{"id":40275,"date":"2019-11-01T18:34:33","date_gmt":"2019-11-01T23:34:33","guid":{"rendered":"https:\/\/l21.mx\/?p=40275"},"modified":"2020-01-13T13:21:43","modified_gmt":"2020-01-13T18:21:43","slug":"con-varita-magica","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=40275","title":{"rendered":"Con varita m\u00e1gica"},"content":{"rendered":"\n

Arturo Medina Galindo <\/strong><\/p>

Director NITU.mx<\/a> \u2022 arturo@nitu.mx <\/p>

Twitter @Arturo_Medina_G
<\/p><\/blockquote>\n\n\n\n

D<\/strong>esde el gobierno federal entendieron mal el concepto de Pueblos M\u00e1gicos, pensaron que con una varita y las palabras m\u00e1gicas conseguir\u00edan los recursos para promoverse, el dinero para hacer mejoras a la infraestructura urbana y tur\u00edstica y adem\u00e1s hacer promoci\u00f3n; por si no lo saben debo decirles que est\u00e1n muy equivocados, y que sin el apoyo que recib\u00edan del programa Pueblos M\u00e1gicos lejos de crear bonanza van a crear \u201cpueblos fantasma\u201d.<\/p>\n\n\n\n

El secretario de Turismo Miguel Torruco Marqu\u00e9s<\/strong> asegur\u00f3, en Canc\u00fan, que ya no habr\u00e1 Feria de Pueblos M\u00e1gicos, porque a partir de la pr\u00f3xima edici\u00f3n ser\u00e1 Tianguis. \u00bfSabr\u00e1 la diferencia entre feria y tianguis? Bueno, es lo de menos, la realidad es que como le llame el problema es que la secretar\u00eda no invierte ni un peso, solo otorga sedes y dirige la realizaci\u00f3n; quienes asisten deber\u00edan tener a su disposici\u00f3n a posibles clientes, mayoristas o promotores de turismo que realmente les lleven turistas, que a final de cuentas es lo que importa, algo que no sucede y se convierte en una sala de exposici\u00f3n.<\/p>\n\n\n\n

Por otro lado, el caso de las ferias internacionales ha puesto en \u201cjaque\u201d a los estados que acostumbraban a ir en el pasado; el CPTM apoyaba con los costos del \u201cpiso\u201d, hoy, por el contrario, si quieres estar en el pabell\u00f3n de M\u00e9xico, que fue concesionado a una empresa privada, te cuesta hasta tres veces m\u00e1s de lo que se aportaba. Estados como Quintana Roo, Baja California y Guanajuato que junto con los dem\u00e1s constitu\u00edan un bloque como M\u00e9xico, hoy andar\u00e1n desperdigados porque el nivel de inversi\u00f3n por la renta del espacio es m\u00e1s econ\u00f3mico que rentando el espacio en el pabell\u00f3n, en el que se piden siete mil ochocientos d\u00f3lares por mesa de 2×2.<\/p>\n\n\n\n

Otro caso lamentable ocurre con el portal oficial de promoci\u00f3n de M\u00e9xico, www.visitmexico.com, tambi\u00e9n concesionado. En el pasado M\u00e9xico se promocionaba a trav\u00e9s del portal con material que generaba el CPTQ y alg\u00fan otro que prove\u00edan los propios estados, hoy el concesionario no hace contenido, se lo pide a los estados y, adem\u00e1s, les pretende cobrar hasta diez mil d\u00f3lares por estar ah\u00ed. S\u00e9 que ya varios estados no han enviado material, ni pretenden pagar.<\/p>\n\n\n\n

Es decir, el esquema es que la federaci\u00f3n obtiene recursos al concesionar la p\u00e1gina y el pabell\u00f3n en las ferias, y por otro lado promociona M\u00e9xico con el dinero de los estados. \u00a1Uff!, negocio redondo. S\u00ed, con una varita m\u00e1gica pasaron de ser promotores a cobradores.  
<\/p>\n","protected":false},"excerpt":{"rendered":"

Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Desde el gobierno federal entendieron mal el…<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28,20],"tags":[766],"class_list":["post-40275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina","category-columnas","tag-en-linea-directa"],"acf":[],"yoast_head":"\nCon varita m\u00e1gica | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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