{"id":32948,"date":"2018-08-10T11:52:41","date_gmt":"2018-08-10T16:52:41","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=32948"},"modified":"2018-08-24T11:33:42","modified_gmt":"2018-08-24T16:33:42","slug":"empresas-y-empresarios-4","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=32948","title":{"rendered":"De chile, de dulce\u00a0y de manteca"},"content":{"rendered":"

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Con un plan de expansi\u00f3n bien definido, Tamales Flor de Lis\u00a0<\/span>inaugura la primera sucursal de la firma en Canc\u00fan<\/strong><\/p>\n

Atra\u00eddos por el potencial tur\u00edstico de Canc\u00fan y a 100 a\u00f1os de su fundaci\u00f3n, Tamales Flor de Lis llega al Caribe mexicano con su primera sucursal en el destino, donde la empresa proyecta continuar su expansi\u00f3n con la inauguraci\u00f3n de dos a tres establecimientos m\u00e1s que se sumar\u00eda a los 15 que actualmente tienen en la Ciudad de M\u00e9xico.<\/p>\n

En un intento por crecer en otros puntos del pa\u00eds, la firma que surgi\u00f3 en 1918 llega al destino con una variedad de 20 tamales en hojas de ma\u00edz y pl\u00e1tano para comercializar entre la poblaci\u00f3n local y el turismo, los cuales en gran parte tienen conocimiento del alimento que data de la \u00e9poca prehisp\u00e1nica.\u00a0<\/span><\/p>\n

Denisse Farf\u00e1n, gerente general de Tamales Flor de Lis Canc\u00fan, explic\u00f3 que la sucursal inici\u00f3 operaciones en mayo de este a\u00f1o y la respuesta de la poblaci\u00f3n es cada vez mayor. \u201cA la semana solicitamos a la Ciudad de M\u00e9xico los tamales para atender la demanda del producto que llega en perfectas condiciones y bajo un esquema de conservaci\u00f3n, a fin de que no pierda calidad.<\/p>\n

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\u201cLa idea es tambi\u00e9n dar servicio a hoteles, restaurantes y empresas, adem\u00e1s de la venta en la tienda. El plan es abrir de dos a tres tiendas en puntos estrat\u00e9gicos de Canc\u00fan a corto y mediano plazo bajo el mismo concepto. La inversi\u00f3n en cada una de ellas depender\u00e1 del lugar, ya que dentro de la expansi\u00f3n contemplamos instalar alguna en un centro comercial de la ciudad\u201d, coment\u00f3 la ejecutiva.<\/p>\n

Agreg\u00f3 que \u201cno estamos muy asociados con la parte centro porque no es el mercado primordial de la compa\u00f1\u00eda; nuestro principal nicho est\u00e1 en las zonas de medio y alto poder adquisitivo de Canc\u00fan\u201d.<\/p>\n

Mencion\u00f3 que el objetivo de la marca es consolidar la primera sucursal para atender la demanda del producto y continuar con el crecimiento de la empresa en otras partes del destino. \u201cAntes que nada tenemos que conocer las fortalezas y debilidades del lugar, a fin de cubrirlas e ir hacia donde la poblaci\u00f3n solicite nuestros tamales\u201d.<\/p>\n

Farf\u00e1n destac\u00f3 que \u201cas\u00ed como los tamales de la compa\u00f1\u00eda son especiales, la clientela tambi\u00e9n es exclusiva; es un cliente exigente que le gusta comer bien, por tanto el precio va de acuerdo con la calidad y servicio que damos\u201d.<\/p>\n

La joven directiva se\u00f1al\u00f3 que Canc\u00fan tiene un importante potencial econ\u00f3mico que permitir\u00e1 un mayor desarrollo de la firma. \u201cComo empresa mexicana queremos que el turismo tambi\u00e9n conozca los Tamales\u00a0 <\/span>Flor de Lis, adem\u00e1s de que es un alimento muy representativo del pa\u00eds con origen prehisp\u00e1nico que se conoce en Estados Unidos, Europa y en otros pa\u00edses de Latinoam\u00e9rica\u201d. (Marlene Hern\u00e1ndez)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Con un plan de expansi\u00f3n bien definido, Tamales Flor de Lis\u00a0inaugura la primera sucursal de la…<\/p>\n","protected":false},"author":2,"featured_media":32950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-32948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"\nDe chile, de dulce\u00a0y de manteca | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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