{"id":35314,"date":"2019-01-21T14:05:02","date_gmt":"2019-01-21T19:05:02","guid":{"rendered":"http:\/\/www.latitud21.com.mx\/?p=35314"},"modified":"2019-01-31T18:47:27","modified_gmt":"2019-01-31T23:47:27","slug":"las-estrategias-que-implemento-liverpool-en-suburbia-ya-dan-resultados","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=35314","title":{"rendered":"Las estrategias que implement\u00f3 Liverpool en Suburb\u00eda ya dan resultados"},"content":{"rendered":"

A casi tres a\u00f1os de que Liverpool compr\u00f3 Suburbia, la empresa de logotipo rosa ha hecho \u201cparte de su vida\u201d a la cadena de ropa y calzado que pertenec\u00eda a Walmart en M\u00e9xico, mediante nuevas categor\u00edas, canales de venta y productos financieros.<\/h1>\n

\"\"<\/a><\/p>\n

En los primeros nueve meses de 2018, Suburbia registr\u00f3 un incremento de 13.2% en sus ventas en mismas tiendas, tiempo en el que se agregaron nuevas categor\u00edas e incluso ventas por internet.<\/span><\/strong><\/p>\n

A casi tres a\u00f1os de que Liverpool compr\u00f3 Suburbia, la empresa de logotipo rosa ha hecho \u201cparte de su vida\u201d a la cadena de ropa y calzado que pertenec\u00eda a Walmart en M\u00e9xico, mediante nuevas categor\u00edas, canales de venta y productos financieros.<\/span><\/p>\n

Al tercer trimestre de 2018, Suburbia report\u00f3 un crecimiento en ventas a tiendas iguales (con m\u00e1s de un a\u00f1o de operaci\u00f3n) de 11.7%, mientras que en el acumulado de los primeros nueve meses de ese a\u00f1o fue de 13.2%.<\/strong><\/p>\n

\u201cEl formato contin\u00faa mostrando un s\u00f3lido crecimiento en ventas en las mismas tiendas. Esperamos ver un desempe\u00f1o positivo para el formato en el corto plazo, considerando los anuncios del lanzamiento de la nueva p\u00e1gina de comercio electr\u00f3nico y la conversi\u00f3n de formato de las tiendas F\u00e1bricas de Francia<\/strong>, de las cuales alrededor de un tercio ser\u00e1n convertidas en Suburbia\u201d, indic\u00f3 la casa de bolsa Intercam en un an\u00e1lisis.<\/div>\n

El objetivo de Liverpool es duplicar el n\u00famero de tiendas de este formato a 250 unidades en cinco a\u00f1os, por ello se esperan entre 20 y 30 nuevas unidades para el 2019<\/strong>, adem\u00e1s de las 12 o 15 sucursales de F\u00e1bricas de Francia que se convertir\u00e1n en Suburbia, a\u00f1aden datos del grupo financiero Citibanamex.<\/p>\n

En 2018, en el plan de aperturas se consideraron siete tiendas, algunas ubicadas en Chiapas, Michoac\u00e1n, Estado de M\u00e9xico, Quer\u00e9taro, Puebla e Iztapalapa.<\/p>\n

De los cambios que realiz\u00f3 Liverpool como estrategia de mercado son:<\/p>\n

Incursi\u00f3n en comercio electr\u00f3nico.<\/strong>\u00a0Liverpool, que ya tiene experiencia en las ventas en l\u00ednea,<\/strong> lanz\u00f3 el portal de ventas por e-commerce de Suburbia el pasado 2 de octubre, en el cual se vende tanto ropa como productos de hogar, telefon\u00eda y tecnolog\u00eda.<\/p>\n

La p\u00e1gina tiene dos modalidades de entrega<\/strong>: a domicilio, con cargo al cliente, y Click & Collect.<\/p>\n

\u201cSe ofrecen servicios como seguros, lo necesario para tramitar y administrar las nuevas tarjetas de cr\u00e9dito Suburbia y una pr\u00e1ctica gu\u00eda de estilo y tendencias actuales. Como parte de nuestro plan estrat\u00e9gico, la nueva plataforma complementa la experiencia omnicanal para el cliente de esta cadena con la \u00faltima tecnolog\u00eda, un renovado dise\u00f1o y facilidad de navegaci\u00f3n\u201d, indic\u00f3 la empresa.<\/p>\n

\u2013Nuevos productos financieros<\/strong>. Desde el 9 de julio del a\u00f1o pasado, la cadena lanz\u00f3 sus propias tarjetas, entre ellas Suburbia Departamental y Suburbia Visa<\/strong>, de las cuales ya han emitido 85,000. De igual manera, la cadena otorga cr\u00e9dito en sus 125 tiendas.<\/p>\n

\u2013Otras categor\u00edas de venta<\/strong>. Adem\u00e1s de vender ropa y calzado, la cadena agreg\u00f3 nuevas categor\u00edas como juguetes y electr\u00f3nica desde mediados de 2018.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A casi tres a\u00f1os de que Liverpool compr\u00f3 Suburbia, la empresa de logotipo rosa ha hecho…<\/p>\n","protected":false},"author":69,"featured_media":35935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-35314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nLas estrategias que implement\u00f3 Liverpool en Suburb\u00eda ya dan resultados | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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