{"id":31318,"date":"2018-03-07T19:08:13","date_gmt":"2018-03-08T00:08:13","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=31318"},"modified":"2018-03-07T19:08:13","modified_gmt":"2018-03-08T00:08:13","slug":"coca-cola-entra-en-el-segmento-de-bebidas-alcoholicas-por-primera-vez","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=31318","title":{"rendered":"Coca-Cola entra en el segmento de bebidas alcoh\u00f3licas por primera vez"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-31319\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/coca_cola_alcohol.jpeg\" alt=\"\" width=\"620\" height=\"330\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/coca_cola_alcohol.jpeg 620w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/coca_cola_alcohol-300x160.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/coca_cola_alcohol-585x311.jpeg 585w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><br \/>\nJap\u00f3n ha sido el mercado elegido para hacer pruebas con esta nueva bebida<br \/>\nSe vender\u00e1 en lata y contendr\u00e1 destilado de shochu<\/p>\n<p><strong>Coca-Cola<\/strong> entrar\u00e1 por primera vez en el segmento de bebidas alcoh\u00f3licas.<\/p>\n<p>Una de las compa\u00f1\u00edas de refrescos m\u00e1s famosas del mundo durante casi 130 a\u00f1os rompe con la tradici\u00f3n al anunciar el lanzamiento de su primera bebida con alcohol.<\/p>\n<p>El mexicano<strong> Jorge Gardu\u00f1o<\/strong> est\u00e1 al frente del proyecto<\/p>\n<p>La marca est\u00e1 probando un tipo de alcopop, el Chu-Hi, que es popular en Jap\u00f3n. As\u00ed la bebida, que ser\u00e1 baja en alcohol, contendr\u00e1 shochu destilado mezclado con agua con gas aromatizada. El shochu tiene una graduaci\u00f3n alcoh\u00f3lica cercana al 25%,\u00a0com\u00fanmente destilada de cebada, batata o arroz, as\u00ed que es m\u00e1s d\u00e9bil que el whisky o el vodka pero m\u00e1s fuerte que el vino o el sake.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31324\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/jorge-garduno-cocacola-japon.jpg\" alt=\"\" width=\"596\" height=\"336\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/jorge-garduno-cocacola-japon.jpg 596w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/jorge-garduno-cocacola-japon-300x169.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/03\/jorge-garduno-cocacola-japon-585x330.jpg 585w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<p>Jorge Gardu\u00f1o, Presidente de Coca-Cola en Jap\u00f3n, ha asegurado que \u201ces un ejemplo de c\u00f3mo seguimos explorando oportunidades fuera de nuestras \u00e1reas centrales\u201d. Y a\u00f1ade que si bien\u201ctiene sentido\u201d darle una oportunidad al Chu-Hi en Jap\u00f3n, es poco probable que el experimento de expanda globalmente.<\/p>\n<p>Las bebidas bajas en az\u00facar o sin az\u00facares a\u00f1adidos representan el 62% de la oferta de Coca-Cola en Jap\u00f3n y supusieron un 92% del crecimiento de su volumen de unidades en 2016, seg\u00fan datos de la propia compa\u00f1\u00eda. Adem\u00e1s de bebidas carbonatadas, que representaron el 25% de las ventas en Jap\u00f3n en 2016, la marca comercializa otras como t\u00e9, agua embotellada, bebidas para deportistas o incluso caf\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jap\u00f3n ha sido el mercado elegido para hacer pruebas con esta nueva bebida Se vender\u00e1 en&hellip;<\/p>\n","protected":false},"author":2,"featured_media":31324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-31318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola entra en 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