{"id":41982,"date":"2020-03-01T12:38:05","date_gmt":"2020-03-01T17:38:05","guid":{"rendered":"https:\/\/l21.mx\/?p=41982"},"modified":"2020-03-11T12:38:59","modified_gmt":"2020-03-11T17:38:59","slug":"ser-o-no-ser","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=41982","title":{"rendered":"Ser o  no ser"},"content":{"rendered":"\n<p><strong>P<\/strong>arafraseando a uno de los grandes escritores de la historia describo la coyuntura en la que se encuentra Canc\u00fan en su cumplea\u00f1os 50, particularmente en el tema de desarrollo tur\u00edstico.\u00a0<\/p>\n\n\n\n<p>La discusi\u00f3n, la escuch\u00e9 en privado con grandes personajes de la vida p\u00fablica, hoy est\u00e1 incluso entre altos funcionarios de la administraci\u00f3n federal: \u00bfdebe Canc\u00fan construir m\u00e1s cuartos?&nbsp;<\/p>\n\n\n\n<p>Por un lado entendemos que no, debido a que la infraestructura no ha crecido a la par del desarrollo; del otro lado, c\u00f3mo puedes decirle que no construya al propietario de un predio y declarar moratoria, despu\u00e9s de invertir 40 mdd.<\/p>\n\n\n\n<p>Canc\u00fan naci\u00f3 como un proyecto que justo lo que necesitaba era inversionistas, hoy pareciera que los inversionistas son los peores enemigos; el que construye y desarrolla no puede ser el enemigo, ese habr\u00eda que buscarlo en otro lado.<\/p>\n\n\n\n<p>El medio ambiente se ha convertido en el peor escollo a sortear para consolidar un nuevo proyecto; sobre todo los que est\u00e1n cercanos al mar, han hecho de todo, incluso un r\u00edo para que los manglares se desarrollen con m\u00e1s plenitud, como en Mayakoba, o construir un hotel sobre pilotes para que el flujo h\u00eddrico no se detenga, como en Tres R\u00edos.<\/p>\n\n\n\n<p>Sin embargo, nada parece suficiente. Recientemente el gobernador <strong>Carlos Joaqu\u00edn<\/strong> dio a conocer que el estado publicar\u00e1 un nuevo Plan Maestro de Turismo Sustentable que regular\u00e1, entre otros aspectos, el desarrollo de nuevos complejos hoteleros, priorizando la protecci\u00f3n de los recursos naturales en los que se basa el \u00e9xito de los destinos tur\u00edsticos.<\/p>\n\n\n\n<p>A todas luces parece que esta postura busca conciliar las fuertes declaraciones de <strong>Rogelio Jim\u00e9nez Pons<\/strong>, quien dijo que si se constru\u00edan los proyectos de RIU y Gran Island, Fonatur se ir\u00eda de Canc\u00fan. Los gobiernos municipales y estatal quedaron entre la espada y la pared; por un lado es vital, fundamental, la participaci\u00f3n de Fonatur en Canc\u00fan, en el que invierte m\u00e1s o menos 100 mdp cada a\u00f1o en su mantenimiento.&nbsp;<\/p>\n\n\n\n<p>Por otro lado se debe mantener la certeza jur\u00eddica, y proyectos como los mencionados que han presentado todos los requisitos en orden, el nuevo Plan Maestro seguramente abonar\u00e1 a la ya de por s\u00ed muy complicada ley ambiental, pero podr\u00eda ser el <em>bypass<\/em> a la crisis del \u201cser o no ser\u201d.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parafraseando a uno de los grandes escritores de la historia describo la coyuntura en la que&hellip;<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-41982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser o no ser | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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