{"id":35487,"date":"2019-01-28T18:18:49","date_gmt":"2019-01-28T23:18:49","guid":{"rendered":"http:\/\/www.latitud21.com.mx\/?p=35474"},"modified":"2020-01-13T13:05:57","modified_gmt":"2020-01-13T18:05:57","slug":"ellas-prefieren-ahorrar-tienen-prejuicios-para-invertir","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=35487","title":{"rendered":"Ellas prefieren ahorrar, tienen prejuicios para invertir"},"content":{"rendered":"<p><a href=\"http:\/\/www.latitud21.com.mx\/wp-content\/uploads\/2019\/01\/Mujer-ahorra.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-35475\" src=\"http:\/\/www.latitud21.com.mx\/wp-content\/uploads\/2019\/01\/Mujer-ahorra.jpg\" alt=\"\" width=\"640\" height=\"363\" \/><\/a><\/p>\n<p><strong>El director general de La Tasa, Diego Paill\u00e9s, destac\u00f3 que en\u00a0M\u00e9xico, el 51% de las personas que ahorran formalmente, son mujeres; mientras que siete de cada 10 inversionistas son hombres.<\/strong><\/p>\n<p>Aunque <strong>guardar dinero<\/strong> en una instituci\u00f3n es un buen paso para llevar unas finanzas sanas, <strong>es una medida ineficaz ante el incremento de precios<\/strong>, por lo que es importante buscar formas de<strong> impulsar el bienestar econ\u00f3mico a trav\u00e9s de la inversi\u00f3n<\/strong> se\u00f1al\u00f3 el\u00a0directivo de la plataforma digital.<\/p>\n<p>Explic\u00f3 que entre los motivos por los cuales las personas no est\u00e1n interesadas en invertir es, en gran medida, por <strong>los prejuicios que se tienen sobre esta clase de productos<\/strong>, pues se les ve como algo sumamente dif\u00edcil de entender, de muy alto riesgo o que es exclusivamente para gente con mucho dinero.<\/p>\n<p>En ese sentido, refiri\u00f3, <strong>son situaciones que se pueden desmentir<\/strong> con una mejor educaci\u00f3n financiera.<\/p>\n<p><span style=\"font-weight: 300;\">Respecto al tema de <strong>las mujeres<\/strong>, agreg\u00f3 que ellas son cuentahabientes responsables y constantes, <strong>saben ajustarse a un plan y desarrollan proyectos a largo plazo<\/strong>, \u201ccaracter\u00edsticas que las volver\u00edan excelentes inversionistas\u201d.<\/span><\/p>\n<p>Sin embargo, dijo, el hecho de que <strong>prefieran productos con mucha liquidez y poco riesgo<\/strong>, puede desmotivar su participaci\u00f3n en otros instrumentos financieros.<\/p>\n<p>Por otra parte, el experto en finanzas precis\u00f3 en un comunicado que el mercado de <strong>la tecnolog\u00eda financiera (Fintech) est\u00e1 impulsando la bancarizaci\u00f3n en poblaciones que no ten\u00edan acceso<\/strong>, pues al llevar gran parte de la operaci\u00f3n <strong>en l\u00ednea se facilita el proceso de adquisici\u00f3n<\/strong> y deja de ser indispensable contar con una sucursal para acceder a plataformas digitales de inversi\u00f3n.<\/p>\n<p>Resalt\u00f3 que si bien, el 78% de los inversionistas de la plataforma son hombres, conf\u00eda en que <strong>la participaci\u00f3n femenina se impulse<\/strong> como consecuencia de que <strong>ellas ya adquirieron una cuenta de ahorro en alguna instituci\u00f3n<\/strong> y el hecho de que <strong>est\u00e1n m\u00e1s familiarizadas con el lenguaje y las pr\u00e1cticas financieras.<\/strong><\/p>\n<p>Asimismo, anot\u00f3, aunque <strong>la participaci\u00f3n del p\u00fablico femenino va en crecimiento<\/strong>, lo relevante es que su edad promedio ronda los 30 a\u00f1os, mientras que la de los inversionistas masculinos es de 35.<\/p>\n<p>Por \u00faltimo, indic\u00f3: \u201calgo que nos motiva es lograr que las personas impulsen su <strong>bienestar econ\u00f3mico para que puedan alcanzar sus metas financiera<\/strong>s\u201d.<\/p>\n<p><span style=\"color: #999999;\">Fuente: Forbes<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El director general de La Tasa, Diego Paill\u00e9s, destac\u00f3 que en\u00a0M\u00e9xico, el 51% de las personas&hellip;<\/p>\n","protected":false},"author":69,"featured_media":35709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,484,23],"tags":[764],"class_list":["post-35487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-finanzas-personales","category-noticias","tag-finanzas-personales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ellas prefieren ahorrar, tienen prejuicios para invertir | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" 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