{"id":33985,"date":"2018-10-25T11:23:28","date_gmt":"2018-10-25T16:23:28","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=33985"},"modified":"2018-10-25T11:23:47","modified_gmt":"2018-10-25T16:23:47","slug":"33985-2","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=33985","title":{"rendered":"El Turismo y la Transformaci\u00f3n Digital"},"content":{"rendered":"<p><strong>La Direcci\u00f3n de Business Intelligence de Best Day Travel Group<\/strong><br \/>\n<strong>comparte la infograf\u00eda: \u201cEl Turismo y la Transformaci\u00f3n Digital\u201d<\/strong><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-33986 size-full\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital.jpg\" alt=\"\" width=\"1084\" height=\"567\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital.jpg 1084w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital-300x157.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital-1024x536.jpg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital-768x402.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2018\/10\/el-turismo-y-la-transformacion-digital-585x306.jpg 585w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p><strong>Best Day Travel Group,<\/strong>\u00a0corporativo tur\u00edstico l\u00edder en M\u00e9xico y uno de los principales en Latinoam\u00e9rica, comparte su\u00a0<strong>Business Intelligence Report <\/strong>correspondiente al mes de octubre,\u00a0con interesantes datos relacionados con la transformaci\u00f3n digital en el proceso de reservaci\u00f3n, compra y experiencia de los viajes de sus clientes.<\/p>\n<p>Este reporte, emitido mensualmente en formato de infograf\u00eda, es generado por la\u00a0<strong>Direcci\u00f3n de Business Intelligence de Best Day Travel Group,<\/strong>\u00a0el cual forma parte de sus acciones estrat\u00e9gicas para el manejo y an\u00e1lisis de datos relativos a la experiencia de viajar.<\/p>\n<p>En esta oportunidad se destaca la siguiente informaci\u00f3n:<\/p>\n<p><strong>Sobre el uso de recursos digitales para viajar, en comparaci\u00f3n con medios tradicionales:<\/strong><\/p>\n<p><strong>Reservaciones de paquetes de vuelos y hoteles<\/strong><\/p>\n<ul>\n<li>73.60% son realizadas de manera online<\/li>\n<li>26.40% son realizadas de manera offline<\/li>\n<\/ul>\n<p><strong>Ventas de vuelos \u00fanicamente<\/strong><\/p>\n<ul>\n<li>48.29% son realizadas de manera online<\/li>\n<li>51.71% son realizadas de manera offline<\/li>\n<\/ul>\n<p><strong>Las reservaciones de hotel \u00fanicamente<\/strong><\/p>\n<ul>\n<li>58.29% son realizadas de manera online<\/li>\n<li>41.71% son realizadas de manera offline<\/li>\n<\/ul>\n<p><strong>Las reservaciones de tours<\/strong><\/p>\n<ul>\n<li>74.85% son realizadas de manera online<\/li>\n<li>25.15% son realizadas de manera offline<\/li>\n<\/ul>\n<p><strong>Los principales canales que utilizan los viajeros para reservar son:<\/strong><\/p>\n<ul>\n<li>44% Portal de Internet<\/li>\n<li>28% Call Center<\/li>\n<li>22% Islas o puntos de venta en plazas comerciales<\/li>\n<li>6% Apps<\/li>\n<\/ul>\n<p><strong>Otro dato de gran relevancia es que, el 93% de los viajeros, manifiesta que son importantes las opiniones online de otros usuarios al momento de la toma de sus decisiones de viajes.<\/strong><\/p>\n<p><strong>En cuanto al porcentaje de viajeros que usa recursos digitales antes, durante y despu\u00e9s de sus viajes este es del 95%.<\/strong><\/p>\n<p><strong>Fuente:\u00a0Business Intelligence Area\u00a0de Best Day Travel Group.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Direcci\u00f3n de Business Intelligence de Best Day Travel Group comparte la infograf\u00eda: \u201cEl Turismo y&hellip;<\/p>\n","protected":false},"author":2,"featured_media":33987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-33985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Turismo y la Transformaci\u00f3n Digital | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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