{"id":40565,"date":"2019-12-03T12:03:07","date_gmt":"2019-12-03T17:03:07","guid":{"rendered":"https:\/\/l21.mx\/?p=40565"},"modified":"2020-02-04T12:57:14","modified_gmt":"2020-02-04T17:57:14","slug":"comparten-tendencias-de-marketing-y-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=40565","title":{"rendered":"Comparten tendencias de marketing y relaciones p\u00fablicas"},"content":{"rendered":"<p>Gran \u00e9xito tuvo el XX Encuentro Internacional de Relaciones P\u00fablicas organizado por la Asociaci\u00f3n de Relaciones P\u00fablicas del Caribe Mexicano.<\/p>\n<p>El evento fue en el Hotel Emporio Canc\u00fan, al cual asistieron seis ponentes importantes durante dos d\u00edas.<\/p>\n<ul>\n<li>\u2018Toolkit de un Relacionista P\u00fablico\u2019\n<ul>\n<li>Francisco Santamar\u00eda, quien dirige agencias como In Trend, The Next Marketing y Party Animal, adem\u00e1s de ser columnista de Merca 2.0 e InformaBTL<\/li>\n<\/ul>\n<\/li>\n<li>\u2018Plataformas de comunicaci\u00f3n para la gesti\u00f3n de informaci\u00f3n\u2019\n<ul>\n<li>Jes\u00fas Mart\u00ednez que dirige McBride SustainAbility y la filial de Grayling<\/li>\n<\/ul>\n<\/li>\n<li>\u2018S\u00e1cale jugo a Instagram\u2019\n<ul>\n<li>Marcos Toscani de @Expertoenhoteles, mercad\u00f3logo, speaker y creador de contenidos.<\/li>\n<\/ul>\n<\/li>\n<li>\u2018Monetizaci\u00f3n de contenidos: RRPP en la era digital\u2019,\n<ul>\n<li>Javier Salinas, socio y copropietario del equipo Fundidores de Monterrey<\/li>\n<\/ul>\n<\/li>\n<li>Conferencia Magistral \u2018Estrategia de Digitalizaci\u00f3n y Promoci\u00f3n Tur\u00edstica: VisitM\u00e9xico.com\u2019\n<ul>\n<li>Carlos Gonz\u00e1lez, Director General de Visit M\u00e9xico<\/li>\n<\/ul>\n<\/li>\n<li>\u2018El turismo como estrategia de Relaciones P\u00fablicas para M\u00e9xico\u2019,\n<ul>\n<li>Lourdes Berho, presidente y Chief Catalyst en Alchemia Communications Group y miembro del Consejo de Diplomacia Tur\u00edstica.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Cerraron con una comida Networking durante la cual los asistentes pudieron conversar con algunos ponentes.<\/p>\n<p><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9.jpeg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-40572\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9.jpeg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9.jpeg 1280w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-300x200.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-1024x682.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-768x512.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-1170x780.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-585x390.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-9-263x175.jpeg 263w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<h2>Evento Carbono Neutral<\/h2>\n<p>La ARPCM recibi\u00f3 un reconocimiento que avala que este fue el Primer Encuentro de Relaciones P\u00fablicas #CarbonoNeutral.<\/p>\n<p>Es decir, que se compensaron las emisiones de CO2 de todos los asistentes a trav\u00e9s de la compra de bonos de carbono forestal.<\/p>\n<h2>Mejores campa\u00f1as<\/h2>\n<p>Al final entregron reconocimientos a las mejores campa\u00f1as de Relaciones P\u00fablicas, cuyo objetivo fue apoyar, difundir y reforzar las iniciativas y buenas pr\u00e1cticas de empresas y relacionistas p\u00fablicos del estado en varios aspectos de inter\u00e9s de la disciplina.<\/p>\n<p><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-40567\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3.jpeg\" alt=\"\" width=\"963\" height=\"1280\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3.jpeg 963w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3-226x300.jpeg 226w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3-770x1024.jpeg 770w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3-768x1021.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-3-585x778.jpeg 585w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/a><\/p>\n<p>Los reconocidos en esta entrega fueron:<\/p>\n<ul>\n<li>-Alpha Imagen<\/li>\n<li>Consejo de Promoci\u00f3n Tur\u00edstica de Quintana Roo (CPTQ)<\/li>\n<li>Delphinus<\/li>\n<li>Dolphin Discovery<\/li>\n<li>EV Marketing y Public Relations<\/li>\n<li>Ambulancias LIFE<\/li>\n<li>Motion Events<\/li>\n<li>Price Travel<\/li>\n<li>Republic Consultor\u00eda Institucional<\/li>\n<li>R\u00edo Secreto<\/li>\n<li>Wise Monkey<\/li>\n<\/ul>\n<p>Israel Urbina, presidente de la ARPCM, destac\u00f3 los logros del evento.<\/p>\n<blockquote><p>\u201cConsidero que todos nos llevamos tarea a nuestras empresas, el aprendizaje adquirido debe aplicarse cuanto antes para que las Relaciones P\u00fablicas no pierdan la relevancia e importancia que merecen\u201d<\/p><\/blockquote>\n<p><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-40571\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8.jpeg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8.jpeg 1280w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-300x200.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-1024x682.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-768x512.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-1170x780.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-585x390.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2019\/12\/WhatsApp-Image-2019-12-03-at-12.00.32-8-263x175.jpeg 263w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Se comprometi\u00f3 a que en 2020 sea a\u00fan mejor y provea a los asistentes de m\u00e1s herramientas para la labor que desempe\u00f1an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gran \u00e9xito tuvo el XX Encuentro Internacional de Relaciones P\u00fablicas organizado por la Asociaci\u00f3n de Relaciones&hellip;<\/p>\n","protected":false},"author":100,"featured_media":40566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23],"tags":[720,718],"class_list":["post-40565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-arpcm","tag-relaciones-publicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/40565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40565"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/40565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/40566"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}