{"id":33262,"date":"2018-08-31T17:52:50","date_gmt":"2018-08-31T22:52:50","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=33262"},"modified":"2018-10-01T16:52:54","modified_gmt":"2018-10-01T21:52:54","slug":"capacitar-o-no-capacitar","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=33262","title":{"rendered":"Capacitar\u00a0o no capacitar"},"content":{"rendered":"
\"Inna

Inna German G\u00f3mez<\/p><\/div>\n

La capacitaci\u00f3n empresarial es un concepto novedoso y en v\u00edas de desarrollo en M\u00e9xico, pero principalmente en Quintana Roo.<\/p>\n

Cuando se habla de empresas se piensa en los grandes conglomerados con mucha gente y recursos, pero recordemos que en M\u00e9xico, seg\u00fan el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (Inegi), existen cinco millones 200 mil empresas y de estas 95% son micro.\u00a0<\/span><\/p>\n

Estas empresas son el principal motor de la econom\u00eda del pa\u00eds, y un punto important\u00edsimo en la agenda de cualquier gobierno debe ser el promover su desarrollo. Seg\u00fan datos del Consejo Coordinador Empresarial (CCE), aportan nueve de cada 10 empleos en el pa\u00eds.<\/p>\n

La mayor\u00eda de los analistas, coaches de negocios, gur\u00fas prometedores de utilidades y expertos en la materia coinciden en que para que las\u00a0 <\/span>microempresas sigan creciendo es importante invertir en capacitaci\u00f3n. \u00a0<\/span><\/p>\n

El concepto de capacitaci\u00f3n seg\u00fan la Real Academia Espa\u00f1ola es: \u201cHacer a alguien apto, habilitarlo para algo\u201d.<\/p>\n

Como empresaria he de confesar que, a pesar de planes de proyecci\u00f3n, presupuestos y dem\u00e1s herramientas, la capacitaci\u00f3n es de mis \u00faltimas opciones. No porque piense que no es importante sino porque muchas veces la operaci\u00f3n y los gastos del negocio te absorben y sin querer lo vas posponiendo.<\/p>\n

He tenido la oportunidad de platicar con algunos de mis colegas sobre el tema y compartimos este mismo pensamiento. Hay que pagar n\u00f3mina primero, hay que invertir en tecnolog\u00eda, hay que pagar impuestos, tantos \u201chay que\u2026\u201d. Y\u00a0 <\/span>esto empeora si hay una mala temporada, una contingencia\u00a0 <\/span>o simplemente un atraso de cobranza.\u00a0<\/span><\/p>\n

Sin embargo, hay una opci\u00f3n de capacitaci\u00f3n cercana y a un costo m\u00e1s bajo para las empresas, \u00a1la lectura! Con los avances tecnol\u00f3gicos, ahora tenemos al alcance de un click<\/i> una cantidad sustancial de libros de negocios, marketing, finanzas, recursos, procesos, proyecci\u00f3n, etc., etc\u2026\u00a0 <\/span>Con solo entrar y googlear<\/i> (seguro que todos se saben esa palabra) encontramos temas de negocios, nos aparecen libros, art\u00edculos y hasta res\u00famenes de los mejores libros de negocios; sin pretexto puedes acceder a la mejor de las bibliotecas, muchos libros est\u00e1n disponibles gratis y otros s\u00ed hay que pagar; cabe destacar que nunca he pagado m\u00e1s de 300 pesos por un t\u00edtulo. Ahora\u00a0 <\/span>bien, si t\u00fa eres de esos cuya cuota m\u00e1xima de lectura es la revista en el consultorio, pues descarga un audiolibro y utiliza los trayectos de traslado para o\u00edr y aprender.\u00a0<\/span><\/p>\n

Adem\u00e1s de lo anterior, hay un sinn\u00famero de p\u00e1ginas con cursos gratuitos, los cuales est\u00e1n enfocados en diversas \u00e1reas. En esta \u00e9poca quien quiere aprende, y sin duda el internet lleg\u00f3 a revolucionar de una forma positiva el proceso de capacitaci\u00f3n para las empresas.<\/p>\n

Todos en la empresa pueden leer u o\u00edr el mismo libro, de ah\u00ed organizar foros de discusi\u00f3n de los mismos. Es divertido compartir puntos de vista y mejora el trabajo en equipo.\u00a0<\/span><\/p>\n

S\u00e9 que muchas veces se tiene la visi\u00f3n de que la capacitaci\u00f3n es para las grandes empresas, o tambi\u00e9n est\u00e1 el pensamiento de que para qu\u00e9 capacitar si tengo rotaci\u00f3n de personal, pero es un c\u00edrculo vicioso y muchas veces no nos damos cuenta que las personas capaces que queremos para nuestros negocios est\u00e1n ah\u00ed, solamente tenemos que impulsarlas.<\/p>\n

Por lo pronto les dejo algunos t\u00edtulos de libros de negocios\u00a0 <\/span>que pueden serles \u00fatiles:<\/p>\n

Ventaja Competitiva de las Naciones, <\/i>Michael Porter<\/i><\/b>.<\/i><\/p>\n

Las 4 disciplinas de la ejecuci\u00f3n, <\/i>Sean Covey, Chris McChesney <\/b>y <\/i>Jim Huling<\/b>.<\/i><\/p>\n

El mito del emprendedor: por qu\u00e9 no funcionan las peque\u00f1as empresas y qu\u00e9 hacer para que funcionen,\u00a0 <\/span><\/i>Michael E. Gerber.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La capacitaci\u00f3n empresarial es un concepto novedoso y en v\u00edas de desarrollo en M\u00e9xico, pero principalmente…<\/p>\n","protected":false},"author":2,"featured_media":33264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-33262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-columnas"],"acf":[],"yoast_head":"\nCapacitar\u00a0o no capacitar | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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