda juega un papel trascendente en la actualidad y las empresas se est\u00e1n dando cuenta de ello. Ante un panorama constante de decisi\u00f3n, cambio y apertura a nuevas tecnolog\u00edas, las compa\u00f1\u00edas que decidan adoptar nuevas herramientas tecnol\u00f3gicas deben actuar ante las necesidades de compra de los usuarios, para lo cual es necesario entender lo que el consumidor est\u00e1 buscando, as\u00ed como\u00a0 aceptar los pros y contras del incremento de canales de informaci\u00f3n, cuyo contenido es muy extenso y pr\u00e1cticamente imposible de controlar al 100%. Es una realidad: el usuario se ha convertido en generador de informaci\u00f3n.<\/p>\n<p>De acuerdo con la Secretar\u00eda de Turismo, durante 2016 el turismo y la industria hotelera\u00a0 aportaron a nuestro pa\u00eds m\u00e1s de 16 mil millones de d\u00f3lares y generaron m\u00e1s de tres millones de empleos directos, por lo que los inversionistas de M\u00e9xico y el mundo han volteado a aquellos puntos estrat\u00e9gicos de su organizaci\u00f3n donde, con ayuda de la tecnolog\u00eda, puedan lograr un crecimiento empresarial en menor tiempo.<\/p>\n<p>La tecnolog\u00eda no llega para desplazar las labores humanas, es un complemento a los conocimientos de los especialistas para mejorar y recortar procesos que son repetitivos; por ejemplo, la implementaci\u00f3n de la Automatizaci\u00f3n de Procesos a trav\u00e9s de Robots (RPA, por sus siglas en ingl\u00e9s) genera beneficios en \u00e1reas como compras y abastecimiento, pagos a proveedores, n\u00f3mina, contabilidad, recursos humanos, mejora de demanda, optimizaci\u00f3n de precios, entre otros.<\/p>\n<p>El uso de tecnolog\u00edas disruptivas como la rob\u00f3tica no solo transformar\u00e1 la experiencia del hu\u00e9sped, m\u00e1s a\u00fan, aumentar\u00e1 los ingresos y las utilidades tanto de los due\u00f1os de los hoteles como de las compa\u00f1\u00edas administradoras. Al implementar inteligencia artificial en los negocios de la industria hotelera podr\u00e1 tener a la mano informaci\u00f3n determinante en tiempo real, lo cual ayudar\u00e1 a tomar decisiones ante la oferta y demanda de los servicios; dicha tecnolog\u00eda se resume en la configuraci\u00f3n de un <i>software<\/i> avanzado o un robot (tambi\u00e9n conocido como<i> bot<\/i>), el cual lleva a cabo los procesos comerciales rutinarios de la empresa de manera automatizada.<\/p>\n<p>La industria de la hospitalidad no debe resistirse a los cambios tecnol\u00f3gicos, sino adaptarse y aprovechar creativamente dichas transformaciones para mejorar sus pr\u00e1cticas comerciales obsoletas e incrementar su participaci\u00f3n en el mercado. La planeaci\u00f3n, entrega y administraci\u00f3n de los bienes inmuebles requiere de una visi\u00f3n a largo plazo.<\/p>\n<p>De acuerdo con la Asociaci\u00f3n de Internet, actualmente 70% de la poblaci\u00f3n en M\u00e9xico est\u00e1 conectada a la web, 72% lleva entre seis y siete a\u00f1os navegando en promedio y 37% realiza compras. Esta realidad plantea que la industria hotelera tiene que modificar la forma en la que se comunica con sus consumidores; la econom\u00eda colaborativa, como Airbnb, ha sido un ejemplo claro de la disrupci\u00f3n en el sector.<\/p>\n<p>La tecnolog\u00eda cambia a cada segundo y las empresas deben de estar un paso adelante de los consumidores para ofrecer soluciones a aquellas necesidades que a\u00fan no existen. La hospitalidad en M\u00e9xico es determinante para ciertos destinos del pa\u00eds, el n\u00famero de empleos generados por este sector es significativo y una vez que se implementen uno o varios<i> bots<\/i> los procesos ser\u00e1n m\u00e1s precisos y eficaces, adem\u00e1s liberar\u00e1n al personal para enfocarlo en actividades estrat\u00e9gicas de la organizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda juega un papel trascendente en la actualidad y las empresas se est\u00e1n dando cuenta&hellip;<\/p>\n","protected":false},"author":2,"featured_media":30214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[44,20],"tags":[],"class_list":["post-29960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuarto-de-huespedes","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La disrupci\u00f3n en la industria\u00a0de la hospitalidad | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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