{"id":38405,"date":"2019-07-08T16:13:06","date_gmt":"2019-07-08T21:13:06","guid":{"rendered":"https:\/\/l21.mx\/?p=38405"},"modified":"2019-09-27T16:33:25","modified_gmt":"2019-09-27T21:33:25","slug":"evolucion-estrategica","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=38405","title":{"rendered":"Evoluci\u00f3n estrat\u00e9gica"},"content":{"rendered":"\n

Estrategia en L\u00ednea enfoca sus esfuerzos a la diversificaci\u00f3n de nuevos mercados y productos para continuar con su desarrollo<\/strong><\/p>\n\n\n\n

C<\/strong>on una facturaci\u00f3n por arriba de 12.5 mdd en los \u00faltimos seis a\u00f1os, Estrategia en L\u00ednea, empresa mexicana con presencia internacional, apuesta al sector tur\u00edstico y empresarial para continuar con el crecimiento de la compa\u00f1\u00eda especializada en comunicaci\u00f3n pol\u00edtica.<\/p>\n\n\n\n

Sus inversionistas, con m\u00e1s de 17 a\u00f1os de experiencia y alrededor de 60 clientes nacionales e internacionales, enfocan sus esfuerzos para que ambos sectores representen cerca del 20% de los ingresos de la empresa, la cual no solo se dedicar\u00e1 a captar el mercado del Caribe sino tambi\u00e9n el centroamericano, principalmente el de Honduras y Panam\u00e1.<\/p>\n\n\n\n

Alonso Cede\u00f1o, director general de Estrategia en L\u00ednea, mencion\u00f3 que la consultor\u00eda de comunicaci\u00f3n y gestora de cuentas en medios sociales estaba m\u00e1s enfocada al sector p\u00fablico; sin embargo, el plan de este a\u00f1o fue la diversificaci\u00f3n de mercados y productos como una forma de continuar con el desarrollo de la empresa. <\/p>\n\n\n\n

\u201cAntes nos dedic\u00e1bamos m\u00e1s al sector p\u00fablico, gobierno, a campa\u00f1as presidenciales, estatales y locales, adem\u00e1s del posicionamiento, promotor\u00eda de causa y comunicaci\u00f3n gubernamental en pa\u00edses iberoamericanos, entre ellos Honduras, Panam\u00e1, Colombia, Argentina y Uruguay\u201d, a\u00f1adi\u00f3. <\/p>\n\n\n\n

El empresario experto en manejo de crisis, planes de continuidad de negocios y nuevas tecnolog\u00edas se\u00f1al\u00f3 que Estrategia en L\u00ednea, con oficinas en Nueva York, tiene un crecimiento sostenible desde hace cuatro a\u00f1os. \u201cEl hecho de incursionar a nuevos mercados y desarrollar productos enfocados tanto a clientes locales como de otros pa\u00edses permite una mayor evoluci\u00f3n de la empresa\u201d.<\/p>\n\n\n\n

Cede\u00f1o destac\u00f3 que el Caribe mexicano tiene un potencial muy grande para crecer. \u201cConsideramos que los retos que vienen en los pr\u00f3ximos a\u00f1os como la falta de promoci\u00f3n tur\u00edstica de M\u00e9xico, el sargazo que afecta a las playas de Quintana Roo y el proceso sociodemogr\u00e1fico que se mide en el estado nos permite tomar esos retos y apostar a las nuevas tecnolog\u00edas y nuevos modelos para impulsar a la compa\u00f1\u00eda\u201d. (Marlene Hern\u00e1ndez)\u00a0<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Estrategia en L\u00ednea enfoca sus esfuerzos a la diversificaci\u00f3n de nuevos mercados y productos para continuar…<\/p>\n","protected":false},"author":69,"featured_media":38408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-38405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nEvoluci\u00f3n estrat\u00e9gica | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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