{"id":38202,"date":"2019-06-27T09:09:19","date_gmt":"2019-06-27T14:09:19","guid":{"rendered":"https:\/\/l21.mx\/?p=38202"},"modified":"2019-06-25T16:00:35","modified_gmt":"2019-06-25T21:00:35","slug":"grupo-andersons-y-su-equipo-de-mkt","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=38202","title":{"rendered":"Grupo Anderson\u2019s y su equipo de mkt"},"content":{"rendered":"\n<p>Si alguna vez te has preguntado qu\u00e9 es <strong>lo que te hace regresar a tu restaurante favorito<\/strong>, Grupo Anderson\u2019s te revela el secreto que ha mantenido a marcas como Porfirio\u2019s, Harry\u2019s, La Vicenta, Se\u00f1or Frog\u2019s, Carlos\u2019 n Charlie\u2019s y Fred\u2019s en la preferencia de todos.<\/p>\n\n\n\n<p>Grupo Anderson\u2019s es una compa\u00f1\u00eda que ha conseguido consolidarse como l\u00edder en M\u00e9xico en el \u00e1mbito restaurantero, convirti\u00e9ndose en <strong>referente de \u00e9xito internacional<\/strong> que brinda servicio especializado en diferentes categor\u00edas a trav\u00e9s de sus 38 establecimientos ubicados en las principales ciudades dentro del territorio nacional y destinos tur\u00edsticos en los Estados Unidos y el Caribe.<\/p>\n\n\n\n<p>Entre los elementos que han favorecido en gran medida el crecimiento del grupo y la proyecci\u00f3n que han alcanzado sus diferentes marcas, el principal ha sido siempre la gran <strong>dedicaci\u00f3n y compromiso de todos sus colaboradores<\/strong>, quienes con su talento y entusiasmo han conseguido dar forma y mantener los valores del grupo, mismos que se han ido perfeccionando a lo largo de los \u00faltimos 56 a\u00f1os para fortalecer con ello a cada una de las l\u00edneas de marca de Grupo Anderson\u2019s, logrando transformarla en lo que es hoy en d\u00eda: una empresa s\u00f3lida, 100% mexicana, con una fuerte relevancia a nivel internacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Equilibrio y flujo entre los diferentes departamentos <\/h3>\n\n\n\n<p>Una de las claves del \u00e9xito de Grupo Anderson\u2019s es el modo en que sus diferentes departamentos trabajan en un ambiente colaborativo que facilita el flujo positivo y mantiene los avances y el <strong>esp\u00edritu innovador que caracteriza a sus restaurantes.<\/strong><\/p>\n\n\n\n<p>Pero hoy hemos decidido dedicar un espacio para hablarte sobre el Departamento de Marketing, cuya principal funci\u00f3n es construir y fortalecer las marcas del grupo, buscando concretar las expectativas de los invitados en relaci\u00f3n con el tipo de experiencia que vivir\u00e1n en los restaurantes, los cuales destacan por ofrecer <strong>experiencias \u00fanicas e inigualables<\/strong>, construyendo momentos memorables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creatividad e innovaci\u00f3n, las claves de un marketing con sabor a \u00e9xito<\/h3>\n\n\n\n<p>Sin duda, Grupo Anderson\u2019s consigue hacer la diferencia. Esto es evidente en la forma en la que el p\u00fablico ha aceptado de un modo muy favorable a cada una de sus marcas, y se debe al modo en que la empresa maneja su marketing, apost\u00e1ndole a la fuerza y la visi\u00f3n de <strong>talentos j\u00f3venes que han sido capaces de generar ideas<\/strong> y conceptos arriesgados que consiguen marcar tendencias y romper paradigmas en la industria restaurantera.<\/p>\n\n\n\n<p>Para el equipo de Marketing del grupo, una constante es el aporte de ideas y el desarrollo de proyectos orientados a la mejora e innovaci\u00f3n. <\/p>\n\n\n\n<p>Se trata de un grupo ecl\u00e9ctico y vanguardista en el que convergen las mentes y visiones de m\u00e1s de 30 colaboradores, quienes contagian su <strong>ambiente alegre, jovial y lleno de entusiasmo<\/strong> a todos los dem\u00e1s colaboradores dentro del corporativo, logrando que esto se vea reflejado en el modo en que se desenvuelven a nivel profesional.<\/p>\n\n\n\n<p>Las 4 \u00e1reas que impulsan el marketing de Grupo Anderson\u2019s corresponden a Gerencia Digital, Branding, Dise\u00f1o Digital y Direcci\u00f3n, a trav\u00e9s de las cuales se logra aportar <strong>notoriedad<\/strong> a las 9 diferentes marcas del grupo, impulsando as\u00ed las ventas y consiguiendo ocupar siempre un lugar especial en la mente de cada uno de sus invitados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si alguna vez te has preguntado qu\u00e9 es lo que te hace regresar a tu restaurante&hellip;<\/p>\n","protected":false},"author":69,"featured_media":38203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-38202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site 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