{"id":31778,"date":"2018-04-23T18:03:00","date_gmt":"2018-04-23T23:03:00","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=31778"},"modified":"2018-04-23T18:03:00","modified_gmt":"2018-04-23T23:03:00","slug":"infiniti-gana-premio-en-el-festival-internacional-de-la-creatividad-de-dubai-lynx","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=31778","title":{"rendered":"Infiniti gana premio en el Festival Internacional de la Creatividad de Dub\u00e1i Lynx"},"content":{"rendered":"

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Infiniti, la marca japonesa de veh\u00edculos premium, fue galardonada en Medio Oriente dentro de la Categor\u00eda de Medios del festival Lynx con la activaci\u00f3n de ‘Audio Hunters<\/em>‘.<\/p>\n

Dub\u00e1i Lynx es el festival principal de creatividad de la regi\u00f3n MENA (Medio Oriente y el norte de \u00c1frica por sus siglas en ingl\u00e9s) y tuvo lugar durante marzo de 2018 en el Madinat Arena de Dub\u00e1i. Ah\u00ed, se reuni\u00f3 a la industria de las comunicaciones creativas de la regi\u00f3n para aprender, establecer contactos y celebrar el poder de la creatividad. Lynx es reconocida a nivel mundial como un punto de referencia para la excelencia creativa y sus premios anuales elevan el mejor trabajo de toda la regi\u00f3n.<\/p>\n

Durante el Sal\u00f3n Internacional del Autom\u00f3vil de Dub\u00e1i (DIMS por sus siglas en ingl\u00e9s), Infiniti se percat\u00f3 que a los consumidores les gustar\u00eda explorar los stands sin la interferencia de los vendedores, por lo que hizo una invitaci\u00f3n poco convencional para conocer el portafolio de la marca. Infiniti busc\u00f3 tomar estos conocimientos y traducirlos en una experiencia hol\u00edstica y atrevida al pre-grabar los sonidos relacionados con cada veh\u00edculo.<\/p>\n

Los asistentes fueron invitados a utilizar los \u00faltimos auriculares con cancelaci\u00f3n de ruido BOSE emparejados con un reloj inteligente de geolocalizaci\u00f3n para caminar por el stand. A medida que se acercaban a los veh\u00edculos, los fragmentos de sonido se activaron hablando de las caracter\u00edsticas principales y los aspectos m\u00e1s destacados de los sedanes, crossovers y SUV\u2019s de Infiniti.<\/p>\n

Adem\u00e1s, los clientes fueron retados a consumir la mayor cantidad de fragmentos de sonido posible y el consumidor con mayor puntaje de cada uno de los d\u00edas, particip\u00f3 en una rifa para ganar una exclusiva experiencia VIP de F\u00f3rmula Uno.<\/p>\n

El reloj inteligente tambi\u00e9n ofrec\u00eda opciones para reservar una prueba de manejo o despertar inter\u00e9s de hablar con los vendedores sobre los modelos que hubieran captado la atenci\u00f3n de los asistentes, desde un Q50 400 Sport hasta la m\u00e1s nueva QX80.<\/p>\n

Durante los cuatro d\u00edas, los participantes se comprometieron con la activaci\u00f3n de ‘Audio Hunters’ consumiendo casi 1,700 minutos de audio, lo que condujo a una conversi\u00f3n del 46% en los leads totales del DIMS. La ejecuci\u00f3n creativa de ‘Audio Hunters’ <\/em>y el enfoque orientado a los resultados hicieron que Infiniti se llevara a casa el Bronce de los Premios Lynx.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Infiniti, la marca japonesa de veh\u00edculos premium, fue galardonada en Medio Oriente dentro de la…<\/p>\n","protected":false},"author":2,"featured_media":31779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-31778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nInfiniti gana premio en el Festival Internacional de la Creatividad de Dub\u00e1i Lynx | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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