{"id":34365,"date":"2018-11-27T18:23:04","date_gmt":"2018-11-27T23:23:04","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=34365"},"modified":"2018-11-27T18:47:47","modified_gmt":"2018-11-27T23:47:47","slug":"mumuso-competidor-de-miniso-llega-a-cancun-en-diciembre","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=34365","title":{"rendered":"Mumuso competidor de Miniso, llega a Canc\u00fan en diciembre"},"content":{"rendered":"

Mumuso, vende principalmente productos de belleza y cuidado personal, busca cerrar el a\u00f1o con casi 40 tiendas en el territorio mexicano.<\/span><\/strong><\/em><\/h1>\n
\"\"<\/a>

El primer Mumuso de M\u00e9xico se encuentra en la plaza Forum Buena vista de CDMX. Foto: Magazinemx<\/p><\/div>\n

Mumuso, que vende principalmente productos de belleza y cuidado personal<\/strong>, busca cerrar este a\u00f1o con\u00a0casi 40 tiendas en el territorio mexicano, para rebasar las 100 en 2019 y competir en un mercado donde firmas como Miniso han visto resultados<\/strong>.<\/h1>\n

Esta marca de tendencia coreana lleg\u00f3 en febrero de 2018 y ya cuenta con 21 tiendas, <\/strong>en puntos como la Ciudad de M\u00e9xico, el Estado de M\u00e9xico, Morelos, Jalisco y Puebla.<\/p>\n

\u00a0\u201cDe entrada, M\u00e9xico tiene un retail muy desarrollado<\/strong> y est\u00e1 en una constante evoluci\u00f3n. Tambi\u00e9n hay un bono demogr\u00e1fico en el que crece el n\u00famero de consumidores\u201d, dijo Ram\u00f3n Soler, CEO de Mumuso M\u00e9xico, en entrevista.<\/div>\n

Para lo que resta del a\u00f1o, la marca quiere expandirse en varios puntos del pa\u00eds, para hacer competencia a Miniso. Buscar\u00e1 tener alrededor de nueve aperturas en noviembre y m\u00e1s de cinco en diciembre, en Canc\u00fan, Monterrey, Queretaro,\u00a0 Sonora, Tlaxcala y<\/strong>\u00a0Veracruz,\u00a0<\/strong><\/p>\n

\"\"<\/a>

Mumuso, que vende principalmente productos de belleza y cuidado personal<\/p><\/div>\n

\u00a0\u201cLo m\u00e1s complicado de un lanzamiento con estas caracter\u00edsticas es invertir mucho en la cadena de suministro, en la base tecnol\u00f3gica y en crear un equipo de alto desempe\u00f1o. Todo eso es una inversi\u00f3n muy grande, para nosotros la gran oportunidad de rentabilizar est\u00e1 en crecer aceleradamente, aprovechar la oportunidad de mercado y posicionarnos como l\u00edderes dentro de este formato<\/strong>\u201d, coment\u00f3 Soler.<\/div>\n

En el mismo mercado compite Miniso<\/strong>, que vende desde peluches hasta productos tecnol\u00f3gicos. Lleg\u00f3 al pa\u00eds en 2016, cuenta con 79 tiendas en el mercado mexicano y espera sumar entre 16 y 20 m\u00e1s en lo que resta de 2018.<\/p>\n

\u201cLo que es muy atractivo es el formato que ha roto paradigmas de lo que hasta hoy exist\u00eda en M\u00e9xico. Somos una tienda departamental fast fashion\u00a0con categor\u00edas atractivas<\/strong>, desde belleza, tecnolog\u00eda, hogar y moda\u201d, coment\u00f3 Soler.<\/p>\n

La firma tambi\u00e9n tiene presencia en 30 pa\u00edses<\/strong>, incluyendo Estados Unidos, Canad\u00e1 y China. Su principal mercado son las mujeres j\u00f3venes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mumuso, vende principalmente productos de belleza y cuidado personal, busca cerrar el a\u00f1o con casi 40…<\/p>\n","protected":false},"author":69,"featured_media":34413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-34365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nMumuso competidor de Miniso, llega a Canc\u00fan en diciembre | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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