{"id":37890,"date":"2019-05-30T14:50:58","date_gmt":"2019-05-30T19:50:58","guid":{"rendered":"https:\/\/l21.mx\/?p=37890"},"modified":"2019-05-30T14:51:08","modified_gmt":"2019-05-30T19:51:08","slug":"festin-saludable","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=37890","title":{"rendered":"Fest\u00edn  saludable"},"content":{"rendered":"\n<p><strong>Muuk\u2019 Chay, empresa quintanarroense, impulsa productos elaborados con chaya y otros ingredientes nativos de M\u00e9xico<\/strong><\/p>\n\n\n\n<p><strong>C<\/strong>on miras a abrir mercado en Rep\u00fablica Checa, Canad\u00e1 y Estados Unidos, Muuk\u2019 Chay, una joven empresa quintanarroense, enfoca sus esfuerzos para impulsar la comercializaci\u00f3n de productos elaborados de chaya -snacks, infusiones y c\u00e1psulas-, y los beneficios nutricionales y medicinales de la planta mesoamericana que tambi\u00e9n forma parte de la gastronom\u00eda de la Pen\u00ednsula de Yucat\u00e1n.<\/p>\n\n\n\n<p>En sociedad con productores de las comunidades rurales de la zona maya del estado, la empresa fundada hace a\u00f1o y medio decide darle un valor agregado a la planta, a trav\u00e9s de Chaya Chips, una botana horneada que se promueve principalmente en la Riviera Maya, donde la aceptaci\u00f3n de los diversos productos hechos con la hoja comienza a crecer.<\/p>\n\n\n\n<p>Rogelio Caballero, director de Operaciones de Grupo Temascali, empresa enfocada a ofrecer productos y servicios para la salud y a la que pertenece Muuk\u2019 Chay, destac\u00f3 que tambi\u00e9n trabajan en la elaboraci\u00f3n de otras botanas para ni\u00f1os de frutas y chaya, adem\u00e1s de la fabricaci\u00f3n de concentrados de la planta, a fin de preparar bebidas que comenzar\u00edan a colocarse primero en el mercado local.<\/p>\n\n\n\n<p>\u201cLa chaya es una planta con muchas bondades nutricionales y medicinales que no tiene la misma trascendencia como otros vegetales que se combinan en la gastronom\u00eda regional. La idea es consolidar primero los diversos productos que tenemos en la localidad y posteriormente emprender hacia otras parte del pa\u00eds y del extranjero\u201d.<\/p>\n\n\n\n<p>Se\u00f1al\u00f3 que tienen varios clientes, entre ellos Alltournative, empresa enfocada en apoyar proyectos de las comunidades de la localidad. \u201cNuestros productos tambi\u00e9n se promueven en tianguis artesanales que se llevan a cabo en Playa del Carmen, en tiendas de productos naturales y saludables, y tambi\u00e9n los adquieren chefs de algunos hoteles de la Riviera Maya\u201d, detall\u00f3.<\/p>\n\n\n\n<p>El empresario agreg\u00f3 que el mercado local es muy amplio y con gran potencial econ\u00f3mico; sin embargo, ya enviaron muestras a Canad\u00e1 para dar a conocer sus productos y emprender ah\u00ed. \u201cActualmente estamos en pl\u00e1ticas con inversionistas de la Rep\u00fablica Checa y Estados Unidos interesados en adquirir nuestros productos elaborados con chaya\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<p>Una de las premisas de Muuk\u2019 Chay es utilizar productos locales a fin de apoyar a los productores de Quintana Roo, donde consider\u00f3 que lo \u00fanico que hace falta es crear la demanda del producto que siembran.<\/p>\n\n\n\n<p>\u201cLas personas saben de su existencia, pero conocen poco de ella, adem\u00e1s es un producto que tambi\u00e9n forma parte de las tradiciones culinarias de la regi\u00f3n, las cuales son un atractivo para el turismo\u201d.<\/p>\n\n\n\n<p>El tambi\u00e9n ingeniero en Alimentos explic\u00f3 que como parte del proceso deshidratan la chaya para la elaboraci\u00f3n de los productos, a trav\u00e9s de maquiladores que forman parte del modelo de negocio de asociarse con personas de la zona maya.&nbsp;<\/p>\n\n\n\n<p>Grupo Temascali, conformado en 2004, cuenta con una variedad de entre 20 y 25 productos hechos con chaya y nopal, y gel de s\u00e1bila.<\/p>\n\n\n\n<p>El proyecto tiene tres enfoques: ayudar a las comunidades rurales para un mayor crecimiento econ\u00f3mico y capacitaci\u00f3n tecnol\u00f3gica; preservar la biodiversidad de la regi\u00f3n, adem\u00e1s de conservar la herbolaria. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muuk\u2019 Chay, empresa quintanarroense, impulsa productos elaborados con chaya y otros ingredientes nativos de M\u00e9xico Con&hellip;<\/p>\n","protected":false},"author":69,"featured_media":37891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[42,23],"tags":[],"class_list":["post-37890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fest\u00edn saludable | 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