{"id":31447,"date":"2018-03-16T11:38:04","date_gmt":"2018-03-16T16:38:04","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=31447"},"modified":"2018-03-16T11:38:04","modified_gmt":"2018-03-16T16:38:04","slug":"el-grupo-lego-mantiene-su-posicionamiento-como-la-segunda-compania-mas-admirada-en-el-mundo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=31447","title":{"rendered":"EL GRUPO LEGO MANTIENE SU POSICIONAMIENTO COMO\u00a0 LA SEGUNDA COMPA\u00d1\u00cdA MAS ADMIRADA EN EL MUNDO\u00a0\u00a0"},"content":{"rendered":"

\"\"<\/p>\n

El Reputation Institute difundi\u00f3 los resultados de su encuesta anual<\/em> RepTrak\u00ae100. El Grupo LEGO mantiene su posici\u00f3n del a\u00f1o pasado al ser considerado como la segunda compa\u00f1\u00eda m\u00e1s admirada del mundo en cuanto a Reputaci\u00f3n corporativa.<\/strong>
\nEl CEO del Grupo LEGO, Niels B. Christiansen, comento los resultados: \u201cEstamos muy felices y honrados en mantener tan alta estimaci\u00f3n del p\u00fablico. Es el reflejo de la singularidad de LEGO, sus valores y la dedicaci\u00f3n que nuestros empleados muestran todos los d\u00edas para llevar la experiencia de juego LEGO a ni\u00f1os alrededor del mundo. Es un verdadero honor ser identificado con la afinidad que nos demuestran los fans de LEGO de todas las edades.<\/p>\n

\u201cDesde que el brick<\/em> LEGO fue patentado hace 60 a\u00f1os, hemos estado comprometidos en inspirar y desarrollar a los constructores del ma\u00f1ana. Nuestra ambici\u00f3n de llegar a m\u00e1s ni\u00f1os a trav\u00e9s de la experiencia de juego LEGO es m\u00e1s importante que nunca, y es el prop\u00f3sito que nos motiva y nos mantiene emocionados. Lo m\u00e1s importante sobre esta clasificaci\u00f3n es lo que est\u00e1 detr\u00e1s; que los padres y los ni\u00f1os alrededor del mundo entienden y reconocen nuestro deseo de impactar positivamente el mundo para las futuras generaciones, y el de poder llevar experiencias de juego que ayuden a los ni\u00f1os a desarrollar esas habilidades esenciales que necesitar\u00e1n en un futuro\u201d.<\/p>\n

El estudio RepTrak\u00ae100 desarrollado por el Reputation Institute mide la reputaci\u00f3n corporativa de 100 compa\u00f1\u00edas al preguntarle al p\u00fablico en general en 15 pa\u00edses preguntas sobre el atractivo emocional de cada compa\u00f1\u00eda.\u00a0 El estudio califica a las compa\u00f1\u00edas en siete dimensiones: Productos y Servicios, Innovaci\u00f3n, Ambiente de Trabajo, Gobierno, Responsabilidad Social, Liderazgo y Desempe\u00f1o.<\/p>\n

Stephen Hahn-Griffiths, Socio Executivo y Jefe de Investigaci\u00f3n en el Reputation Institute coment\u00f3 sobre la clasificaci\u00f3n:<\/p>\n

\u201cAl ser una compa\u00f1\u00eda que toma la responsabilidad social corporativa verticalmente (de arriba abajo), el Grupo LEGO ha sido clasificado como Segundo lugar basado en nuestra encuesta global RT100 del Reputation Institute con una calificaci\u00f3n de 77.9. Fue la \u00fanica empresa global en obtener una alta calificaci\u00f3n en la dimensi\u00f3n de Responsabilidad Social y Gobierno Corporativo\u201d.<\/p>\n

Top 10 2018:<\/strong><\/p>\n

    \n
  1. Rolex<\/strong><\/li>\n
  2. Grupo LEGO<\/strong><\/li>\n
  3. Google<\/strong><\/li>\n
  4. Canon<\/strong><\/li>\n
  5. The Walt Disney Company<\/strong><\/li>\n
  6. Sony<\/strong><\/li>\n
  7. Adidas<\/strong><\/li>\n
  8. Robert Bosch<\/strong><\/li>\n
  9. BMW Group<\/strong><\/li>\n
  10. Microsoft<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    El Reputation Institute difundi\u00f3 los resultados de su encuesta anual RepTrak\u00ae100. El Grupo LEGO mantiene su…<\/p>\n","protected":false},"author":2,"featured_media":31450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-31447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nEL GRUPO LEGO MANTIENE SU POSICIONAMIENTO COMO\u00a0 LA SEGUNDA COMPA\u00d1\u00cdA MAS ADMIRADA EN EL MUNDO\u00a0\u00a0 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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