{"id":37808,"date":"2019-05-27T12:44:06","date_gmt":"2019-05-27T17:44:06","guid":{"rendered":"https:\/\/l21.mx\/?p=37808"},"modified":"2019-05-31T13:07:36","modified_gmt":"2019-05-31T18:07:36","slug":"plataformas-hoteleros-y-promocion-2","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=37808","title":{"rendered":"Plataformas, hoteleros y promoci\u00f3n"},"content":{"rendered":"\n<p>El sector hotelero nacional est\u00e1 por lograr que el Congreso avale una iniciativa por la cual se fije m\u00e1s de un impuesto a las plataformas de hospedaje. Esta medida, apoyada por el titular de Turismo, <strong>Miguel Torruco Marqu\u00e9s,<\/strong> pone nuevamente en la arena de la discusi\u00f3n su legalidad, sobre todo porque ante la p\u00e9rdida del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico se busca etiquetar el posible ingreso fiscal de las plataformas para la promoci\u00f3n de los destinos tur\u00edsticos nacionales en el mundo.<\/p>\n\n\n\n<p>En febrero pasado, <strong>Torruco Marqu\u00e9s <\/strong>asegur\u00f3 que fiscalizar a las plataformas de hospedaje buscar\u00eda fortalecer a los estados mediante el Impuesto al Hospedaje -que en Quintana Roo ya se cobra- y se hagan de recursos para la promoci\u00f3n. Adem\u00e1s, la Secretar\u00eda de Hacienda y Cr\u00e9dito P\u00fablico har\u00eda los ajustes para el cobro de los impuestos al Valor Agregado y Sobre la Renta, y adicionalmente se abrir\u00eda la puerta para que los municipios cobren el impuesto predial, basura y distintas licencias que impone la tramitolog\u00eda municipal.<\/p>\n\n\n\n<p>La premisa impositiva es que se presume una \u2018evasi\u00f3n fiscal\u2019, sin tomar en cuenta que ante este tipo de econom\u00edas colaborativas las leyes van a\u00f1os atr\u00e1s, un \u2018error\u2019 que desde el Congreso se quiere enmendar. Falta a\u00fan lo que tengan que responder las distintas plataformas digitales de hospedaje que operan en M\u00e9xico, desde sus \u00e1reas jur\u00eddicas.<\/p>\n\n\n\n<p>Pero como siempre sucede en M\u00e9xico, las cosas no siempre son parejas cuando se habla de tasar con impuestos a determinados negocios.<\/p>\n\n\n\n<p>En nuestro pa\u00eds hay evasores fiscales que sin operar en plataformas tecnol\u00f3gicas han gozado de impunidad. En el transporte de alquiler, por ejemplo, el poder de los sindicatos de taxistas ha sido m\u00e1s eficaz con sus medidas poco ortodoxas de presi\u00f3n. Hay entidades de la Rep\u00fablica Mexicana en donde estos gremios han empujado a los gobernadores a enviar iniciativas a los congresos locales para impedir el arribo de plataformas te cnol\u00f3gicas, incluso contra la voluntad de la ciudadan\u00eda, que tiene el derecho a elegir el transporte por el que paga.<\/p>\n\n\n\n<p>La fuerte presi\u00f3n que ejercen los consorcios hoteleros para que las plataformas paguen por considerarlas un competidor desleal tampoco tienen un buen sustento. El consumidor que opta por las rentas vacacionales busca otro tipo de experiencia a la que brindan los hoteles. En primer lugar, busca la cultura local, que ofrece entre otras cosas conocer el barrio de un destino tur\u00edstico; tambi\u00e9n busca la convivencia con la gente local, que incluye h\u00e1bitos y costumbres. Adem\u00e1s, la derrama econ\u00f3mica hacia los negocios locales es mucho mayor.<\/p>\n\n\n\n<p>Los hoteles tambi\u00e9n tienen lo suyo: grandes conceptos, instalados en los lugares m\u00e1s hermosos de una localidad, y ofrecen un servicio excepcional, el mejor del mundo.&nbsp;<\/p>\n\n\n\n<p>El dinero de la promoci\u00f3n no va a regresar con ideas como la de fiscalizar a las plataformas. Se requiere de un cambio de mentalidad, incluso de tejer alianzas, para que el turismo d\u00e9 para todas las opciones porque al final lo que importa son esas opciones que el turista tiene para viajar a los distintos destinos de M\u00e9xico.&nbsp; &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector hotelero nacional est\u00e1 por lograr que el Congreso avale una iniciativa por la cual&hellip;<\/p>\n","protected":false},"author":69,"featured_media":37811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[34,23,20],"tags":[],"class_list":["post-37808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eduardo-albor","category-noticias","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=37808\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/066641669c6ee7227953da2a023ebcde\"},\"headline\":\"Plataformas, hoteleros y promoci\u00f3n\",\"datePublished\":\"2019-05-27T17:44:06+00:00\",\"dateModified\":\"2019-05-31T18:07:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/PlataformaDigital.jpg\",\"articleSection\":[\"Eduardo Albor\",\"Noticias\",\"X Columnas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=37808#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=37808\",\"name\":\"Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/PlataformaDigital.jpg\",\"datePublished\":\"2019-05-27T17:44:06+00:00\",\"dateModified\":\"2019-05-31T18:07:36+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=37808\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/PlataformaDigital.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/PlataformaDigital.jpg\",\"width\":1160,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=37808#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plataformas, hoteleros y promoci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/066641669c6ee7227953da2a023ebcde\",\"name\":\"Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=69\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=37808","twitter_card":"summary_large_image","twitter_title":"Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Redacci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=37808#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=37808"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/066641669c6ee7227953da2a023ebcde"},"headline":"Plataformas, hoteleros y promoci\u00f3n","datePublished":"2019-05-27T17:44:06+00:00","dateModified":"2019-05-31T18:07:36+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=37808"},"wordCount":557,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=37808#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg","articleSection":["Eduardo Albor","Noticias","X Columnas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=37808#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=37808","url":"https:\/\/l21.mx\/?p=37808","name":"Plataformas, hoteleros y promoci\u00f3n | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=37808#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=37808#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg","datePublished":"2019-05-27T17:44:06+00:00","dateModified":"2019-05-31T18:07:36+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=37808#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=37808"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=37808#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/05\/PlataformaDigital.jpg","width":1160,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=37808#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Plataformas, hoteleros y promoci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/066641669c6ee7227953da2a023ebcde","name":"Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=69"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/37808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37808"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/37808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/37811"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}