{"id":30611,"date":"2018-01-17T10:20:45","date_gmt":"2018-01-17T15:20:45","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=30611"},"modified":"2018-01-23T11:40:47","modified_gmt":"2018-01-23T16:40:47","slug":"fitur-2018-mexico-le-escribe-una-carta-a-espana","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=30611","title":{"rendered":"Fitur 2018: M\u00e9xico le escribe una carta a Espa\u00f1a"},"content":{"rendered":"<div class=\"content\">\n<div class=\"time-author\"><\/div>\n<div class=\"image_notice\">\n<div class=\"field-video-noticia\">\n<div class=\"embedded-video\">\n<div class=\"player\"><iframe src=\"https:\/\/www.youtube.com\/embed\/sitWxmDDqsQ?width=620px&amp;height=330px&amp;theme=dark&amp;autoplay=0&amp;vq=large&amp;rel=0&amp;showinfo=1&amp;modestbranding=0&amp;iv_load_policy=1&amp;autohide=2&amp;start=0&amp;wmode=opaque\" width=\"620px\" height=\"330px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"field-body\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<ul>\n<li><\/li>\n<li><strong>El objetivo es apelar a la unidad de M\u00e9xico y Espa\u00f1a y a los rasgos en com\u00fan entre ambos pa\u00edses<\/strong><\/li>\n<li><strong>Habr\u00e1 versiones para otros pa\u00edses como EEUU o Francia<\/strong><\/li>\n<\/ul>\n<p><em>\u201cQuerida Espa\u00f1a: \u00bfSabes? No hay dos pueblos en este mundo que representen lo que nosotros somos. Pasi\u00f3n, coraje, emociones\u201d<\/em>. As\u00ed arranca<strong> \u201cQuerida Espa\u00f1a\u201d<\/strong>, presentada por el Secretario de Turismo Federal de M\u00e9xico, Enrique de la Madrid, este mi\u00e9rcoles durante la inauguraci\u00f3n oficial del Pabell\u00f3n de M\u00e9xico en FITUR 2018.<\/p>\n<p>El v\u00eddeo-carta, que forma parte de la nueva campa\u00f1a<strong> \u201cUn mundo en s\u00ed mismo\u201d<\/strong>, apela a las similitudes y conexiones entre <a href=\"https:\/\/www.reasonwhy.es\/actualidad\/latam\/asi-ven-los-publicistas-mexicanos-espana-2017-05-23\" target=\"_blank\" rel=\"noopener\">M\u00e9xico y Espa\u00f1a<\/a> con im\u00e1genes de diversos destinos mexicanos combinadas con planos de Madrid, Barcelona, Bilbao y Valencia, entre otras ciudades espa\u00f1olas, junto con tradiciones y costumbres que forman parte de ambas culturas.<\/p>\n<div class=\"summary-new\" style=\"text-align: center;\"><strong>La carta se entregar\u00e1 a los Reyes de Espa\u00f1a<\/strong><\/div>\n<p>La carta\u00a0<strong>\u201cQuerida Espa\u00f1a\u201d <\/strong>se entregar\u00f1a a SS.MM. los Reyes de Espa\u00f1a durante FITUR y tambi\u00e9n se har\u00e1 entrega de dicho documento al Ministro de Energ\u00eda, Turismo y Agenda Digital, \u00c1lvaro Nadal. Adem\u00e1s, se producir\u00e1 otro encuentro con el Ministro de Energ\u00eda y la Secretaria de Turismo de Espa\u00f1a, Matilde Pastor, para firmar la renovaci\u00f3n del Memorando de Entendimiento o MOU como instrumento de cooperaci\u00f3n en materia tur\u00edstica entre M\u00e9xico y Espa\u00f1a.<\/p>\n<p>La presentaci\u00f3n final de <strong>\u201cUn mundo en s\u00ed mismo\u201d<\/strong> tendr\u00e1 lugar durante el evento \u201cLa Noche de M\u00e9xico\u201d, donde participar\u00e1n profesionales de la industria espa\u00f1ola y mexicana. La nueva campa\u00f1a institucional de marketing busca posicionar M\u00e9xico como un\u00a0mega-destino apelando, adem\u00e1s, a que los turistas busquen un viaje personal de autodescubrimiento cuando visitan el pa\u00eds.<\/p>\n<p>Adem\u00e1s de estar disponible en el mercado espa\u00f1ol, tambi\u00e9n se lanzar\u00e1n v\u00eddeos dirigidos a otros pa\u00edses con mensajes adaptados a cada uno de ellos, como Estados Unidos, Jap\u00f3n, Canad\u00e1, Polonia, Corea del Sur, Argentina, Reunido Unido, Finlandia, Australia, Colombia, Brasil, Canad\u00e1, Alemania, Francia e Italia, fortaleciendo as\u00ed la relaci\u00f3n que hoy existe entre M\u00e9xico y estas naciones.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo es apelar a la unidad de M\u00e9xico y Espa\u00f1a y a los rasgos en&hellip;<\/p>\n","protected":false},"author":2,"featured_media":30612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-30611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fitur 2018: M\u00e9xico le escribe una carta a Espa\u00f1a | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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