{"id":33270,"date":"2018-08-31T18:12:09","date_gmt":"2018-08-31T23:12:09","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=33270"},"modified":"2018-10-01T16:53:22","modified_gmt":"2018-10-01T21:53:22","slug":"turismo-y-transformacion-digital","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=33270","title":{"rendered":"Turismo y\u00a0transformaci\u00f3n digital"},"content":{"rendered":"

\"\"<\/strong>Hace unos meses, mientras participaba en una conferencia en Medell\u00edn, Colombia, una de las exposiciones me dej\u00f3 helado; el speaker<\/i>, CEO en Colombia de Amadeus, dijo que en un par de a\u00f1os el \u00fanico contacto humano que tendr\u00edamos durante el viaje (desde la planeaci\u00f3n hasta la llegada al destino) ser\u00eda con las sobrecargos en los aviones.\u00a0<\/span><\/p>\n

Hablaba de la b\u00fasqueda de informaci\u00f3n en plataformas web, la reservaci\u00f3n por OTAs, el m\u00f3vil como instrumento para encender un auto, hacer check in<\/i> en el vuelo y en el hotel, la seguridad biom\u00e9trica que ya no requiere personal en Migraci\u00f3n y\/o aduanas, los robots recepcionistas, los coches aut\u00f3nomos, y un largo etc\u00e9tera.<\/p>\n

Creo que, aunque muchas de estas cosas ya las sab\u00eda, hasta ese momento no dimension\u00e9 el cambio que este sector est\u00e1 teniendo, y que justo este 2018 es el lema del D\u00eda Mundial del Turismo.<\/p>\n

Y pienso en este sector, el turismo, que hoy tiene por argumento de venta la cantidad de empleos generados anualmente, y que probablemente a futuro, con los cambios tecnol\u00f3gicos, estos podr\u00edan estar en riesgo; hay estudios como el de Forrester Research, publicado en The Guardian<\/i>, que predice que para 2021 los robots acabar\u00e1n con el seis por ciento de todos los trabajos en Estados Unidos, empezando por el de los representantes de servicio al cliente y el de los conductores de taxis y camiones.<\/p>\n

Pensemos en el viaje de hoy, en c\u00f3mo el turista 3.0 (que defini\u00f3 con maestr\u00eda la consultora Elogia en un reporte de hace un par de a\u00f1os) hace cada vez m\u00e1s uso de tecnolog\u00edas para buscar, reservar, moverse, comunicarse, etc\u00e9tera.<\/p>\n

Hace unos d\u00edas, en el Congreso Nacional de Turismo de Reuniones, durante su conferencia, \u00d3scar Cerezales dio un dato demoledor: en la Industria de Reuniones, 75% de los trabajos en eventos ser\u00e1n irrelevantes en 12 a\u00f1os, ya que la tecnolog\u00eda facilita la gesti\u00f3n log\u00edstica, el suministro de proveedores, la gesti\u00f3n de speakers<\/i>, incluso la creatividad del evento gracias a la inteligencia artificial.<\/p>\n

\u00bfEstamos preparados para la transformaci\u00f3n digital en el turismo? Porque a veces pareciera que el tema se limita al desarrollo de apps, a la generaci\u00f3n de nuevos negocios, a la comunicaci\u00f3n digital, pero es un tema que debe abordarse m\u00e1s de fondo, con una estrategia interinstitucional y de destino, para lograr no solo posicionarnos como destinos conectados sino usar la tecnolog\u00eda a nuestro favor.<\/p>\n

La transformaci\u00f3n digital en turismo incluye el design thinking <\/i>para la resoluci\u00f3n de problemas complejos (como el sargazo, las playas), el urbanismo inteligente para disminuir tiempos y conflictos derivados de una mala planeaci\u00f3n, una estrategia para limitar las brechas de acceso a la tecnolog\u00eda y de generaci\u00f3n de empleos digitales para la base de la pir\u00e1mide, la sustentabilidad como base del desarrollo local a trav\u00e9s de las nuevas tecnolog\u00edas y, en especial, un an\u00e1lisis puntual de empleos necesarios no solo para atender las necesidades del crecimiento, sino para lograr equilibrar aquellos que se pierden con los avances tecnol\u00f3gicos.<\/p>\n

\u00bfEstaremos preparados para la transformaci\u00f3n digital en el turismo? \u00a0<\/span><\/p>\n

*Director general de Sustentur, con m\u00e1s de 15 a\u00f1os de experiencia en el dise\u00f1o de estrategias de turismo sustentable para destinos, empresas y organizaciones en M\u00e9xico y Latinoam\u00e9rica.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unos meses, mientras participaba en una conferencia en Medell\u00edn, Colombia, una de las exposiciones me…<\/p>\n","protected":false},"author":2,"featured_media":33295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[222,20],"tags":[],"class_list":["post-33270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vicente-ferreyra-acosta","category-columnas"],"acf":[],"yoast_head":"\nTurismo y\u00a0transformaci\u00f3n digital | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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