{"id":35345,"date":"2019-01-22T15:58:56","date_gmt":"2019-01-22T20:58:56","guid":{"rendered":"http:\/\/www.latitud21.com.mx\/?p=35345"},"modified":"2019-01-31T16:31:18","modified_gmt":"2019-01-31T21:31:18","slug":"alsea-presentara-su-propia-app-para-entrega-a-domicilio","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=35345","title":{"rendered":"Alsea presentar\u00e1 su propia app para entrega a domicilio"},"content":{"rendered":"<div id=\"attachment_35346\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.latitud21.com.mx\/wp-content\/uploads\/2019\/01\/RENZO-CASILLO.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-35346\" class=\"wp-image-35346 size-large\" src=\"http:\/\/www.latitud21.com.mx\/wp-content\/uploads\/2019\/01\/RENZO-CASILLO-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><p id=\"caption-attachment-35346\" class=\"wp-caption-text\">Renzo Casillo\u00a0director general de Alsea<\/p><\/div>\n<p dir=\"ltr\"><strong><span class=\"f4_article-info__excerpt entry-summary\">Con su app Delivery, Alsea dar\u00e1 la opci\u00f3n de pedir comida de las tiendas que opera, como Starbucks, Domino&#8217;s Pizza y Vips.<\/span><\/strong><\/p>\n<p dir=\"ltr\">Alsea, que opera marcas como Starbucks y Burger King, trabaja en el desarrollo de su app Delivery para la entrega a domicilio de alimentos, mercado <strong>donde tambi\u00e9n compiten plataformas como Uber Eats, Rappi y SinDelantal<\/strong>.<\/p>\n<p dir=\"ltr\">\u201cSe trata de una tendencia global. <strong>Llevamos 27 a\u00f1os haciendo Delivery<\/strong> a trav\u00e9s de Domino\u2019s Pizza, que ha sido nuestra cuna y aula de clases\u00bb, coment\u00f3 Renzo Casillo, director general de Alsea, en conferencia de prensa.<\/p>\n<p dir=\"ltr\">El directivo explic\u00f3 que otras marcas han tenido algo de entrega a domicilio de una forma u otra, <strong>as\u00ed buscan desarrollar una soluci\u00f3n multimarca<\/strong>, en la que el consumidor pueda acceder a trav\u00e9s de una aplicaci\u00f3n, p\u00e1gina web o v\u00eda telef\u00f3nica.<\/p>\n<p dir=\"ltr\">\u201cEst\u00e1 soluci\u00f3n la esperamos tener\u00a0hacia finales del segundo trimestre de este a\u00f1o en M\u00e9xico, <strong>ya que la probemos aqu\u00ed empezaremos en otros pa\u00edses<\/strong>\u201d, a\u00f1adi\u00f3\u00a0Casillo.<\/p>\n<p dir=\"ltr\"><strong>Alsea tiene en su portafolio en M\u00e9xico<\/strong> <strong>marcas como Starbucks, Burger King, Domino\u2019s Pizza, Vips, El Port\u00f3n, California Pizza Kitchen.<\/strong><\/p>\n<p dir=\"ltr\"><span style=\"color: #333333; font-style: normal; font-weight: 300;\">Durante el 2019, la compa\u00f1\u00eda\u00a0<\/span><span style=\"color: #333333; font-style: normal; font-weight: 300;\">destinar\u00e1 entre 4,500 y 5,000 <\/span><span style=\"color: #333333; font-style: normal; font-weight: 300;\">mdp<\/span>\u00a0en inversiones de capital (Capex), de los cuales un 40% ser\u00e1 para aperturas en todos los pa\u00edses,\u00a032% para el mantenimiento de restaurantes y remodelaciones y <strong>el restante\u00a0se utilizar\u00e1 para otros proyectos como la aplicaci\u00f3n Delivery<\/strong> y la tarjeta de lealtad Wow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con su app Delivery, Alsea dar\u00e1 la opci\u00f3n de pedir comida de las tiendas que opera,&hellip;<\/p>\n","protected":false},"author":69,"featured_media":35803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-35345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is 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