{"id":40860,"date":"2020-01-10T18:05:07","date_gmt":"2020-01-10T23:05:07","guid":{"rendered":"https:\/\/l21.mx\/?p=40860"},"modified":"2020-01-13T13:21:15","modified_gmt":"2020-01-13T18:21:15","slug":"los-propositos-y-los-suenos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=40860","title":{"rendered":"Los prop\u00f3sitos y los sue\u00f1os"},"content":{"rendered":"\n

Arturo Medina Galindo <\/strong><\/p>

Director NITU.mx<\/a> \u2022 arturo@nitu.mx <\/p>

Twitter @Arturo_Medina_G
<\/p><\/blockquote>\n\n\n\n

C<\/strong>omo siempre cuando inicia un a\u00f1o, hacemos un \u201creset\u201d y volvemos a empezar, no solo en lo personal sino tambi\u00e9n en negocios y empresas. Nuevos planes, nuevas estrategias, nuevos nombres, nuevas tarifas, bueno, todo.<\/p>\n\n\n\n

Eso s\u00ed, est\u00e1 lo que nos proponemos en el terreno de lo posible y lo que francamente entra en el terreno de los sue\u00f1os o los buenos deseos; en ese terreno entra la cuesti\u00f3n de la promoci\u00f3n tur\u00edstica de M\u00e9xico, desde\u00f1ada por el gobierno federal y que ha reca\u00eddo por completo en los estados, algunos de ellos de plano sin posibilidad de escalar sus aspiraciones m\u00e1s all\u00e1 de lo cercano sin el apoyo antes recibido.<\/p>\n\n\n\n

Quintana Roo, bajo el esquema de Caribe Mexicano ha tenido que ingeni\u00e1rselas para que junto con otros destinos pueda financiar su presencia en las ferias internacionales, debido a que la empresa que obtuvo la \u201cconcesi\u00f3n\u201d de la marca M\u00e9xico ha cuadruplicado el costo de los mismos espacios que antes ocupaban los participantes en el pabell\u00f3n.<\/p>\n\n\n\n

En 2018, en la \u00faltima Feria Internacional de Turismo (Fitur) subsidiada por el Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM), quien quisiera participar ten\u00eda un costo de mil d\u00f3lares por mesa; para la Fitur 2020 el mismo espacio cuesta tres mil 850 d\u00f3lares por mesa, esto porque ya bajaron el costo original que llegaba a ser cercano a los seis mil d\u00f3lares.<\/p>\n\n\n\n

Caribe Mexicano ha decidido ir solo y rentar espacios a las empresas de Quintana Roo que quieran ir, originalmente dos mil d\u00f3lares m\u00e1s barato que lo que ofrec\u00eda la marca M\u00e9xico, es decir, cuatro mil d\u00f3lares; casualmente el nuevo precio es 150 d\u00f3lares m\u00e1s abajo que la del Caribe Mexicano. Mucha casualidad para ser casualidad.<\/p>\n\n\n\n

Sin embargo, Caribe Mexicano ofrece todos los servicios incluidos (internet, decoraci\u00f3n, imagen corporativa y presencia en video en la pantalla del pabell\u00f3n). Con la salida de Quintana Roo del pabell\u00f3n M\u00e9xico, y sin las empresas del estado que se adhieren a este nuevo proyecto de ir aparte, casi la mitad de los espacios disponibles en 2019 quedar\u00edan libres, ya que Caribe Mexicano y empresas de Quintana Roo ocupaban casi la mitad del pabell\u00f3n.<\/p>\n\n\n\n

La pregunta que surge ante estos hechos es: \u00bfC\u00f3mo una empresa, la que tiene concesionada la marca M\u00e9xico, puede vender espacios por abajo del costo? En teor\u00eda, si es una empresa la idea es que obtenga ganancias, pero al precio que est\u00e1 ofreciendo sale poniendo; lo \u00fanico que se me ocurre es que la Sectur haya puesto algo de dinero para subsidiar, lo que no ser\u00eda algo malo, pero s\u00ed absolutamente diferente al discurso.<\/p>\n\n\n\n

Que 2020 sea un a\u00f1o lleno de \u00e9xitos. 
<\/p>\n","protected":false},"excerpt":{"rendered":"

Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Como siempre cuando inicia un a\u00f1o, hacemos…<\/p>\n","protected":false},"author":2,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28,1],"tags":[766],"class_list":["post-40860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina","category-sin-categoria","tag-en-linea-directa"],"acf":[],"yoast_head":"\nLos prop\u00f3sitos y los sue\u00f1os | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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