{"id":31366,"date":"2018-03-09T12:27:48","date_gmt":"2018-03-09T17:27:48","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=31366"},"modified":"2018-03-09T12:27:48","modified_gmt":"2018-03-09T17:27:48","slug":"airbnb-se-reinventa-con-numerosas-novedades-en-la-itb-de-berlin","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=31366","title":{"rendered":"Airbnb se reinventa con numerosas novedades en la ITB de Berl\u00edn"},"content":{"rendered":"<section class=\"precontent\"><\/section>\n<section class=\"content\">\n<article>\n<div class=\"entradilla\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-28830\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg\" alt=\"\" width=\"607\" height=\"377\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg 607w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb--300x186.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb--585x363.jpg 585w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><strong>Alemania.<\/strong> La plataforma de reserva de viviendas por Internet para fines tur\u00edsticos,\u00a0<strong>Airbnb<\/strong>, present\u00f3 este en\u00a0la <strong>ITB Berl\u00edn 2018<\/strong>, nuevas medidas para mejorar el contacto entre anfitriones y hu\u00e9spedes, frente a las cr\u00edticas a la sostenibilidad social de este modelo de ofertas.<\/p>\n<\/div>\n<div class=\"entrada\">\n<p>Las medidas incluyen la introducci\u00f3n de conceptos como el de \u00ab<strong>Superhost<\/strong>\u00bb (Super anfitri\u00f3n), destinada a aquellos ofertantes particularmente bien valorados por los hu\u00e9spedes, que recibir\u00e1n beneficios como cr\u00e9ditos de viaje o una mayor visibilidad.<\/p>\n<p>Tambi\u00e9n los hu\u00e9spedes, bajo el concepto de \u00abSuperguest\u00bb (Super hu\u00e9sped) obtendr\u00e1n beneficios como descuentos o la opci\u00f3n de reserva de un alojamiento <strong>Airbnb<\/strong> en el \u00faltimo minuto.<\/p>\n<p>Las nuevas opciones de la aplicaci\u00f3n \u00abentrar\u00e1n en vigor a finales de verano de este a\u00f1o\u00bb, inform\u00f3 el cofundador y director de estrategia de Airbnb, <strong>Nathan Blecharczyk<\/strong>.<\/p>\n<p>La popular aplicaci\u00f3n de alojamiento prepara tambi\u00e9n la inclusi\u00f3n de categor\u00edas de b\u00fasqueda para facilitar el hallazgo del alojamiento ideal para el cliente, como es el caso de las nuevas opciones \u00abVacation homes\u00bb, \u00ab<strong>Bed &amp; Breakfast<\/strong>\u00ab, \u00abBoutiques\u00bb o \u00abUnique\u00bb.<\/p>\n<p>La inclusi\u00f3n de estas categor\u00edas suponen un paso adelante para una aplicaci\u00f3n que, record\u00f3 Blecharczyk, contaba \u00abcon un dise\u00f1o demasiado simple\u00bb desde su lanzamiento hace 10 a\u00f1os.<\/p>\n<p>Junto a la aparici\u00f3n de la opci\u00f3n \u00abAirbnb plus\u00bb, que seg\u00fan Blecharczyk englobar\u00e1 \u00abalojamientos de calidad verificada\u00bb, la aplicaci\u00f3n pretende abrir la puerta al lujo y la exclusividad.<\/p>\n<p>\u00abNos preguntamos qu\u00e9 pasar\u00eda si junt\u00e1semos la alta hospitalidad con una de las mayores comunidades del mundo\u00bb, asegur\u00f3 Blecharczkyk, \u00abpor lo que hace un a\u00f1o adquirimos la compa\u00f1\u00eda <strong>Luxury Retreats<\/strong>, que cuenta con d\u00e9cadas de experiencia\u00bb.<\/p>\n<p>Preguntado por los problemas sociales de Airbnb en ciudades con masificaci\u00f3n tur\u00edstica Blecharczky afirm\u00f3 que \u00abel\u00a0turismo\u00a0es una tendencia que no va a hacer m\u00e1s que aumentar en los pr\u00f3ximos a\u00f1os\u00bb y que la aplicaci\u00f3n \u00abpuede ser parte de la soluci\u00f3n\u00bb.<\/p>\n<p><strong>Actualmente el 75% de los anfitriones de Airbnb se encuentran fuera de los grandes n\u00facleos<\/strong>, lo que para el cofundador supone \u00abuna manera de llevar el\u00a0turismoa comunidades que normalmente no podr\u00edan beneficiarse de ello\u00bb.<\/p>\n<p>El impacto de Airbnb en los \u00faltimos a\u00f1os ha llevado a que 400 ciudades de alrededor del mundo hayan cambiado sus pol\u00edticas para adaptarse a la nueva modalidad de alojamiento de la aplicaci\u00f3n, que ha logrado recaudar hasta 500.000.000 de d\u00f3lares en impuestos.<\/p>\n<\/div>\n<div class=\"separador\"><\/div>\n<\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Alemania. La plataforma de reserva de viviendas por Internet para fines tur\u00edsticos,\u00a0Airbnb, present\u00f3 este en\u00a0la ITB&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-31366","post","type-post","status-publish","format-standard","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airbnb se reinventa con numerosas novedades en la ITB de Berl\u00edn | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" 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