{"id":32067,"date":"2018-05-16T13:11:32","date_gmt":"2018-05-16T18:11:32","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=32067"},"modified":"2018-05-16T12:11:59","modified_gmt":"2018-05-16T17:11:59","slug":"hasta-que-punto-afecta-airbnb-a-las-ventas-de-los-hoteles","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=32067","title":{"rendered":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles?"},"content":{"rendered":"
\n
<\/div>\n<\/section>\n
\n
\n
\n

\"\"<\/p>\n

Airbnb<\/strong> est\u00e1 m\u00e1s que nunca en boca de todos. Los hoteleros han pasado de pedir su prohibici\u00f3n a reclamar que compita con las mismas regla de juego ante la imposibilidad de frenar lo que es un fen\u00f3meno global que amenaza las ciudades tal y como las conocemos. Pero \u00bfhasta qu\u00e9 punto afecta a sus ventas? \u00bfCu\u00e1nto incide la actividad de la plataforma en sus ingresos? A estas y otras cuestiones responde un estudio de la Escuela Hotelera de <\/strong>Lausanne <\/strong>(<\/strong>EHL<\/strong>)<\/strong> que ha analizado el impacto de la plataforma de alquiler en su lugar de origen: San Francisco<\/strong>.<\/p>\n<\/div>\n

\n

Para llevarlo a cabo STR utiliz\u00f3 los datos registrados entre diciembre de 2013 a febrero de 2016 de de 101 hoteles de todas las categor\u00edas. He aqu\u00ed las conclusiones del estudio:<\/p>\n

– El volumen total de Airbnb (su inventario) no afecta al RevPar de los hoteles<\/strong>, lo que confirma el argumento de que la plataforma ofrece un servicio complementario. Este resultado coincide con un informe sobre el efecto de Airbnb en Boston y tambi\u00e9n con un estudio de STR de 2017 en 13 mercado.<\/p>\n

– Sin embargo, el precio medio en Airbnb puede tener impacto en el RevPar y var\u00eda en funci\u00f3n de las distintas categor\u00edas<\/strong>: cuanto mayor sea la tarifa de los alquileres publicados en la plataforma, mayor ser\u00e1 el RevPar de los hoteles.<\/p>\n

– El aumento en la calidad del servicio que ofrece Airbnb tiene un efecto adverso directo en el rendimiento del hotel. Cuanto mayor es la satisfacci\u00f3n (puntuaci\u00f3n) por una propiedad de la plataforma, menor ser\u00e1 el RevPar de los hoteles<\/strong>. M\u00e1s espec\u00edficamente, cada aumento en la valoraci\u00f3n supone un impacto negativo de 25,54 d\u00f3lares en el ingreso por habitaci\u00f3n disponible.<\/p>\n

– Este \u00faltimo efecto var\u00eda seg\u00fan las categor\u00edas. Los precios en Airbnb tuvieron un efecto en el RevPar de los establecimientos de lujo, con un aumento de 0,651 d\u00f3lares por cada d\u00f3lar que aumentan los alquileres de la plataforma.<\/p>\n

A la vista de estos resultados EHL concluye <\/strong>que:<\/p>\n

– El portfolio de la plataforma no solo complementa la oferta hotelera sino que muestra caracter\u00edsticas sustitutivas a largo plazo en los patrones de venta de los establecimientos.<\/p>\n

– Los clientes hacen comparaciones: consideran ambos productos al reservar habitaciones y comparan los beneficios de cada uno con las opiniones de los usuarios.<\/p>\n

– Los resultados brindan \u00abevidencia emp\u00edrica\u00bb de que Airbnb interrumpir\u00e1 el negocio hotelero, y que cuantos m\u00e1s usuarios de la plataforma est\u00e9n satisfechos con su experiencia, es m\u00e1s probable que disminuya la demanda de habitaciones de hotel<\/strong>. (Hosteltur)<\/p>\n

Acceda al informe completo (en ingl\u00e9s) en este enlace<\/a><\/p>\n<\/div>\n<\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Airbnb est\u00e1 m\u00e1s que nunca en boca de todos. Los hoteleros han pasado de pedir su…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-32067","post","type-post","status-publish","format-standard","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"\n\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=32067\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latitud21 Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067\"},\"author\":{\"name\":\"Latitud21 Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\"},\"headline\":\"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles?\",\"datePublished\":\"2018-05-16T18:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067\"},\"wordCount\":460,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/airbnb-.jpg\",\"articleSection\":[\"Noticias\",\"Turismo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=32067#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=32067\",\"name\":\"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/airbnb-.jpg\",\"datePublished\":\"2018-05-16T18:11:32+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=32067\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#primaryimage\",\"url\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/airbnb-.jpg\",\"contentUrl\":\"http:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/airbnb-.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=32067#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\",\"name\":\"Latitud21 Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=32067","twitter_card":"summary_large_image","twitter_title":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Latitud21 Redacci\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=32067#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=32067"},"author":{"name":"Latitud21 Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1"},"headline":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles?","datePublished":"2018-05-16T18:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=32067"},"wordCount":460,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=32067#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg","articleSection":["Noticias","Turismo"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=32067#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=32067","url":"https:\/\/l21.mx\/?p=32067","name":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles? | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=32067#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=32067#primaryimage"},"thumbnailUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg","datePublished":"2018-05-16T18:11:32+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=32067#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=32067"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=32067#primaryimage","url":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg","contentUrl":"http:\/\/l21.mx\/wp-content\/uploads\/2017\/08\/airbnb-.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=32067#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"\u00bfHasta qu\u00e9 punto afecta Airbnb a las ventas de los hoteles?"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1","name":"Latitud21 Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/32067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32067"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/32067\/revisions"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}