{"id":32978,"date":"2018-08-10T18:13:39","date_gmt":"2018-08-10T23:13:39","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=32978"},"modified":"2018-08-10T18:13:39","modified_gmt":"2018-08-10T23:13:39","slug":"turismo-de-reuniones-contribuye-al-crecimiento-economico-de-la-madrid","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=32978","title":{"rendered":"Turismo de reuniones contribuye al crecimiento econ\u00f3mico: De la Madrid"},"content":{"rendered":"

\"\"<\/p>\n

El secretario de turismo, Enrique de la Madrid, inaugur\u00f3 el 25\u00ba Congreso Nacional de Turismo de Reuniones, en donde destac\u00f3\u00a0que la derrama econ\u00f3mica que genera este sector equivale al 1.5 por ciento del PIB nacional.<\/strong><\/p>\n

\u201cM\u00e9xico cuenta con un mercado significativo en turismo de reuniones y convenciones. Cada a\u00f1o recibe m\u00e1s de 265 mil eventos, grandes ferias y convenciones\u00a0internacionales, que convocan a m\u00e1s de 29 millones de participantes y generan una derrama econ\u00f3mica que equivale a 1.5 por ciento del Producto Interno Bruto (PIB) del pa\u00eds\u201d, se\u00f1al\u00f3 Enrique de la Madrid Cordero, secretario de turismo del Gobierno de la Rep\u00fablica.<\/p>\n

El funcionario destac\u00f3 la importancia de invertir en este rubro, as\u00ed como en el de turismo de lujo y turismo m\u00e9dico, \u201clos cuales cada vez generan m\u00e1s divisas y por ende mayor n\u00famero de empleos en favor de los mexicanos. Aqu\u00ed es donde el turismo de negocios y sobre todo el de reuniones y convenciones debe contribuir en mayor medida al crecimiento econ\u00f3mico de las diferentes regiones y del pa\u00eds en su conjunto\u201d.<\/p>\n

Tambi\u00e9n resalt\u00f3 en su mensaje que \u201cdetonar estos eventos debe ser una prioridad, ya que, de acuerdo con la Asociaci\u00f3n Internacional de Congresos y Convenciones (ICCA), el gasto promedio de un turista de reuniones es hasta seis veces m\u00e1s que uno de sol y playa\u201d.<\/p>\n

\"\"El titular de la Sectur indic\u00f3 que para aprovechar esta capacidad, dos estrategias han resultado ser exitosas para la atracci\u00f3n de eventos: por\u00a0un lado, la obtenci\u00f3n de prestadores de servicios de Certificaciones Internacionales, otorgadas por organismos y asociaciones profesionales del ramo, las cuales aumentan la visibilidad y atractivo ante los organizadores de eventos. La segunda, es un programa de branding<\/em> o marca-destino bien conformada, a trav\u00e9s del cual el CPTM colabora con entidades p\u00fablicas y privadas para adaptar el exitoso modelo de promoci\u00f3n de la marca M\u00e9xico, a trav\u00e9s de campa\u00f1as, alianzas estrat\u00e9gicas y organizaci\u00f3n de eventos.<\/p>\n

Por su parte, Alejandro Tello, gobernador del estado, resalt\u00f3 que \u201c2017 fue el mejor a\u00f1o tur\u00edstico en la historia del estado, y 2018 va todav\u00eda mejor. Queremos proyectar al estado en la organizaci\u00f3n de congresos, convenciones y viajes a nivel nacional e internacional\u201d. Tello coment\u00f3 que \u201ccada vez se identifica m\u00e1s al estado como un destino \u00a0tur\u00edstico; los eventos culturales han tomado un lugar preponderante pues, en 2017, se logr\u00f3 ganar 85 por ciento de los eventos concursados; se tuvo 120 congresos, de los cuales 90 son itinerantes y 30 permanentes\u201d.<\/p>\n

En su oportunidad, Eduardo Yarto, secretario de turismo de Zacatecas, anunci\u00f3 que, en el marco de este evento, se inaugurar\u00e1 el primer Museo de Turismo de Reuniones, el cual expondr\u00e1 aspectos desde el primer congreso realizado hace 25 a\u00f1os, cuando s\u00f3lo asistieron\u00a020 personas; hasta su evoluci\u00f3n y las diferentes sedes a nivel nacional en este primer cuarto de siglo.<\/p>\n","protected":false},"excerpt":{"rendered":"

El secretario de turismo, Enrique de la Madrid, inaugur\u00f3 el 25\u00ba Congreso Nacional de Turismo de…<\/p>\n","protected":false},"author":2,"featured_media":32980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-32978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"\nTurismo de reuniones contribuye al crecimiento econ\u00f3mico: De la Madrid | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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